programmatic advertising

Bacardi doesn’t have a digital marketing strategy, per se – because it’s all digital, says Laila Mignoni, the brand’s global VP of marketing and creative excellence.

AdExchanger caught up with Joy Robins, NYT’s global chief advertising officer, in Cannes for real talk on the top issues facing publishers, from overzealous keyword blocking to balancing subscriptions with ad monetization.

SSP, meet PET. TrustX has been spun out of Digital Content Next and is now housed within a newly formed company called Symitri, which is developing privacy-enhancing technologies for programmatic advertising.

The third-party cookie actually stymied the development of digital advertising. Here’s what the cookie got wrong and what its inheritors need to get right.

State Farm has spent tens of billions of dollars on TV advertising and brand marketing. But programmatic media buying also has a big role to play in helping nurture leads, says Alyson Griffin, State Farm’s head of marketing.

According to the ANA, brands could save at least $20 billion a year by cutting out low-quality programmatic inventory on the open web.

Sebastian Tomich, The Athletic’s chief commercial officer and a longtime fixture in the Times’ ad tech division, believes the Times can use its blueprint for building a publishing business on The Athletic. And he’s also betting that advertising is an easier sell for sports fans than news readers.

Spreaker is returning to its roots by allowing small independent creators to sign up for free, the podcast platform announced Friday. The move is part of Spreaker’s strategy to become the Google AdSense of the podcasting world.

Transparency is the keystone that will bring together the best of linear advertising with the best of programmatic. Brands should be able to get more transparency on programmatic CTV, but, just as importantly, publishers should get something in return for sharing this information, writes Nicole Scaglione, global VP of OTT and CTV at PubMatic.

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…