Home Ad Exchange News Unilever Refriends Facebook; TV Carriage Battles Are Heating Up

Unilever Refriends Facebook; TV Carriage Battles Are Heating Up


Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.


Unilever will resume advertising on Facebook and Instagram in the United States after withdrawing last summer amid a wide scale brand protest over misinformation, The Wall Street Journal reports. The owner of Dove soap, Hellmann’s mayonnaise, and other CPG brands said Thursday that it felt Facebook has made enough progress for it to feel comfortable resuming advertising. Rewind six months: Civil-rights groups asked marketers to pull ad spending from Facebook during the month of July in a campaign they dubbed “Stop Hate for Profit,” citing the inadequate progress by the company in addressing hate speech and misinformation. More than 1,100 advertisers did so. Unilever did not formally sign on but withdrew its spending nonetheless, as did Coca-Cola (Coke returned in October). Unilever also went a step further by halting its US advertising on Facebook, Instagram and Twitter for the rest of the year, citing hate speech and divisive content.

TV Squabbles

A dispute between TV network Fuse Media and AT&T is emblematic of the beefs pay-TV providers and TV network owners have with each other a few times a year, Tim Peterson reports for Digiday. On Dec. 11, Fuse filed a complaint with the FCC against AT&T, which owns DirecTV, AT&T U-Verse and AT&T TV Now. Fuse alleges the telecom giant is discriminating against the TV network owner and favoring WarnerMedia’s own cable networks, like TBS and Cartoon Network, that Fuse claims feature programming and audiences similar to its own. But AT&T’s motivation may be less about propping up its TV networks and more about reducing affiliate costs. With the acceleration in cord cutting and rise in streaming, cable services are losing customers. Expect more of this kind of thing, with smaller TV networks forced to pivot to streaming-only properties to survive.  Read on.

TikTok Shock

TikTok appears to be back on the naughty list. US and UK lawmakers were shocked by a Business Insider story that the popular video sharing platform routes job applicants’ data to China without fully disclosing the practice. The company backtracked after it was approached by Business Insider, saying it would no longer send occasionally sensitive applicant information to the motherland. The confusion has given fire to China critics who accuse major Chinese tech firms of being Trojan horses for the Chinese Communist Party. Large brands are unlikely to be deterred, given the platform’s colossal youth audience. In one fresh example, Walmart hosted the social platform’s first-ever shoppable live-stream event Friday – a sign TikTok is wading deeper into the lucrative ecommerce pool. More on that. 

But Wait, There’s More!

You’re Hired!

Must Read

Comic: Ad-ception

The New York Times And Instacart Integrate For Shoppable Recipes

The New York Times and Instacart are partnering for shoppable recipe videos.

Experian Enters The Third-Party Data Onboarding Business

Experian entered the third-party data onboarder market on Tuesday with a new product based on its Tapad acquisition.

Albertsons Takes Its First Steps Into Non-Endemic Advertising, Retail Media’s Next Frontier

Albertsons is taking that first step into non-endemic advertising next week via a partnership with Rokt to serve ads to people who have already purchased groceries.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters

Marketecture Buys AdTechGod (No, Really)

Marketecture has acquired AdTechGod – an anonymous ad tech Twitter poster turned one-man content studio – and the AdTech Forum, an information resource hosted by AdTechGod and Jeremy Bloom.

Why The False Advertising Lawsuit Against Poppi Is Bad News For RMNs

This week’s dispatch explores the new trend of false advertising class-action suits in the food and CPG industry and how the evolution of online, data-driven retail media could exacerbate the problem.

Seedtag Acquires Beachfront For Deeper Roots In TV And Streaming

Contextual ad platform Seedtag acquires Beachfront, a supply-side platform that specializes in TV and video.