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»doubleclick ad exchange

Display Ad Glasnost: Google And Russia's Yandex Connect On RTB

Russian search engine Yandex and Google have agreed to give their respective advertisers mutual access to the real-time bidding (RTB) ad exchanges. Under the agreement, Google’s clients will have access to the advertising inventory offered by publishers in Yandex’s Advertising Network (YAN), while Yandex’s clients will be able to bid on display ads on Google’s DoubleClick Ad... Continue reading »
by Judith Aquino // February 26th, 2014 //
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Looking At New DoubleClick Ad Exchange Whitepaper From Google

From the Official Google blog, Google exchange strategy takes center stage as VP of Product Management Neal Mohan announces the publication of a new whitepaper which reaffirms what he says is the contribution which the DoubleClick Ad Exchange is making to the advertising ecosystem. Read the post. And, download the paper. (PDF) Mohan notes the... Continue reading »
by AdExchanger // January 17th, 2011 //
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Google VP de Castro Discusses Display Future, Sees Growth In Addressable Media And Renewed Interest In Contextual

Henrique de Castro is VP of Global Media and Platforms at Google. He recently discussed the Google DoubleClick Ad Exchange and other key elements of the company's display strategy with AdExchanger.com. AdExchanger.com: For Google, can you qualify the strategic value of the DoubleClick Ad Exchange and what it represents? HdC: Display is a huge engine... Continue reading »
by AdExchanger // December 15th, 2010 //
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Reviewing The Google Call: A DoubleClick Ad Exchange, Gross Revenue Prediction

Last Thursday's blowout quarter from Google included several highlights announced on the conference call (see transcript from Seeking Alpha): Search Retargeting - CEO Eric Schmidt still says "no": "We have a pretty strong opinion that we are not going to do very much of it. The reason is that we take our end user data... Continue reading »
by AdExchanger // October 17th, 2010 //
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Google's Spencer And Miller Announce DoubleClick Ad Exchange Enhancements; Discuss Verification Space, Display Strategy

Scott Spencer, Group Product Manager, DoubleClick Ad Exchange and Jason Miller, Group Product Manager, Google Display Network discussed the display media space as well as DoubleClick Ad Exchange enhancements with AdExchanger.com today. AdExchanger.com: What is Google announcing today? SCOTT SPENCER: Basically, we’re going to be rolling out a few more tools to help DoubleClick Ad... Continue reading »
by AdExchanger // August 20th, 2010 //
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Google Enabling Above-The-Fold Bidding On The DoubleClick Ad Exchange For GCN

It's official. Following up on yesterday's announcement on the Inside AdWords blog, buying just got a bit more brand-safe for Google Certified Networks (DSPs, ad networks) on the DoubleClick Ad Exchange. A Google spokesperson said: "For Ad Exchange buyers, when targeting ads to the Google Content Network, there is a control in the Ad Exchange... Continue reading »
by AdExchanger // March 5th, 2010 //
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Google Announces DoubleClick For Publishers As Yield Optimization War Continues To Heat Up

Aiming to solve the needs of the supply-side, and cutting the existing yield optimizers out of the game, Google says that it has "re-written DFP" (Susan Wojcicki's words at this week's IAB event) and believes it is offering more reasons than ever to park large publisher inventory with... warning acronym change... was: DART For Publishers...... Continue reading »
by AdExchanger // February 23rd, 2010 //
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Google's Scott Spencer On DoubleClick Ad Exchange Auction And Data Management

After today's announcement on the Google Blog by Neil Mohan regarding Publisher revenues through Google advertising products (also covered here by AdExchanger.com), AdExchanger.com asked Group Product Manager, Scott Spencer on DoubleClick Ad Exchange specifics. AdExchanger.com: How does the second-price auction work in DoubleClick Ad Exchange and why is this good for publishers? SS: AdX is... Continue reading »
by AdExchanger // February 9th, 2010 //
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Microsoft Ad Exchange To Begin Testing; DoubleClick Rumors In The UK; Ad Networks Apparently Forgot To Die

Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. More Microsoft Ad Exchange Tidbits According to Peter Kafka on All Things D, in a couple of weeks, Microsoft may be ready to start testing with many of the demand-side platforms that are likely already hooked into Google's DoubleClick Ad Exchange where the DSPs... Continue reading »
by AdExchanger // February 2nd, 2010 //
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Experian Sees Interactive Strength; Ad Networks Keep Popping Up - OneRiot, Impact Radius, Transpera, Hi-Media; E-Tailers Using Display

Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Experian Says "Interactive" Strong Let the quarterly earnings reports begin! Data jack-of-all-trades Experian reported its fiscal 3rd quarter earnings which showed an 8% increase year-over-year. The UK-based company attributed the increase to strength in Latin America. According to Experian's press release, in North America,... Continue reading »
by AdExchanger // January 18th, 2010 //
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