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»china

Alex Deats, EVP, China, MiQ
How Global Brands Can Succeed With Programmatic In China

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alex Deats, EVP, China at MiQ. In today’s world, it’s almost impossible for global brands to craft an effective development strategy without China. The Chinese digital advertising market is undoubtedly… Continue reading »
by AdExchanger Guest Columnist // April 26th, 2022 //
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Humphrey Ho, US managing director, Hylink Digital
The Powerful Ramifications Of Removing Link Blockage In China

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Humphrey Ho, US managing director of Hylink Digital. Link blocking has long been a challenge for many advertisers in China when interacting with the nearly 1 billion internet users in… Continue reading »
by AdExchanger Guest Columnist // October 8th, 2021 //
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ByteDance Looking To Take On Amazon, Alibaba; Verizon Driving Subscribers To Streaming Platforms

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ecommerce Byte? TikTok parent company ByteDance is looking to take on Amazon and Alibaba with its own global ecommerce platform, Business Insider reports. The company hopes to expand its online shopping platform outside of China, which could launch as a stand-alone app or within… Continue reading »
by AdExchanger // October 5th, 2021 //
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Out of all the privacy laws around the world, China’s new regulation – PIPL – most closely resembles GDPR in terms of scope and basic definitions.
Your Guide To PIPL, China’s New Privacy Law

Multinational brands and ad tech companies doing business in China will have new hoops to jump through starting November 1. That’s when China’s newly passed privacy regulation, the Personal Information Protection Law (PIPL), goes into effect. The National People’s Congress, China’s top legislative body, voted to adopt the law on August 21. That doesn’t leave… Continue reading »
by Allison Schiff // September 1st, 2021 //
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P&G Tested China’s IDFA Workaround; Twitter Was In Talks To Acquire Clubhouse For $4B

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Raising CAID  Procter & Gamble took part in early tests by Chinese trade groups and tech companies to bypass Apple’s upcoming privacy changes, according to The Wall Street Journal. P&G experimented with the so-called CAID (China Advertising ID), which uses unique device attributes to… Continue reading »
by AdExchanger // April 9th, 2021 //
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Alex Bauer, head of product marketing, Branch
Going Behind The Scenes On CAID, The Chinese IDFA Workaround Causing Such A Headache For Apple

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alex Bauer, head of product marketing at Branch. Less than a month ago, on March 15, the Financial Times broke a remarkable story. A state-backed consortium known as the China… Continue reading »
by AdExchanger Guest Columnist // April 6th, 2021 //
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China Ad Giants Test Apple Privacy Workaround; Political Data Startup Acquired

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Breaking The Rules Some big tech companies in China are apparently taking that old adage “rules are meant to be broken” to heart. According to the Financial Times, ByteDance and Tencent are testing a tool to bypass Apple’s new privacy rules and continue tracking… Continue reading »
by AdExchanger // March 17th, 2021 //
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TikTok’s Sales To Oracle, Walmart On Hold; Super Bowl LV Was The Most Streamed Big Game Ever

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hold, Please The former Trump administration’s plan to force the sale of TikTok’s US operations to Oracle and Walmart has been put on ice – again. President Biden is reevaluating his predecessor’s efforts to address potential security risks from Chinese tech companies, The Wall… Continue reading »
by AdExchanger // February 11th, 2021 //
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Trump Wages War On Chinese Apps (And Democracy); Facebook Bans Political Ads In Georgia Again

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Trump’s Hatred Besides his war on the democratic process, President Trump is also going after apps with ties to China. According to the Wall Street Journal, the lame duck president – just a day before he incited a massive protest in which crowds stormed… Continue reading »
by AdExchanger // January 7th, 2021 //
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Unilever Refriends Facebook; TV Carriage Battles Are Heating Up

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Refriended Unilever will resume advertising on Facebook and Instagram in the United States after withdrawing last summer amid a wide scale brand protest over misinformation, The Wall Street Journal reports. The owner of Dove soap, Hellmann’s mayonnaise, and other CPG brands said Thursday that… Continue reading »
by AdExchanger // December 21st, 2020 //
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