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»media buying

Media-Buying Strategies Must Adapt In Times Of Crisis

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rémi Lemonnier, co-founder at Scibids. Intelligence, success and even survival are often determined by one’s ability to adapt to change. The current crises caused by the COVID-19 pandemic and protests... Continue reading »
by AdExchanger // June 17th, 2020 //
»
AdWanted Acquires SRDS From Bain-Owned Kantar To Help Print Pubs Do Data-Driven Ad Sales

M&A is at an all-time low due to coronavirus fears, but some deals are getting done even in challenged sectors. On Tuesday, Bain Capital divested itself of SRDS, a 101-year-old business within Kantar that compiles contact info, audience insights and ad rates for more than 6,700 B2B and consumer-facing US-based traditional media sources. The acquirer... Continue reading »
by Allison Schiff // April 1st, 2020 //
»
Apps Are Finally Embracing RTB, And Startups Smell Opportunity

It’s taken longer for real-time auctions to make their way into the app world than on the web. But programmatic is finally starting to take hold and change the way developers buy media thanks to several parallel trends. And a new crop of opportunistic startups is emerging to help developers take advantage of the shift... Continue reading »
by Allison Schiff // January 29th, 2020 //
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Facebook Lets Advertisers Unbundle Their In-Stream Video Buys

Facebook is giving advertisers a bit more control over how they buy in-stream video ads within the news feed, through Audience Network and on Watch, its newly launched video tab. In the past, advertisers that wanted to purchase in-stream placements delivered into ad breaks were required to run them in the news feed. Starting Thursday,... Continue reading »
by Allison Schiff // August 17th, 2017 //
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Location Player xAd Intros Performance Metric For Foot Traffic

XAd only wants advertisers to get paid if someone actually walks in the door. On Thursday, the location-based mobile ad network said it would allow brands to transact on a cost-per-visit (CPV) basis. Advertisers will be able to make media buys based on foot traffic-related KPIs and only pay for performance. It’s an appealing proposition... Continue reading »
by Allison Schiff // March 16th, 2017 //
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The Facebookization Of Instagram Continues – And Everything Else Is Next

Instagram announced Tuesday that it’s opening up its advertising Partner Program to a new category of member: media buyers. The program today is comprised of a set of about 50 vendors certified for Instagram’s ad tech, content marketing and community management services. Bringing media buying services into the fold is the natural next move for Instagram... Continue reading »
by James Hercher // May 24th, 2016 //
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Looking For Millennial Audiences? There’s An AppFronts For That

Brands are on the constant hunt for engaged audiences. It’s why they attend upfronts for television, NewFronts for digital, future fronts for programmatic, podcast upfronts for audio – and, now, AppFronts for apps. General Electric hosted its first AppFronts on Tuesday in New York City, gathering together an audience of brands and agencies for an event... Continue reading »
by Allison Schiff // September 17th, 2015 //
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Rocket Fuel CEO: 'Nerds Are In Charge' Of Brand Media Teams

Since its IPO in September – in which its share price more than doubled from $29 to $62 – media buying platform provider Rocket Fuel has pretty much shot the moon. In November, during its premier quarterly earnings disclosure, it reported top-line revenue growth of 132% and customer expansion from 406 in Q3 2012 to... Continue reading »
by Ryan Joe // December 10th, 2013 //
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Where Does The Agency Of The Future Draw The Line - GroupM COO Montgomery

Our series continues as AdExchanger reached out to several executives from the agency side of the ecosystem and asked the following question: "Given the increasing complexity of ad technology needed to service clients - particularly in digital media buying -, and ad tech companies need to build a service layer to activate its tech, where... Continue reading »
by AdExchanger // May 11th, 2012 //
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What Are The Hurdles In Cross-Digital, Audience Buying?

Of many holy grails, the one involving effective cross-channel, digital media buying (let alone traditional channels) seems to remain elusive for the most part. Sure, you can capture a few search-ers who are showing intent for a blue Buick and then retarget them through display ad exchanges, but that's hardly the scalable motherlode for effective... Continue reading »
by AdExchanger // February 8th, 2012 //
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