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»gaming

Doug Scott, CMO, Twitch
Twitch’s CMO: ‘As Long As It’s Done Right, Our Audience Is Ready To Engage With Brands’

Twitch is mainly known as a streaming platform for gamers. But what’s a gamer, actually? “The truth is, close to 80% of Americans over the age of 13 self-identify as gamers, and so the term starts to lose some of its meaning,” said Twitch CMO Doug Scott. “People who are into games aren’t solely into... Continue reading »
by Allison Schiff // January 14th, 2021 //
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Cadillac Is Cruising Into The New Year With An Eye On Gaming Audiences

When Cadillac put together a marketing strategy for its 2021 Escalade last year, gaming bubbled up as a place where the brand needed to play. “All of our research into current and future Escalade owners shows gaming as popping up pretty high from an index perspective,” said Marcie Pérez, associate director of media and performance... Continue reading »
by Allison Schiff // January 8th, 2021 //
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Julie Shumaker, Unity’s VP of revenue for Operate Solutions
Unity Technologies: ‘The World Is Made Up Of Gamers’

Unity Technologies raised more than $1.3 billion during its IPO in September at a $13.6 billion valuation, proof positive that the gaming industry isn’t playing around. Roughly 750,000 creators, mainly game developers, use the Unity platform to build their apps, and Unity’s game engine powers game titles played on billions of devices around the world,... Continue reading »
by Allison Schiff // December 30th, 2020 //
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Facebook's Push Into Game Streaming Will Help Sell Ads; Walmart Embraces Experiential

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Facebook’s Game Plan Facebook’s new video game streaming service, launched this week, is part of a big push to sell more ads. Facebook selling more ads? Who woulda thunk it. The service, which allows games to be played from the cloud and streamed directly to a... Continue reading »
by AdExchanger // October 28th, 2020 //
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In October, Wired will expand its gaming coverage with the launch of a dedicated new sub-vertical focused on everything gaming related.
Wired Has Its Sights Set On The Gaming Audience With Planned Launch Of New Dedicated Game Coverage

Gameplay has been way up during the pandemic, with no sign of slowing down. But people aren’t just playing more games – they’re reading about them. Since January, Wired has seen a more than 84% year-over-year increase in traffic to its gaming coverage. The average number of visits to gaming-related content is 11% higher than the... Continue reading »
by Allison Schiff // August 27th, 2020 //
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Alexandre Tan, VP of advertising and brand partnerships at Gameloft & Maryline Pellerin, insights director at Vivendi Brand Marketing
Gameloft: ‘Gamers Are Not Just Gamers, They’re Consumers’

Gaming might have an audience of all ages, but if a brand is just going to slap an ad into a game, then it might as well not bother. “If you just want to run a simple media activation, frankly, you don’t need gaming for that – media can run anywhere,” said Alexandre Tan, VP of... Continue reading »
by Allison Schiff // August 19th, 2020 //
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France To Allow More TV Ad Targeting; Amazon’s Home Court Advantage

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Viva La Pérsonalization The French government will loosen archaic laws this month that have undercut French broadcasters for years. The biggest change will be to repeal a 1993 law that says all French households must receive the same broadcast stream. So French TV stations... Continue reading »
by AdExchanger // July 23rd, 2020 //
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People are still gaming, even with the onset of nicer weather and the fitful reopening of the economy.
Gaming Is The Gift That Keeps On Growing, Even As People Spend Less Time At Home

The increase in time spent with games during the pandemic wasn’t an aberration. People are still gaming, even with the onset of nicer weather and the fitful reopening of the economy. French game studio Gameloft saw a significant uptick in new players throughout March and April, which continued steadily into May with the arrival of... Continue reading »
by Allison Schiff // June 30th, 2020 //
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The Big Story: Game Of Media Agencies

Not a news flash: Media agencies are under immense pressure. That was true long before the pandemic. But agencies have also made big investments in data and technology over the last few years that are starting to bear fruit. This week on The Big Story, special guest Jay Pattisall, a principal analyst at Forrester, calls... Continue reading »
by Allison Schiff // May 28th, 2020 //
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Gaming Can Be Reshaped By The Video Content Around It

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Rob Gabel, founder and CEO at Tubular Labs. Stuck inside for more than two months now, many of us have looked toward new interests to help occupy the time away from work and/or parenting... Continue reading »
by AdExchanger // May 28th, 2020 //
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