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»agency trading desks

What Publishers Need To Know Now About Programmatic Sales Planning

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ed Carey, VP of sales at The Rubicon Project. As advertising technology moves from agencies’ back offices to the front -- and from auctions to deals -- digital publishers are... Continue reading »
by AdExchanger // July 18th, 2013 //
»
VivaKi Nerve Center's Kurt Unkel On Google, Facebook Exchange And The ATD

Kurt Unkel, President of VivaKi Nerve Center, has been giving Phileas Fogg a run for his money lately as he travels the globe looking to ignite client solutions emanating from his Publicis-owned research and development unit. Last week, he discussed a range of topics with AdExchanger including his group's agency trading desk solution, Audience on... Continue reading »
by John Ebbert // October 2nd, 2012 //
»
Havas Ownership But A Memory, AdNetik Rebrands As Digilant

In a move partly intended to play down its history as a unit of Havas, independent trading desk AdNetik has rebranded itself as Digilant. Simultaneously the company has rolled out two products: AIM Audience Index and AIM Brand Network. The former is a lookalike finder for audience buying, ranking users by "positive and negative relevancy"... Continue reading »
by Zach Rodgers // July 10th, 2012 //
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Mediabrands VP Brunick Discusses Agency Trading Desk Cadreon's Performance, Sees Momentum

Michael Brunick is VP, Strategic Partnerships, Mediabrands Worldwide, a media buying and planning unit of Interpublic Group. Brunick discussed recent momentum for Cadreon, Mediabrands' agency trading desk. AdExchanger.com: A recent article in AdWeek said that IPG’s trading desk, Cadreon, has "about 20" clients. Is this true? And how does this number compare to what you... Continue reading »
by AdExchanger // May 6th, 2011 //
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