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»programmatic

You Finished Upfronts. How Well Is Your CTV Strategy Going To Work?

"On TV & Video" is a column exploring opportunities and challenges in advanced TV and video.  Today's column is by Joel Cox, Co-Founder and EVP, Innovation & Strategy, Strategus. If you buy it, they will come. Media buyers increased their ad spend on connected TV (CTV) during this year’s upfronts by almost 50%, according to... Continue reading »
by AdExchanger Guest Columnist // September 30th, 2021 //
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Marketers Grapple With Podcast Ad Challenges; Windows Crash Raises Eyebrows

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Podcast Talk Podcasting has heated up, with big M&A deals in recent years, including Amazon’s acquisition of Wondery for $300 million and Spotify’s $235 million deal for Megaphone. Podcast advertising is forecasted to exceed $2 billion by 2023, according to emarketer, which revised up... Continue reading »
by Monica Bhalla // September 13th, 2021 //
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Programmatic Fuels Integral Ad Science’s Q2 Growth

Ad verification and measurement provider Integral Ad Science held its first earnings call after going public just over a month ago. Revenue increased 55% to $75.1 million year-over-year. That growth was largely fueled by programmatic revenue, which jumped 94% to $31.8 million compared to the same period last year. Programmatic accounts for 42% of total Q2 revenue, as... Continue reading »
by Tony Rifilato // August 13th, 2021 //
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Reddit Rakes In Funding; Nielsen Pauses MRC Accreditation

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Reddit, Set, Go That plucky startup Reddit picked up $410 million in new venture funding from Fidelity, and may raise as much as $700 million in a new round valuing the company at $10 billion, The Wall Street Journal reports. The company raised about... Continue reading »
by Monica Bhalla // August 13th, 2021 //
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Alaska Airlines Grew Programmatic And AI To Woo Travelers

The travel industry came to a screeching halt last year as consumers stayed indoors during the height of the COVID-19 pandemic. Travel, however, is bouncing back, and while the delta variant could potentially derail that recovery, it hasn’t stopped airlines from encouraging folks to fly. “We definitely saw through COVID that younger audiences were traveling... Continue reading »
by Tony Rifilato // August 5th, 2021 //
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DoubleVerify’s Growth Buoyed By Programmatic

Fresh off its IPO in April, ad verification provider DoubleVerify saw its revenue increase 44% to $76.5 million year-over-year in Q2, fueled by the growth of programmatic. DoubleVerify took in $37.9 million in programmatic revenue in Q2 – a 57% increase from the same period last year – largely driven by its Authentic Brand Safety... Continue reading »
by Tony Rifilato // July 30th, 2021 //
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BDG Media Planning A SPAC Merger; Mobile Data Gets Personal

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Some SPAC BDG Media Inc., which owns publications such as Bustle, Elite Daily, NYLON and Input, is set to acquire digital media company Some Spider Studios for $150 million, The Wall Street Journal reports. The all-stock purchase comes ahead of BDG’s planned public offering... Continue reading »
by Monica Bhalla // July 22nd, 2021 //
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How The Secret Service Tapped An Ad Tech Startup To Drive Recruitment

In October, the United States Secret Service launched a recruitment drive to more than double the number of its special agents and uniformed officers between the ages of 24 and 37. The organization tapped its media agency, Atlanta-based JacobsEye, to run the campaign, which included pre-roll and mid-roll video ads on YouTube as well as... Continue reading »
by Tony Rifilato // July 19th, 2021 //
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Tackling The Challenge Of Healthcare Marketing In CTV

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. The connected TV streaming boom is drawing a traditionally conservative group of marketers in healthcare and pharmaceuticals, who are attracted to CTV’s targeting and customization capabilities. Healthcare and pharma marketers’ digital advertising spend grew over 14% in 2020 and is expected to... Continue reading »
by Tony Rifilato // July 15th, 2021 //
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Q&A: Inside The Mediaocean-Flashtalking Deal, With CEOs Bill Wise And John Nardone

Mediaocean’s acquisition of ad server Flashtalking for $500 million in cash and stock shows the company is running hard after CTV, CEO Bill Wise tells AdExchanger. “CTV is the fastest growing part of both the Flashtalking and Mediaocean businesses so the solutions for personalized creative, verification, and analytics will bring tremendous synergy,” Wise said, speaking... Continue reading »
by Tony Rifilato // July 14th, 2021 //
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