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»sales funnel

Constantly Logged-In Social Media Users Drive Value For Social Advertising

A new report from Neustar’s Aggregate Knowledge notes the strong performance of advertising in social channels in terms of reach (58% better than exchanges) and the ability to deliver more high-quality buyers than ad portals, networks and exchanges. According to Aggregate Knowledge President Rob Gatto, this portends a shift in the role of social advertising... Continue reading »
by Ryan Joe // November 20th, 2013 //
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