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»gaming

Activision Blizzard Media Launches Player Panel To Test Mobile Ads

On Monday, Activision Blizzard Media, the advertising and media arm within Activision Blizzard (parent company to juggernaut game studio King), launched King’s Council, a panel comprised of around 5,000 of its most engaged and active players across the United States and the United Kingdom. The purpose is to conduct user research and to test ad... Continue reading »
by Allison Schiff // December 16th, 2019 //
»
Amazon Eyes Game Ads; Snapchat Shows Pay Off For One Publisher

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here Game On  Amazon is making a big push into game advertising, if recent job postings spotted by Business Insider are any indication. "We're looking for the right hands-on engineer to work on a disruptive advertising system set to revolutionize customer acquisition for gamers," according... Continue reading »
by AdExchanger // July 22nd, 2019 //
»
How Advertisers Are Using Twitch To Reach People Who Hate Ads

If Amazon-owned Twitch reaches its goal this year of – according to Bloomberg – doubling its ad sales revenue to $1 billion, it has quite a lot to offer but a lot it must still do. On the plus side, Twitch, the popular video streaming platform that boasts more than 15 million daily active users,... Continue reading »
by Rae Paoletta // October 23rd, 2018 //
»
Google Hooks Up With Unity To Entice Advertisers With Sweet, Sweet Game Supply

Google is going full-court press on universal app campaigns (UAC) through a partnership with Unity Technologies, a company that makes development tools for game creators. Starting Thursday, Unity’s more than 10 million developers have access to advertiser demand from AdMob via a direct integration. It’s the first partnership of this nature between Google and a... Continue reading »
by Allison Schiff // August 2nd, 2018 //
»
Machine Zone Shuts Down Its DSP, Lays Off 125 Employees, Including Media Buyers

Machine Zone’s (MZ) experiment with homegrown ad tech is over. The gaming company shuttered Cognant, an internal demand-side platform created in 2016 to help MZ’s media buying team plan, create, buy, optimize and measure marketing campaigns. MZ laid off the entire Cognant team in June, as well as around half of its in-house media buyers,... Continue reading »
by Allison Schiff // July 11th, 2018 //
»
Twitch: Any Experience Is Streamable – But Not Everything Is Monetizable

A few years ago, when Twitch CRO Jonathan Simpson-Bint would walk into meetings with agencies and advertisers, they’d cock a dubious eyebrow. “That many people engage on Twitch? You’ve got to be kidding.’ That was the reaction,” said Simpson-Bint, who’s been with Twitch since 2011, three years before Amazon acquired the social gaming and live... Continue reading »
by Allison Schiff // December 22nd, 2016 //
»
Time Inc. Has Mobile Gaming On The Mind With Trivia Crack Partnership

Why did Time Inc. decide to partner with Etermax, the Buenos Aires-based game studio responsible for the hugely popular app Trivia Crack? a) as a native play b) as a form of content discovery c) to encourage mobile engagement d) all of the above The answer: d. “We’re quickly evolving from being a print company... Continue reading »
by Allison Schiff // November 9th, 2015 //
»
Zynga Makes A Play For Ad Dollars As It Faces A Mobile, Post-Facebook Future

There was a time around 2009 when you couldn’t talk about Zynga without also talking about Facebook. Back then, FarmVille, CityVille and CafeWorld were beyond ubiquitous. But Facebook wasn’t mentioned once on Tuesday during Zynga’s third-quarter earnings call. That’s partially because Facebook’s users are increasingly mobile, with 1.39 billion monthly actives out of 1.55 billion... Continue reading »
by Allison Schiff // November 6th, 2015 //
»
Pangia Games Finds New Opportunities With Blind Audience

Pangia Games doesn’t have money to waste. What app developer does? Monetization and user acquisition are tricky for anyone – although it certainly helps to have extra cash to throw at the problem. But the smaller devs out there, like Pangia, need to get creative. “We’re a team of two," said Nick Barbato, managing partner at... Continue reading »
by Allison Schiff // April 23rd, 2015 //
»
Animal Jam: ‘Monetizing An App For Kids Is Easy – Doing It Ethically Is What’s Hard’

Monetizing an app is never child’s play, but it becomes even more difficult if the app in question is aimed at children. Clark Stacey, CEO of game publisher WildWorks, knows about those challenges firsthand. Wildworks, which recently rebranded from Smart Bomb Interactive, has been working in close collaboration with the National Geographic Society since 2010... Continue reading »
by Allison Schiff // December 1st, 2014 //
»
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