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»dnt

Do Not Track Death Knell: Protocol No Longer Default Setting In Microsoft Browsers

Microsoft has reversed its approach to Do Not Track (DNT) and will no longer make it the default setting on the Internet Explorer browser and IE’s eventual replacement, Spartan. In a Good Friday blog post, Microsoft Chief Privacy Officer Brendon Lynch said the decision was made in order to comply with the World Wide Web... Continue reading »
by Liz Rowley // April 3rd, 2015 //
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Privacy Update: Yahoo Ditches Do Not Track, White House Releases Privacy Report

Two years ago, Yahoo became the first big Internet company honor Do Not Track (DNT) signals, and on Wednesday it became the first to publicly abandon the troubled opt-out standard. The company told the world via a Tumblr post on the Yahoo Public Privacy blog that it would henceforth ignore DNT requests, saying "we have yet to see a... Continue reading »
by Zach Rodgers // May 2nd, 2014 //
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Do-Not-Track On by Default? 'Do Not Honor' Says DAA

The impasse between industry and privacy advocates over Do-Not-Track browser settings has officially devolved into a game of chicken. This morning the Digital Advertising Alliance (DAA) industry coalition that governs the self-regulatory process issued guidance for members, saying it will not require them to honor DNT signals "fixed by the browser manufacturers." The move is... Continue reading »
by Zach Rodgers // October 9th, 2012 //
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Think Do Not Track Is Defined? Think Again

There was a time when the Network Advertising Initiative (NAI) was the only self-regulatory game in town. Formed in 1999 to enforce self-imposed rules for online advertising, its visibility has been at a low ebb since heightened attention from the FTC and Congress sparked a new umbrella group, the Digital Advertising Alliance. The NAI is... Continue reading »
by Zach Rodgers // October 4th, 2012 //
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‘Do Not Track’ Won’t Kill Online Advertising

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today's column is written by Peter Klein, SVP of media services at MediaWhiz, an integrated digital media agency and part of the Hyper Marketing Inc. network. It’s easy to take a prominent stance against... Continue reading »
by Zach Rodgers // October 3rd, 2012 //
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Working Group Gathers On Tracking; Facebook CPM Model Vs CPC; Reviewing The UK Cookie

Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Knights Of The DNT Ad Age's Michael Learmonth says that ad holding companies among others have been reaching out to Microsoft to re-consider their decision to make their Do-Not-Track functionality default to "on" in the new version of IE. Learmonth adds, "High-level Publicis execs... Continue reading »
by AdExchanger // June 21st, 2012 //
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