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»ad exchanges

Rubicon Project Executes On Turnaround Plan In Q2

Rubicon Project beat its Q2 revenue expectations, sending the stock up 15% in after-hours trading Wednesday. Rubicon Project is still in the middle of steering a huge ship out of danger: It’s burning cash faster than it can increase ad spend on its platform, the result of cutting buyer fees from the platform in November.... Continue reading »
by Sarah Sluis // August 1st, 2018 //
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Exchanges Downplay Methbot’s Impact, But The Fallout Will Extend Into 2017

On Tuesday, White Ops exposed a sophisticated browser-based botnet called Methbot that was reportedly stealing somewhere between $3 million and $5 million of US-based video ad spend a day. The story developed quickly after that. Some large, well-known exchanges have come out to say they’ve had little or no exposure to Methbot. And a few... Continue reading »
by Allison Schiff // December 23rd, 2016 //
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How The Trade Desk Cracked The DSP Market (Hint: It's All About The Agencies)

The Trade Desk has grown faster than probably any other DSP in recent years, as founder and CEO Jeff Green sought to capitalize on what he saw as strategic errors by rivals. “We saw that most of the DSPs had created channel conflicts for themselves,” said Green, a reference to some other DSPs’ media company... Continue reading »
by James Hercher // February 24th, 2016 //
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Local Inventory Outperforms Global In APAC Region

As the programmatic and real-time bidding (RTB) market in the Asia-Pacific region heats up, local inventory is starting to prove its worth and attract interest from advertisers. Demand-side platform (DSP) Brandscreen released its second Real Time Media Insights Report Monday, highlighting the battle between global and local inventories. "The trends that continued from the previous... Continue reading »
by Kimberly Maul // December 16th, 2013 //
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Constantly Logged-In Social Media Users Drive Value For Social Advertising

A new report from Neustar’s Aggregate Knowledge notes the strong performance of advertising in social channels in terms of reach (58% better than exchanges) and the ability to deliver more high-quality buyers than ad portals, networks and exchanges. According to Aggregate Knowledge President Rob Gatto, this portends a shift in the role of social advertising... Continue reading »
by Ryan Joe // November 20th, 2013 //
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What Publishers Need To Know Now About Programmatic Sales Planning

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ed Carey, VP of sales at The Rubicon Project. As advertising technology moves from agencies’ back offices to the front -- and from auctions to deals -- digital publishers are... Continue reading »
by AdExchanger // July 18th, 2013 //
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The Transparent Bidding Ad Exchange

Last week's PROGRAMMATIC I/O delivered many interesting discussions, and one of them revolved around transparency in bidding on an exchange. What if you had sufficient transparency on every impression's auction, such that all buy-side participants bidding in an auction (even bidding "lurkers" or non-bidders) were revealed? Who would care about this data and why? Hold... Continue reading »
by John Ebbert // April 15th, 2013 //
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AdBrite’s Exchange Evolution Riding More Heavily On Video And Mobile

AdBrite morphed into an ad exchange platform four years ago after shifting gears from its ad network beginnings, but the company was never recognized for making the full leap. Back in May, its board decided it was time for a change and brought in former Yahoo/Right Media executive Hardeep Bindra to make the evolution complete.... Continue reading »
by David Kaplan // December 20th, 2012 //
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Facebook Ads Under Magnifier; App Marketplaces And Amazon

Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Studying Facebook Ads A new survey on Facebook ad efficicacy leaves the reader wondering - just wondering - because there are so many opinions on whether the ads work or not Ad Age's Michael Learmonth introduces the results of the study crafted by his... Continue reading »
by AdExchanger // June 28th, 2012 //
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Working Group Gathers On Tracking; Facebook CPM Model Vs CPC; Reviewing The UK Cookie

Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Knights Of The DNT Ad Age's Michael Learmonth says that ad holding companies among others have been reaching out to Microsoft to re-consider their decision to make their Do-Not-Track functionality default to "on" in the new version of IE. Learmonth adds, "High-level Publicis execs... Continue reading »
by AdExchanger // June 21st, 2012 //
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