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»media buying

Facebook Lets Advertisers Unbundle Their In-Stream Video Buys

Facebook is giving advertisers a bit more control over how they buy in-stream video ads within the news feed, through Audience Network and on Watch, its newly launched video tab. In the past, advertisers that wanted to purchase in-stream placements delivered into ad breaks were required to run them in the news feed. Starting Thursday,... Continue reading »
by Allison Schiff // August 17th, 2017 //
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Location Player xAd Intros Performance Metric For Foot Traffic

XAd only wants advertisers to get paid if someone actually walks in the door. On Thursday, the location-based mobile ad network said it would allow brands to transact on a cost-per-visit (CPV) basis. Advertisers will be able to make media buys based on foot traffic-related KPIs and only pay for performance. It’s an appealing proposition... Continue reading »
by Allison Schiff // March 16th, 2017 //
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The Facebookization Of Instagram Continues – And Everything Else Is Next

Instagram announced Tuesday that it’s opening up its advertising Partner Program to a new category of member: media buyers. The program today is comprised of a set of about 50 vendors certified for Instagram’s ad tech, content marketing and community management services. Bringing media buying services into the fold is the natural next move for Instagram... Continue reading »
by James Hercher // May 24th, 2016 //
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Looking For Millennial Audiences? There’s An AppFronts For That

Brands are on the constant hunt for engaged audiences. It’s why they attend upfronts for television, NewFronts for digital, future fronts for programmatic, podcast upfronts for audio – and, now, AppFronts for apps. General Electric hosted its first AppFronts on Tuesday in New York City, gathering together an audience of brands and agencies for an event... Continue reading »
by Allison Schiff // September 17th, 2015 //
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Rocket Fuel CEO: 'Nerds Are In Charge' Of Brand Media Teams

Since its IPO in September – in which its share price more than doubled from $29 to $62 – media buying platform provider Rocket Fuel has pretty much shot the moon. In November, during its premier quarterly earnings disclosure, it reported top-line revenue growth of 132% and customer expansion from 406 in Q3 2012 to... Continue reading »
by Ryan Joe // December 10th, 2013 //
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Where Does The Agency Of The Future Draw The Line - GroupM COO Montgomery

Our series continues as AdExchanger reached out to several executives from the agency side of the ecosystem and asked the following question: "Given the increasing complexity of ad technology needed to service clients - particularly in digital media buying -, and ad tech companies need to build a service layer to activate its tech, where... Continue reading »
by AdExchanger // May 11th, 2012 //
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What Are The Hurdles In Cross-Digital, Audience Buying?

Of many holy grails, the one involving effective cross-channel, digital media buying (let alone traditional channels) seems to remain elusive for the most part. Sure, you can capture a few search-ers who are showing intent for a blue Buick and then retarget them through display ad exchanges, but that's hardly the scalable motherlode for effective... Continue reading »
by AdExchanger // February 8th, 2012 //
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Cross-Platform Display Is Going From Niche to Mainstream In 2012 Says Google's Mohan

The 2012 version of the AdExchanger.com "predictions" piece comes with a twist as a selection of industry execs offer their thoughts on the following question: "What's going to happen next year in advertising that hasn't happened before? And why?" Neal Mohan, VP, Display Advertising, Google, offers his views. I'm excited about a ton of things,... Continue reading »
by AdExchanger // December 20th, 2011 //
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The Latest Yahoo! Acquisition Rumors; Big Data Checklist; OpenX Guaranteeing Revenue For Its Exchange

Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. The Latest Yahoo! Rumors! With rumors swirling that Microsoft is huddling with private equity firms to acquire Yahoo!, The Business Insider's Henry Blodget says that estimates on the price are being purposefully lowered "to condition Yahoo's shareholders to expect very little...in the hope that... Continue reading »
by AdExchanger // October 24th, 2011 //
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Meeker Publishes Internet Trends; Apple Billions; Search Retargeting Squeeze?

Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Meeker Internet Trends Wall Street oracle Mary Meeker still has her Internet Trends report on her to-do list even though she joined venture firm Kleiner Perkins recently after a long stay at Morgan Stanley. Meeker and company have cranked out the latest edition of... Continue reading »
by AdExchanger // October 19th, 2011 //
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