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»WarnerMedia

AT&T Looks To Offload Xandr; Comcast And ViacomCBS Talk Partnership

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Née AppNexus AT&T is reportedly in a rush to offload Xandr because the company is “losing tens of millions” of dollars per year, Axios reports. Xandr, formerly AppNexus, has been “grossly mismanaged” by AT&T, and InMobi is in talks to pick up the company... Continue reading »
by Tony Rifilato // July 21st, 2021 //
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Carolyn Everson Deactivates From Facebook; WarnerMedia Trials National Addressable TV

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Facebook Turns A Page Carolyn Everson, Facebook’s president of global marketing solutions, quit the company on Wednesday (The Verge’s Alex Heath had the scoop on Twitter). Facebook execs come and go, but Everson’s sudden departure is a notable change, since she’s been the most... Continue reading »
by AdExchanger // June 10th, 2021 //
»
A Chinese Competitor To Android And Apple Operating Systems; CTV’s Identity Challenge

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Harmonization Chinese tech companies are looking to create their own alternatives to Google’s Android and Apple’s iOS operating systems, which dominate the mobile market. On Wednesday, Huawei launched its own self-developed operating system – HarmonyOS – across a slew of devices, including smartphones. The... Continue reading »
by AdExchanger // June 3rd, 2021 //
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Glewed TV Adopts Xandr’s Monetize Ad Server To Streamline Sales Channels

Glewed TV is ramping up its connected TV (CTV) monetization efforts by adopting Xandr’s Monetize Ad Server. CTV programmers and distributors often work with multiple partners to monetize their video ad inventory. By adopting Xandr’s ad server, the ad-supported streaming service can connect to all of its demand sources in one place and have them... Continue reading »
by Tony Rifilato // June 1st, 2021 //
»
Google Nears Antitrust Settlement In France; Opera Ads Sees 130% Uptick In Revenue

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. French Connection Google is close to settling an antitrust case in France. The company stands accused of, wait for it, abusing its power in online advertising. The settlement will likely include a fine and require Google to make some operational changes, The Wall Street... Continue reading »
by AdExchanger // June 1st, 2021 //
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Amazon To Buy MGM Studios; Antitrust Pressure Looms

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Power Player Can Amazon get any bigger? Per CNBC, the planned acquisition of MGM Studios for $8.45 billion marks the company’s boldest move yet into the entertainment industry and is expected to turbocharge its streaming ambitions. The deal gives Amazon access to MGM’s huge... Continue reading »
by AdExchanger // May 27th, 2021 //
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Upfronts Predicted To Bounce Back; Google Faces Second Antitrust Suit In Germany

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Bouncing Back The virtual Upfronts have concluded; the celebrities have bounced; the guest DJs are spinning on Brooklyn rooftops. And the time has come for advertisers to commit. The broadcast industry wants to know whether flashy presentations by Disney, NBCUniversal, ViacomCBS, WarnerMedia and others... Continue reading »
by AdExchanger // May 26th, 2021 //
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Tim Cook Pushes Back Against Epic Games; Xandr’s Future Is Unclear

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tim Talks Move over Epic, it’s Tim’s turn. The Apple CEO had his say in federal court on Friday as part of a lawsuit Epic filed after its hugely popular game Fortnite was removed from the App Store last year for flouting Apple’s requirement... Continue reading »
by AdExchanger // May 24th, 2021 //
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Marketers Face A Radically New Supply Landscape In CTV

With the massive shift to streaming throughout the past year, connected TV (CTV) represents the next wave of growth in programmatic buying. In 2021, $9.5 billion of television advertising is going to be traded through programmatic auctions powered by DSPs and ad exchanges. The open internet, by contrast, will be a $56 billion category this... Continue reading »
by Tony Rifilato // May 21st, 2021 //
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The Big Story: WarnerMedia-Discovery Merger And CTV’s Complex Supply Chain

The upfronts kicked off this week with news of a megamerger between WarnerMedia and Discovery Communications. But Xandr isn’t coming along for the ride. AT&T’s ad tech acquisition remains with the telco. We can only speculate why, but one reason might be that AT&T is planning a second spinoff in light of the currently frothy... Continue reading »
by Sarah Sluis // May 20th, 2021 //
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