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»sales funnel

Tyler Lessard, VP of marketing and chief video strategist at Vidyard
Reinventing How You Market And Sell In A Digital-First World

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tyler Lessard, VP of marketing and chief video strategist at Vidyard. Once upon a time, buyers consumed traditional ads across television, radio, magazines and mailers to learn about products and... Continue reading »
by AdExchanger // February 1st, 2021 //
»
Tech Companies Get Creative As Coronavirus Threatens To Parch Their Pipelines

It’s a little difficult to strike handshake deals when, you know, you’re not supposed to shake hands. An increasingly denuded 2020 events calendar – the live event components of the upfronts are the latest cancelations – could soon start to have a chilling effect on their ability to attract new clients. “Lead gen and pipeline... Continue reading »
by Allison Schiff // March 13th, 2020 //
»
Constantly Logged-In Social Media Users Drive Value For Social Advertising

A new report from Neustar’s Aggregate Knowledge notes the strong performance of advertising in social channels in terms of reach (58% better than exchanges) and the ability to deliver more high-quality buyers than ad portals, networks and exchanges. According to Aggregate Knowledge President Rob Gatto, this portends a shift in the role of social advertising... Continue reading »
by Ryan Joe // November 20th, 2013 //
»
 

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