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»china

What Trump’s TikTok Ban Could Mean For Advertisers

The TikTok saga continues. The New York Times reports that Chinese-owned TikTok and WeChat will be removed from all United States app stores (all two of them) starting Sunday, Sept. 20, as per an executive order from the Trump administration issued Friday morning. Read the full executive order from the Commerce Department. The order will... Continue reading »
by Allison Schiff // September 18th, 2020 //
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NBCU’s Peacock Still Missing Key Carriage Deals; TikTok Parent Scrambles Under Pressure

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Fighting Up Streams NBCUniversal will likely launch the streaming subscription service Peacock next week without Roku or Amazon Fire TV distribution deals, CNBC reports. That’s a tough pill to swallow, considering the two platforms own about 70% of the connected TV market. NBCU’s disputes... Continue reading »
by AdExchanger // July 10th, 2020 //
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Pompeo Threatens TikTok Ban; Google Search Revenue Could Drop Further

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Clock’s Ticking TikTok is beefing up its army of lobbyists after Secretary of State Mike Pompeo threatened to ban the app along with other Chinese social media platforms on Monday. TikTok, which is growing like gangbusters in the United States, is bringing on five... Continue reading »
by AdExchanger // July 9th, 2020 //
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Social Distancing With Friends: InMobi Marketing Cloud CEO Abhay Singhal

In this new podcast series, AdExchanger editors break the cabin fever by talking with the top thought leaders and practitioners in digital and data-driven advertising – all while under social isolation. Abhay Singhal, CEO of InMobi Marketing Cloud and co-founder of InMobi Group, is making the best of San Francisco’s shelter in place order. What... Continue reading »
by Allison Schiff // March 27th, 2020 //
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Which COVID-19-Related Consumer Behavior Shifts Are Here To Stay?

How do all these changes affect marketers, and how should they adapt their messaging and media strategies to the COVID crisis? Click here to find out. Once the coronavirus-induced toilet paper panic buying dies down, consumers will probably chill on their TP sprees. But COVID-19 has the potential to create more permanent behavior changes in... Continue reading »
by Allison Schiff // March 18th, 2020 //
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Emarketer: Ad Spend Slowdown In China May Signal What’s To Come Across The Globe

  Ad spend by major brands in China has dwindled significantly in the wake of the COVID-19 pandemic, and could be a sign of what’s to come across the rest of the world. EMarketer slashed its October China ad spend forecast by 6.2% on Tuesday, bringing annual media spend projections down from 10.5% growth to... Continue reading »
by Alison Weissbrot // March 18th, 2020 //
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Podcast: China

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. In this episode, we try to unpack the mystery of China: its tech giants, its attention economy and, yes, the role of the Communist Party. Our guide is Humphrey Ho, US Managing Director of China-based agency Hylink Digital.... Continue reading »
by Zach Rodgers // January 23rd, 2020 //
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When TikTok's China Parent Overrules US Teams; Netflix By The Numbers

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Culture Clash TikTok may be the hottest new social media app of 2019, but it’s not winning any “client of the year” awards. Agencies that have worked with TikTok as a client complain of unrealistic briefs and timelines, high turnover and abrupt project cancellations... Continue reading »
by AdExchanger // December 18th, 2019 //
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TikTok Distances From China; Data-Driven TV Ads Are Expensive

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. China Who? TikTok wants to distance itself from its Chinese ownership as it faces scrutiny from US lawmakers and regulators. Its senior-most executive, Alex Zhu, gave an interview to The New York Times, dismissing concerns that the social app could help China spy on... Continue reading »
by AdExchanger // November 19th, 2019 //
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CBS And Viacom Are Close To Sealing The Deal; Marin Sorrell's S4 Buys An Influencer Agency

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Come Together The CBS-Viacom merger is full speed ahead. Variety reports that there’s been significant headway in the negotiation process since last Friday, and the final details are being worked out. But there are still some serious wrinkles, the biggest being an agreement on... Continue reading »
by AdExchanger // August 13th, 2019 //
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