Paywall Fever; Programmatic Agencies Find Niche With Direct-To-Consumer Brands
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Membership Has Its Privations A paywall and digital subscription craze has swept newspapers, magazines and new media companies in the past year, but many “will soon realize the size of their ‘real audience’ and will soon realize that they don’t pass the ‘value for […]
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