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Social Distancing With Friends: InMobi Marketing Cloud CEO Abhay Singhal

In this new podcast series, AdExchanger editors break the cabin fever by talking with the top thought leaders and practitioners in digital and data-driven advertising – all while under social isolation. Abhay Singhal, CEO of InMobi Marketing Cloud and co-founder of InMobi Group, is making the best of San Francisco’s shelter in place order. What... Continue reading »
by Allison Schiff // March 27th, 2020 //
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Which COVID-19-Related Consumer Behavior Shifts Are Here To Stay?

How do all these changes affect marketers, and how should they adapt their messaging and media strategies to the COVID crisis? Click here to find out. Once the coronavirus-induced toilet paper panic buying dies down, consumers will probably chill on their TP sprees. But COVID-19 has the potential to create more permanent behavior changes in... Continue reading »
by Allison Schiff // March 18th, 2020 //
»
Emarketer: Ad Spend Slowdown In China May Signal What’s To Come Across The Globe

  Ad spend by major brands in China has dwindled significantly in the wake of the COVID-19 pandemic, and could be a sign of what’s to come across the rest of the world. EMarketer slashed its October China ad spend forecast by 6.2% on Tuesday, bringing annual media spend projections down from 10.5% growth to... Continue reading »
by Alison Weissbrot // March 18th, 2020 //
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Podcast: China

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. In this episode, we try to unpack the mystery of China: its tech giants, its attention economy and, yes, the role of the Communist Party. Our guide is Humphrey Ho, US Managing Director of China-based agency Hylink Digital.... Continue reading »
by Zach Rodgers // January 23rd, 2020 //
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When TikTok's China Parent Overrules US Teams; Netflix By The Numbers

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Culture Clash TikTok may be the hottest new social media app of 2019, but it’s not winning any “client of the year” awards. Agencies that have worked with TikTok as a client complain of unrealistic briefs and timelines, high turnover and abrupt project cancellations... Continue reading »
by AdExchanger // December 18th, 2019 //
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TikTok Distances From China; Data-Driven TV Ads Are Expensive

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. China Who? TikTok wants to distance itself from its Chinese ownership as it faces scrutiny from US lawmakers and regulators. Its senior-most executive, Alex Zhu, gave an interview to The New York Times, dismissing concerns that the social app could help China spy on... Continue reading »
by AdExchanger // November 19th, 2019 //
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CBS And Viacom Are Close To Sealing The Deal; Marin Sorrell's S4 Buys An Influencer Agency

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Come Together The CBS-Viacom merger is full speed ahead. Variety reports that there’s been significant headway in the negotiation process since last Friday, and the final details are being worked out. But there are still some serious wrinkles, the biggest being an agreement on... Continue reading »
by AdExchanger // August 13th, 2019 //
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Smaato’s Co-Founders Step Down, Arndt Groth Named CEO

Smaato has a new CEO. The mobile supply-side platform told employees Friday morning that Ragnar Kruse and Petra Vorsteher are exiting the company they co-founded 15 years ago. Arndt Groth, who joined Smaato as president in 2017, will succeed Kruse, who had served as CEO since Smaato’s inception. Kruse and Vorsteher are handing over the... Continue reading »
by Allison Schiff // June 21st, 2019 //
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How Dating App Company The Meet Group Gets Live-Streaming To Pay Off

In less than two years, The Meet Group managed to diversify its revenue from a near total dependence on programmatic advertising to a healthy mix of ads, in-app purchases and subscriptions. “I’d say 90% of our revenue was ad-driven before we started to shift,” said Geoff Cook, CEO of The Meet Group, which owns a... Continue reading »
by Allison Schiff // January 17th, 2019 //
»
Tencent: WeChat Is More Than A Product, It’s ‘An Ecosystem’

What do advertisers outside of China need to know about Tencent? For one, it’s got much more going on than just WeChat – the Tencent app with the most name recognition outside of China. Second, WeChat is more than just a social platform: It’s embedded into the fabric of Chinese life. “Global brands have heard about... Continue reading »
by Allison Schiff // December 7th, 2018 //
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