On DoubleClick Ad Exchange: David Smith, Mediasmith

MediasmithDavid Smith is CEO of Mediasmith, a digital advertising media agency.

The biggest impact will be the increased credibility and volume to the Exchange category. It should also give a big boost to the technology platforms like Turn, MediaMath and Invite which agencies are increasingly using to combine exchange purchasing with targeting options.

Our concern remains one of brand protection. There is little in the release that indicates that they are even aware of the issue.

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