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»gaming

Comic: In-game advertising
IAB, MRC Release First New Standards For In-Game Ad Measurement Since 2009

The ad industry’s efforts to create universal measurement standards for gaming environments just took a major leap forward. Tuesday, the IAB, in collaboration with the IAB Tech Lab and the Media Rating Council (MRC), released its first update to in-game ad measurement standards since 2009. The new standards reexamine the metrics for counting a valid… Continue reading »

by Anthony Vargas // June 14th, 2022 //
»
Comic: In-Game Advertising

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…

by Nate Neal // April 15th, 2022 //
»
State Farm partnered with the publisher of NBA 2K22 to debut a virtual version of its well-known fictional spokesperson, Jake from State Farm, as a non-playable character in the game wearing his accustomed uniform of khaki pants and a red polo shirt.
State Farm Is Looking To Score With Gamers

Like a good marketer, insurance brand State Farm is looking to reach people where they are – and, increasingly, that’s in games. Gaming is an effective way to get in front of younger audiences, of course. But it’s also about tapping into the enthusiasm that players have for games and gaming-related experiences, said Patty Morris,… Continue reading »

by Allison Schiff // October 27th, 2021 //
»
Ben Webley, CMO, Scopely
Scopely’s CMO On Why Performance Marketing Needs To Be About More Than Math And Measurement

“The Sell Sider” is a column written by the sell side of the digital media community. After this exclusive first look for subscribers, the story by AdExchanger’s Allison Schiff will be published in full on AdExchanger.com tomorrow. Driving downloads is important. But Ben Webley, CMO of game developer Scopely, is looking for users who want to stick around. “We’re… Continue reading »

by Allison Schiff // October 13th, 2021 //
»
Big Brands Learn To Love – And Attribute – Twitch Gaming Sponsorships

Twitch has become a go-to spot for CPG product launches, as brands embrace the platform as a way to reach young people and run attribution case studies for online gaming. In one fresh example, a new custom pack of Sour Patch Kids had its debut this week in partnership with the Twitch streamer TimTheTatman. The… Continue reading »

by James Hercher // July 1st, 2021 //
»
Gijsbert Pols Adjust
Connected TV Has A Hidden Champion: Gaming

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Gijsbert Pols, Lead Product Strategist at Adjust. Connected TV (CTV) is largely associated with streaming services. It is not hard to see why. When people buy an Apple TV or a Roku box, a Samsung… Continue reading »

by AdExchanger Guest Columnist // May 20th, 2021 //
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Doug Scott, CMO, Twitch
Twitch’s CMO: ‘As Long As It’s Done Right, Our Audience Is Ready To Engage With Brands’

Twitch is mainly known as a streaming platform for gamers. But what’s a gamer, actually? “The truth is, close to 80% of Americans over the age of 13 self-identify as gamers, and so the term starts to lose some of its meaning,” said Twitch CMO Doug Scott. “People who are into games aren’t solely into… Continue reading »

by Allison Schiff // January 14th, 2021 //
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Cadillac partnered with Twitch to reach a gamer audience.
Cadillac Is Cruising Into The New Year With An Eye On Gaming Audiences

When Cadillac put together a marketing strategy for its 2021 Escalade last year, gaming bubbled up as a place where the brand needed to play. “All of our research into current and future Escalade owners shows gaming as popping up pretty high from an index perspective,” said Marcie Pérez, associate director of media and performance… Continue reading »

by Allison Schiff // January 8th, 2021 //
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Julie Shumaker, Unity’s VP of revenue for Operate Solutions
Unity Technologies: ‘The World Is Made Up Of Gamers’

Unity Technologies raised more than $1.3 billion during its IPO in September at a $13.6 billion valuation, proof positive that the gaming industry isn’t playing around. Roughly 750,000 creators, mainly game developers, use the Unity platform to build their apps, and Unity’s game engine powers game titles played on billions of devices around the world,… Continue reading »

by Allison Schiff // December 30th, 2020 //
»
gaming console image
Facebook’s Push Into Game Streaming Will Help Sell Ads; Walmart Embraces Experiential

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Facebook’s Game Plan Facebook’s new video game streaming service, launched this week, is part of a big push to sell more ads. Facebook selling more ads? Who woulda thunk it. The service, which allows games to be played from the cloud and streamed directly to a… Continue reading »

by AdExchanger // October 28th, 2020 //
»
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