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Fixing Programmatic: Why Media and Creative Need a Reunion, with Eddie Ishak, Yieldmo | Cannes 2025

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In this timely conversation at Cannes 2025, Allison Schiff sits down with Eddie Ishak, Head of User Experience at Yieldmo, to unpack the challenges and future of programmatic advertising. They explore how the disconnect between media and creative impacts performance and why alignment is more critical than ever. Eddie explains how managed services can deliver stronger results than programmatic by tailoring creative to context and unlocking better KPIs. They also touch on the need for real-time transparency in planning, not just post-campaign analysis, and when to use a DSP versus when a managed service makes more strategic sense.

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