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»media agency

IPG’s UM Leads Forrester’s Media Agency Wave

Forrester’s Media Agency Wave, released Tuesday, gave the highest ratings to the agencies that used data platforms to improve both media execution and ad creatives and created a more centralized, integrated experience for their clients. IPG media agency UM led the 10 media agencies evaluated for the report. To qualify, each agency needed $10 billion... Continue reading »
by Sarah Sluis // May 26th, 2020 //
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Spark Foundry Rolling Media Budgets And Creative Budgets Together

What if your media agency made your creative agency obsolete? Spark Foundry, which formed this year when Publicis Media retired the Mediavest Spark brand, is blurring the line between media and creative to give its clients a better chance of success. With the rise of sponsored content and social media, it makes sense for media and... Continue reading »
by Sarah Sluis // December 5th, 2017 //
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Carat CEO Doug Ray On The Media Agency’s New Mandate

Carat has a leg up on holding companies scrambling to integrate siloed teams. As part of Dentsu Aegis Network, the media agency operates on a shared profit-and-loss (P&L) statement by country across the network. That allows it to pull in specialist media capabilities to better serve its clients, without those teams competing financially. “This idea... Continue reading »
by Alison Weissbrot // October 3rd, 2016 //
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Programmatic And The Quarterly Budget Dump

It’s a tradition as revered as turkey on Thanksgiving and baseball in the summer: ad agencies dumping budget at the end of each quarter so they won’t lose it at the beginning of the next. “There’s an artificial market dynamic that resets every month in programmatic where at the end of every quarter, we see... Continue reading »
by Ryan Joe // June 9th, 2014 //
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Both Sides Guilty Of Media Etiquette Mishaps

 “Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.   Today’s column is written by Sacha Xavier, partner, media and innovation director for for Neo@Ogilvy, and Paul Chenier, vice president of national sales at AskMen.com. Are you frustrated by the number of emails and calls... Continue reading »
by AdExchanger // July 12th, 2013 //
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Australian Media Agency Ikon Adding Trading Desk To Its Performance Media Strategy

Phil Cowlishaw is Performance Media Director at Sydney, Australia-based media agency Ikon Communications. Among his duties, he is responsible for the launch and build out of Ikon's performance based media strategies such as the agency's trading desk. AdExchanger.com: What do you see as the major difference between Australia and the US when it comes to... Continue reading »
by AdExchanger // July 21st, 2011 //
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MEC's Astley Talks Audience Buying; Sees Media Agency Recruiting Targets Shifting

Rich Astley is Senior Partner, Practice Lead, Data Planning and Optimization at MEC, a WPP Group agency. AdExchanger.com: How prevalent is audience buying today in the media plans that you see? Can you share a use case or two of where you see strength? And maybe where you are still waiting? RA: It’s an increasingly... Continue reading »
by AdExchanger // February 22nd, 2011 //
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Audience Buying Is Crucial For Entertainment-Focused Agency Media Storm Says MD Cornfeldt

Jeremy Cornfeldt, Managing Director, Digital, of Media Storm, a digital media agency. AdExchanger.com: On a percentage basis, how much ad spend is devoted to display in a typical campaign? Can you see this changing going forward? Why or why not? JC: It really varies for our campaigns on the goals of each initiative.  At the... Continue reading »
by AdExchanger // July 22nd, 2010 //
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Yieldivision: We Are A Media Agency With DSP Technology

Simon Aurik is Business Development Director Europe of Yieldivision, a media agency based in The Netherlands. AdExchanger.com: What is Yieldivision? SA: We are a new breed of agency with a technology which allows us to buy inventory across multiple sources (exchanges, adnetworks, direct pubs and ssp’s). Our technology enables us to base our media buying... Continue reading »
by AdExchanger // July 8th, 2010 //
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A New School Of Thinking: 10 Trends For Marketing Campaigns

"Ad Agents" is a column written by the agency-side of the digital media community. Greg Hills is platform manager of media trading agency, Varick Media Management. As our industry continues to rationalize the way brands buy advertising, we've seen plenty of new companies and products pop up. Some provide solutions to old advertising problems, like... Continue reading »
by Ad Traders // April 29th, 2010 //
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