:

Fixing Programmatic: Why Media and Creative Need a Reunion, with Eddie Ishak, Yieldmo | Cannes 2025

By AdExchanger Content Studio

Tuesday, June 24th, 2025 – 6:07 pm

SHARE:

In this timely conversation at Cannes 2025, Allison Schiff sits down with Eddie Ishak, Head of User Experience at Yieldmo, to unpack the challenges and future of programmatic advertising. They explore how the disconnect between media and creative impacts performance and why alignment is more critical than ever. Eddie explains how managed services can deliver stronger results than programmatic by tailoring creative to context and unlocking better KPIs. They also touch on the need for real-time transparency in planning, not just post-campaign analysis, and when to use a DSP versus when a managed service makes more strategic sense.

Tagged in:

attribution and measurement

//

Cannes 2025

//

Cannes Lions 2025

//

DSP

//

managed media

//

Managed Service

//

Performance data

//

programmatic advertising

//

Yieldmo

Next In Content Studio

The Retail Media Reckoning: Why Incrementality Is The Metric That Matters

Must Read

Benoit Vatere, chief media & digital commerce officer, Liquid Death

PODCAST: AdExchanger Talks

Murder Your Thirst And Measure Everything

Liquid Death is all jokes and dark humor on the surface, but the canned water brand’s chief media and digital commerce officer, Benoit Vatere, takes measurement deadly seriously. He’s tackling one of the gnarliest problems in CPG: proving that media actually moves product off the shelves.

The Trade Desk’s Revenue Growth Stalls As Big Brands Tighten Their Belts

“Our revenue growth is below our expectations and below the standard we hold ourselves to,” The Trade Desk CEO Jeff Green told investors.

Comic: Measuremints

ad tech acquisition

Nielsen Is Acquiring DoubleVerify For $2.15 Billion

On Thursday, Nielsen entered into a definitive agreement to acquire DoubleVerify in an all cash transaction valued at approximately $2.15 billion.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters

WBD Hopes To Buoy Linear TV Long Enough For Streaming To Find Its Way

Warner Bros. Discovery cited softer ad sales growth and the continued decline of linear TV as its reasons for missing investor expectations in Q2. Unsurprisingly, streaming ads are the biggest bright spot on WBD’s earnings report card.

Comic: The Mobile Freight Train

AppLovin Asks For Patience As It Grows Its Ecommerce And Consumer Ads Business

“We’re deemed a new bucket, so a testing category,” AppLovin CEO told investors regarding its nascent consumer and ecommerce ads business. “And to graduate up takes time. This stuff compounds over quarters and years.”

ad tech earnings

Magnite Doesn’t Want To Be A DSP. It Just Wants To Own The Decisioning Layer

On Wednesday, Magnite CEO Michael Barrett painted a picture of a company that’s edging into the buy side by adding more DSP-style capabilities for planning and activation.