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»programmatic advertising

Is Programmatic a Bubble? With Tim Hwang, Author Of ‘Subprime Attention Crisis’

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Tim Hwang’s 2020 book “Subprime Attention Crisis” argues that targeted advertising is a bubble set to burst. He contends that the intricacies of ad tech and the perverse incentives of agencies and ad tech platforms to maintain a... Continue reading »
by Zach Rodgers // April 29th, 2021 //
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Roku Caps Record Year, But Surge In Streaming Viewers Still Outpacing Ad Spend

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Despite video streaming giant Roku’s record year, Scott Rosenberg, Roku’s SVP and GM of its platform business, told reporters ahead of Thursday’s earnings call, “we’re certainly going through a catch-up period” when it comes to ad spending keeping pace with the surge in streaming... Continue reading »
by Tony Rifilato // February 22nd, 2021 //
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Brands Have Been Funding False COVID Info; Marketers Are Experimenting With Clubhouse

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Misinfo Sitch Brands may have said they’re all about brand safety during the pandemic, but the reality of where their ads are actually appearing tells a different story. According to a new report from NewsGuard, 4,315 brands ran more than 42,000 different ads on... Continue reading »
by AdExchanger // February 19th, 2021 //
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Snap Permanently Bans Trump's Account; IAS Acquires Amino Payments

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Oh Snap! As crazy as it might be to imagine President Trump on Snapchat (although has anything about his four years in office made sense?) Donald does indeed have an account – with about 1.9 million subscribers – but not for long. Business Insider... Continue reading »
by AdExchanger // January 15th, 2021 //
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Xaxis Global CEO Nicolas Bidon On The Appeal Of Programmatic During A Pandemic

Nicolas Bidon, global CEO of Xaxis, GroupM’s programmatic arm, is on a Duolingo streak. When stay-at-home orders were instituted, Nicolas started using the language app on a daily basis to brush up on his Spanish – and stay sane. He’s completed more than 100 days of lessons in a row so far and counting. “Throughout the... Continue reading »
by Allison Schiff // August 5th, 2020 //
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Ad Tech Madness Stokes Online Competition For Tournament-Starved Techies

Welcome to Ad Tech Madness, a no-holds-barred Twitter tournament where David finally has a fighting chance against Goliath. Born as a content marketing stunt by Beeswax CEO Ari Paparo, Ad Tech Madness pits ad tech players against each other in daylong races for votes, and has captured pent-up desire for live competition and for elimination... Continue reading »
by James Hercher // June 2nd, 2020 //
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Beeswax Releases Snowflake Cloud Partnership To Take On Ads Data Hub

The demand-side platform Beeswax launched a data warehouse product Monday that company CEO Ari Paparo described as analogous to Google’s Ads Data Hub (ADH). The Beeswax version is called Antenna and it’s built on the cloud technology company Snowflake, a warehousing and analytics service that is itself built on cloud platforms like Amazon Web Services... Continue reading »
by James Hercher // June 1st, 2020 //
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FTC Seeks Ad Tech Pros To Bone Up On The ‘Opaque’ Business Of Digital Advertising

The Federal Trade Commission is recruiting ad tech experts. Specifically, the FTC is looking for two people to gather and analyze information on digital advertising markets to inform how the agency and other policymakers think about policy development and enforcement as they consider potential consumer threats. Usually, the agency relies on a stable of economists... Continue reading »
by Allison Schiff // May 8th, 2020 //
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GasBuddy Fills Up On Location Data, Outcomes-Based Ads And Shopper Marketing Bucks

It’s a cliche to say that data is fuel but, in GasBuddy’s case, that’s literally true. The GasBuddy app, which helps drivers crowdsource information about cheap fuel prices, has access to opted-in location data from more than 15 million monthly active users. Users are more than willing to share their data, because they’re receiving a utility... Continue reading »
by Allison Schiff // August 7th, 2019 //
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The Walled Gardens Are Eating Open Programmatic – Here’s How They Do It

Beyond the money they mint with their owned-and-operated inventory, Google, Facebook and Amazon are, each in their own way, bidding into nearly every programmatic auction that takes place across the open internet. Although programmatic is growing year over year, independent ad tech players are increasingly fighting over the remaining crumbs while the walled gardens cut... Continue reading »
by Allison Schiff // May 17th, 2019 //
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