:

Fixing Programmatic: Why Media and Creative Need a Reunion, with Eddie Ishak, Yieldmo | Cannes 2025

By AdExchanger Content Studio

Tuesday, June 24th, 2025 – 6:07 pm

SHARE:

In this timely conversation at Cannes 2025, Allison Schiff sits down with Eddie Ishak, Head of User Experience at Yieldmo, to unpack the challenges and future of programmatic advertising. They explore how the disconnect between media and creative impacts performance and why alignment is more critical than ever. Eddie explains how managed services can deliver stronger results than programmatic by tailoring creative to context and unlocking better KPIs. They also touch on the need for real-time transparency in planning, not just post-campaign analysis, and when to use a DSP versus when a managed service makes more strategic sense.

Tagged in:

attribution and measurement

//

Cannes 2025

//

Cannes Lions 2025

//

DSP

//

managed media

//

Managed Service

//

Performance data

//

programmatic advertising

//

Yieldmo

Next In Content Studio

The Retail Media Reckoning: Why Incrementality Is The Metric That Matters

Must Read

Comic: Weather Bar

Neuroscience And AI Are Transforming The Weather Company’s Measurement Stack

TWC is building a monetization model that treats weather as both a contextual and an emotional signal, and it’s using AI sales agents to bring it to market.

The Largest Shopping Mall Operator Has Its Own Retail Media Network

Simon Property Group, the largest shopping mall operator in the world, is taking its biggest step yet into the world of data-driven advertising. On Thursday, the company launched Simon Media Network, its version of a retail media network.

The Trade Desk’s Zuma Update Adds A Host Of AI-Powered Easy Buttons To Its Kokai Platform

TTD is introducing agentic AI workflow improvements and automated audience building, which are quickly becoming table stakes for programmatic platforms.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters

NBCU’s Streaming Strategy Involves Revisiting The Cable Playbook

In the modern streaming landscape, everything old is new again. At least that’s the case for NBCUniversal, which is trying to bring back bundled distribution deals and appointment viewing.

Joel Meyer, Chairman, Prebid.org

New Chairman Joel Meyer Dishes On Prebid’s Reset For The Agentic Ad Tech Era

OpenX CTO Joel Meyer, who was named Prebid’s new chairman, previews the org’s next phase and helping publishers navigate competing agentic protocols.

These are the days of our lives

ad tech lawsuits

After Years Of Fighting LGE, Alphonso Is Headed For An IPO – Unless Comcast Or The Koch Brothers Get There First

Alphonso – LG’s ad tech division – finally has a way out of its legal drama with parent company LG Electronics. Actually, it has three potential options.