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»programmatic audio

Adobe Teams Up With A Million Ads To Launch Dynamic Creative For Audio

Audio ads should be personalized, too. That’s the thought behind Adobe’s partnership with A Million Ads, which powers dynamic creative optimization in digital and programmatic audio, announced Monday. Adobe launched programmatic audio capabilities in July 2017, after receiving an uptick in demand from its customer base, said Justin Merickel, VP of media optimizer at Adobe... Continue reading »
by Alison Weissbrot // October 22nd, 2018 //
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Pandora Finally Launches Programmatic Audio

Call it fashionably late: Pandora has finally showed up to the programmatic audio party. The digital audio platform said Tuesday buyers can now purchase its audio inventory programmatically through a private marketplace (PMP) via The Trade Desk, MediaMath and AdsWizz’s AudioMatic DSP. Pandora is testing the PMP in a pilot program with five to 10... Continue reading »
by Alison Weissbrot // February 20th, 2018 //
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Spotify Will Turn Up The Volume On Programmatic And Podcasting In 2018

Spotify was an early mover in programmatic audio, and it’s taking that momentum into 2018. “Marketers are moving so much money to programmatic. We’ve seen that channel explode,” said Brian Benedik, global head of ads monetization at Spotify. “We’ve seen brands [come to Spotify] that have never invested in audio because we’ve made it programmatic-enabled.”... Continue reading »
by Alison Weissbrot // January 17th, 2018 //
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DAX Acquires AudioHQ, Adding US Presence For Programmatic Audio Platform

UK-based Digital Audio Exchange (DAX) has acquired AudioHQ, a US-based digital audio sales rep firm that works with media clients like Major League Baseball, SoundCloud, TuneIn and Slacker. Terms of the deal were not disclosed. DAX is a programmatic audio exchange owned by UK broadcast giant Global and consisting mostly of UK-based media supply. By... Continue reading »
by Alison Weissbrot // October 16th, 2017 //
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Canada Dry Pilots A Converged Programmatic Audio-Video Ad Buy On Spotify

Many advertisers want reach, but when Canada Dry executed a campaign with Spotify and Adobe, it optimized against a softer metric: mindset. “We don’t think of consumers as just 18-49-year-olds or young millennials,” said Brit Sundberg, programmatic media and data strategy manager for Dr Pepper Snapple Group, which owns Canada Dry. “We think of our... Continue reading »
by Kelly Liyakasa // August 30th, 2017 //
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Can Programmatic Be SoundCloud’s Next Big Revenue Driver?

It’s been a tough year for SoundCloud. In July, the music streaming and discovery platform cut 40% of its workforce, or 173 employees, to keep the company afloat – for just another quarter. The company has long faced battles with music rights holders, an expensive problem that makes the streaming business tough to monetize. SoundCloud,... Continue reading »
by Alison Weissbrot // August 14th, 2017 //
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AdsWizz CEO On Powering The Programmatic Audio Ecosystem

AdsWizz has a hand in all things programmatic audio. The company started out in 2010 as an ad server for the digital streams from Cox, iHeartMedia, Spotify and TuneIn Radio. As programmatic audio inventory grew, AdsWizz launched AdWave, a marketplace with more than 2 billion monthly impressions from 39 markets. AdWave hooks into major demand-side... Continue reading »
by Alison Weissbrot // January 9th, 2017 //
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After The Shakeup: Key Facts About Pandora's Ad Business

On Monday, Pandora appointed a new CEO, CFO, COO and CPO. And the company has lately begun evaluating a possible sale. But at least one member of the C-suite is still standing: CRO John Trimble. That may be because while Pandora’s user growth has stalled in the wake of competition from places like Spotify and... Continue reading »
by Sarah Sluis // March 29th, 2016 //
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For Spotify 2016 Is All About Programmatic

Spotify was a bit late to programmatic, but now it’s raring to go. “2015 was the year we started opening up, which was huge for us, and 2016 is the year we’re going to be fully open,” said Spotify CRO Jeff Levick. “We’re going to keep expanding and investing heavily in the programmatic channel.” In... Continue reading »
by Allison Schiff // February 11th, 2016 //
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British Innovation: Programmatic Audio Adoption In The UK

When WPP’s programmatic arm debuted Xaxis Audio last month, it did so with the intention that it would not be used in isolation. “For us it’s another arrow in the quiver when you’re doing programmatic media planning,” said Nicolas Bidon, managing director of Xaxis in the UK. “This is a new way to reach audiences... Continue reading »
by Liz Rowley // June 4th, 2015 //
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