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»media buying

TV Ad Buying Needs A Revolution – And Now Is The Time For Real Action

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is by Pam Zucker, SVP and head of marketing at Amobee.  In a recent interview, IAB CEO David Cohen challenged advertisers “to rethink how they buy television.” He highlighted the dramatic change in consumption since the onset… Continue reading »
by AdExchanger Guest Columnist // February 14th, 2022 //
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Convergent TV Is A Mirage Until We Have Scaled Infrastructure

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is by Chris Maccaro, CEO of Beachfront.  “TV is dead. Streaming is the future.” Chances are you’ve heard these statements many times over the last 20 years – and neither of them is true. Yes, linear cable TV… Continue reading »
by AdExchanger Guest Columnist // January 27th, 2022 //
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Ben Antier headshot
Avoiding Assumptions Is Key When We Don’t Know What We’ll Be Watching In 6 Months

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Ben Antier, co-founder and chief product officer at Publica. 2020 is shaking our society to its core. While health and social justice remain priorities for all of us, we are also facing significant challenges… Continue reading »
by AdExchanger // July 23rd, 2020 //
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Media-Buying Strategies Must Adapt In Times Of Crisis

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rémi Lemonnier, co-founder at Scibids. Intelligence, success and even survival are often determined by one’s ability to adapt to change. The current crises caused by the COVID-19 pandemic and protests… Continue reading »
by AdExchanger // June 17th, 2020 //
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AdWanted Acquires SRDS From Bain-Owned Kantar To Help Print Pubs Do Data-Driven Ad Sales

M&A is at an all-time low due to coronavirus fears, but some deals are getting done even in challenged sectors. On Tuesday, Bain Capital divested itself of SRDS, a 101-year-old business within Kantar that compiles contact info, audience insights and ad rates for more than 6,700 B2B and consumer-facing US-based traditional media sources. The acquirer… Continue reading »
by Allison Schiff // April 1st, 2020 //
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Apps Are Finally Embracing RTB, And Startups Smell Opportunity

It’s taken longer for real-time auctions to make their way into the app world than on the web. But programmatic is finally starting to take hold and change the way developers buy media thanks to several parallel trends. And a new crop of opportunistic startups is emerging to help developers take advantage of the shift… Continue reading »
by Allison Schiff // January 29th, 2020 //
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Facebook Lets Advertisers Unbundle Their In-Stream Video Buys

Facebook is giving advertisers a bit more control over how they buy in-stream video ads within the news feed, through Audience Network and on Watch, its newly launched video tab. In the past, advertisers that wanted to purchase in-stream placements delivered into ad breaks were required to run them in the news feed. Starting Thursday,… Continue reading »
by Allison Schiff // August 17th, 2017 //
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Location Player xAd Intros Performance Metric For Foot Traffic

XAd only wants advertisers to get paid if someone actually walks in the door. On Thursday, the location-based mobile ad network said it would allow brands to transact on a cost-per-visit (CPV) basis. Advertisers will be able to make media buys based on foot traffic-related KPIs and only pay for performance. It’s an appealing proposition… Continue reading »
by Allison Schiff // March 16th, 2017 //
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The Facebookization Of Instagram Continues – And Everything Else Is Next

Instagram announced Tuesday that it’s opening up its advertising Partner Program to a new category of member: media buyers. The program today is comprised of a set of about 50 vendors certified for Instagram’s ad tech, content marketing and community management services. Bringing media buying services into the fold is the natural next move for Instagram… Continue reading »
by James Hercher // May 24th, 2016 //
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Looking For Millennial Audiences? There’s An AppFronts For That

Brands are on the constant hunt for engaged audiences. It’s why they attend upfronts for television, NewFronts for digital, future fronts for programmatic, podcast upfronts for audio – and, now, AppFronts for apps. General Electric hosted its first AppFronts on Tuesday in New York City, gathering together an audience of brands and agencies for an event… Continue reading »
by Allison Schiff // September 17th, 2015 //
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