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»mobile analytics

IAB Gears Up For CCPA; Vodafone Ramps Up In-House Media Team

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Help Us, IAB Next up for the California Consumer Protection Act (CCPA): Gov. Gavin Newsom needs to sign the bill into law, and the attorney general needs to release practical guidelines. (Read AdExchanger’s coverage.) It’s all happening fast, and if you’re an ad tech... Continue reading »
by AdExchanger // September 30th, 2019 //
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Growth Gurus From The Gaming World Are In High Demand At Brands

Uber, Postmates, Yelp, SmartNews and other nongaming apps are scooping up growth marketing talent from the mobile gaming world – and the reasons make perfect sense. App publishers are spending more on performance marketing, and those running user acquisition at gaming companies are some of the most data-driven mobile marketers in the biz. “Gaming professionals have... Continue reading »
by Allison Schiff // August 24th, 2018 //
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Apsalar and Singular Merge With An Eye On Busting Mobile Data Silos

Singular and Apsalar are consolidating, and they’ve got their collective head in the marketing cloud. On Tuesday, the duo announced that they will become one and marry their respective technologies – Singular’s mobile marketing analytics tech and Apsalar’s mobile attribution and DMP offering – to take on the likes of Adobe, Oracle and Salesforce on the mobile... Continue reading »
by Allison Schiff // June 27th, 2017 //
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Match To Its Attribution Partners: ‘Your Reporting Sucks. Fix It.’

It seems crazy that a marketer at Match Group, which reported $295 million in dating-service revenue in the fourth quarter of 2016 alone, would spend half a day each week downloading and collating CSV files. But that’s just the way it’s been, said James Peng, head of mobile and social acquisition at Tinder and OKCupid... Continue reading »
by Allison Schiff // March 24th, 2017 //
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Pyze Exits Beta With App Analytics Tool For The Underdog

Some app developers are raking in the cash hand over fist – Supercell made $924 million in profits last year – and others are eating instant ramen noodles for dinner. Most developers make less than $500 a month, according to Vision Mobile. But that doesn’t mean the ramen eaters don’t deserve access to sophisticated analytics and business... Continue reading »
by Allison Schiff // March 29th, 2016 //
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Adobe Chugs Along With Mobile Analytics Features; Location Tops The List

Adobe’s having a good couple of months. Following Forrester’s high ranking of Adobe's enterprise marketing suite last month, the software company unveiled a series of mobile enhancements to the Adobe Marketing Cloud on Tuesday. Adobe customers can now tap into in-app messaging capabilities and send personalized follow-up emails and other messages based on a consumer’s... Continue reading »
by Allison Schiff // November 18th, 2014 //
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Upsight Sells PlayHaven To Focus More On Analytics

Mobile analytics and marketing platform Upsight (formerly Kontagent/PlayHaven) is divesting itself of the mobile ad network side of its business in the name of neutrality and simplification. Upsight – which got into a little hot water with Facebook earlier this year for failing to honor certain policies around data retention and disclosure – is selling the... Continue reading »
by Allison Schiff // September 24th, 2014 //
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$7.6M In VC Cash For App Analytics Company adjust

Berlin-based app attribution provider adjust is planning to use half of its new $7.6 million Series C infusion to expand into US, China and Asia. The round, led by Active Ventures, also included existing investors Target Partners, Iris Capital and Capnamic Ventures, who collectively sank $4.5 million into adjust during a previous funding event. Although... Continue reading »
by Allison Schiff // September 8th, 2014 //
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What Yahoo Stands To Gain When Flurry Bleeds Purple 

Yahoo has doubled down on its mobile bet, agreeing to buy mobile analytics and advertising company Flurry. What does that mean for a company that less than a week ago reported disappointing earnings as it struggled with declining CPMs? A company that’s not yet even breaking out its mobile revenue in its earning statements, while... Continue reading »
by Sarah Sluis // July 23rd, 2014 //
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Forrester: 39% Of Marketers Don't Track Mobile Users Cross-Channel

Despite the recent flurry of mobile acquisitions, marketers are still somewhat in the dark when it comes to defining objectives for their mobile campaigns and deploying analytics tools to help them measure cross-channel reach, one study suggests. In a survey of agencies, vendors and 228 marketing professionals, the study by Forrester Research determined that 37%... Continue reading »
by Kelly Liyakasa // September 11th, 2013 //
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