• PROGRAMMATIC I/O //
  • AdExchanger Awards //
  • Subscribe //
  • COVID-19 Special Coverage
AdExchanger Homepage
  • COVID-19 Special Coverage
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Comic Strip
  • Subscribe
  • Events
    • PROGRAMMATIC I/O NY 2019
    • Industry Preview 2020
    • PROGRAMMATIC I/O SF 2020
    • AdExchanger Awards
  • Podcasts
    • The Big Story
  • Careers
  • About Us
  • Contact Us
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
    • Subscribe
  • Events
    • Innovation Labs
    • AdExchanger Awards
    • PROGRAMMATIC I/O NY
    • Industry Preview
    • All Events
  • Podcast
    • Social Distancing With Friends
    • AdExchanger Talks
    • The Big Story
  • Careers
  • Search
Connect

»programmatic

Optimizing Programmatic To Real-Time Sales Data Can Improve ROAS, Especially In A Crisis

While programmatic campaigns for ecommerce clients can optimize to sales in real time, CPG clients get the short end of the stick. When sales surge and change unpredictably – such as during the coronavirus pandemic – it severely reduces marketing agility. To weather these changes, Goodway Group gained access to a CPG client’s critical real-time,... Continue reading »
by Sarah Sluis // March 23rd, 2020 //
»
Media, Not Ad Slots, Is The Product

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. Many media owners still struggle to see the long-term opportunity in front of them. But I am filled with hope when I hear that some... Continue reading »
by AdExchanger // February 28th, 2020 //
»
Ofer Druker On Tremor Video’s Plan To Buy Scale And Share In Ad Tech

Tremor Video has had a dizzying few years in ad tech. In 2017, Tremor Video sold its demand-side business to Taptica, while shortly afterward the sell-side unit rebranded to Telaria and merged with Rubicon. Once the name was available, Taptica re-rebranded as Tremor Video. In 2019, Tremor acquired RhythmOne, an ad network and exchange, and... Continue reading »
by James Hercher // February 19th, 2020 //
»
Podcast: How To Use Ad Tech Properly

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. This week on AdExchanger Talks, Dotdash SVP Sara Badler advises publishers to adopt a cleaner, more stripped-down version of programmatic. A subsidiary of IAC, Dotdash owns a network of websites in verticals such as personal health, home design,... Continue reading »
by Zach Rodgers // February 7th, 2020 //
»
Has The IAB Lost Its Way?

Is the IAB living up to its mandate as the standards maker and voice of the digital ad industry? IAB working group participants, board members and industry insiders voiced their concerns to AdExchanger about how the trade group will navigate issues such as user privacy and platform consolidation. The IAB is the largest and most... Continue reading »
by James Hercher // February 7th, 2020 //
»
The Year To Come In Online Data And Identity

2019 brought a tsunami of change to data-driven advertising. And those changes have overflowed into other part of businesses and the economy, as regulators scrutinize the world of digital advertising. Facebook gave the boot to third-party data suppliers. And in 2020, Google says it will make good on a long-held promise to revoke its advertising... Continue reading »
by James Hercher // December 31st, 2019 //
»
The Year In M&A: Broadcasters And Brands Buy In, And Old-School Ad Tech Exits

This was a major year in ad tech deal making. Many deals were opportunistic or outright fire sales, as early programmatic players like Sizmek, Rocket Fuel and IgnitionOne reached the end of the line. Ad tech and data deals were helped by a surge among public company bellwethers The Trade Desk, Cardlytics, LiveRamp, Telaria and... Continue reading »
by James Hercher // December 23rd, 2019 //
»
Can Amazon Be King? How The Ecommerce Leader Could Surpass The Duopoly

Amazon has become the indisputable number three digital ad platform, after Google and Facebook. But while the possibility of Amazon’s advertising business unseating the duopoly has been percolating, can it really surpass either Google or Facebook as an ad industry titan? The numbers are … discouraging, at least in the short term. Google is just... Continue reading »
by James Hercher // December 3rd, 2019 //
»
Podcast: Why Is Programmatic Adoption Taking So Long?

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Outside of search and social, the adoption of programmatic advertising has been slower than some expected. In many corners, manual processes have stubbornly held on and gummed up the long-heralded automation of the media buy. What’s going on?... Continue reading »
by Zach Rodgers // November 27th, 2019 //
»
Zenith: Privacy And Regulation Slow Global Programmatic Growth

Regulation and an increased demand for user privacy has slowed the flood of money into programmatic advertising globally. Sixty-nine percent of all dollars spent on digital advertising will be transacted programmatically by 2020, up from 65% in 2019, Zenith predicts. And programmatic spend will surpass $100 billion globally for the first time this year. But... Continue reading »
by Alison Weissbrot // November 25th, 2019 //
»
See more articles
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Meet Magnite, The Post-Merger Name For Rubicon Project And Telaria
  • Doing SPO? Be Aware Of These Unintended Consequences
  • Facebook Has Faced Worse Blowback; Where Brands Are Spending Instead
  • Google Opens Its Black Box And Shares Fees Across DV360, Google Ads And Google Ad Manager
  • How Publishers And Advertisers Can Work Together To Prepare For The Cookieless Future
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us
© 2020 Access Intelligence, LLC - All Rights Reserved