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»WarnerMedia

WarnerMedia's Joe Hogan On HBO Max, Shifting Ad Spend And Accelerating Through COVID-19

Joe Hogan and his wife flew to the far corner of northwest Florida in early March for a long weekend. They’ve been there ever since. “If we’re still working from home in a month or two, we’re going to suffer through the heat of the summer here, I’m sure,” said the EVP of sales and... Continue reading »
by Alison Weissbrot // May 28th, 2020 //
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CMO Stints Shorten; HBO Max Launches

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Short Stint The average tenure of CMOs in the United States dropped again in 2019, to 41 months from about 43 months in 2018. That’s the lowest number on record since 2009, according to a report from executive search firm Spencer Stuart. The... Continue reading »
by AdExchanger // May 28th, 2020 //
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xandr warnermedia
AT&T Folds Xandr Into WarnerMedia

AT&T said Thursday it will combine TV ad tech division Xandr with WarnerMedia. Xandr Chief Business Officer Kirk McDonald will continue to lead the group and report into WarnerMedia Chief Revenue Officer Gerhard Zeiler. Zeiler reports to John Stankey, AT&T’s new CEO. “Xandr and WarnerMedia have always worked hand-in-hand to benefit our incredible advertising partners,” McDonald said in a statement.... Continue reading »
by Alison Weissbrot // April 30th, 2020 //
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With Live Sports Canceled, AT&T Loses Nearly 900,000 Paid TV Subs In Q1

With no live sports on the schedule, AT&T lost nearly 900,000 paid subscribers across its premium TV business, which includes DirecTV, U-verse and AT&T TV. That’s nearly double the number of Q1 2019 paid subscriber losses, which were around 544,000. Total pay TV revenue was $10.5 billion, down 7.2%. Sports have long been considered paid... Continue reading »
by Allison Schiff // April 22nd, 2020 //
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Bob Iger Returns To Help Disney Through COVID; Quibi Hits 1.7M Downloads In Week One

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Bob’s Back Bob Iger is getting sucked back into Disney management after stepping down as CEO in February. Disney’s business is heavily reliant on people gathering – in theme parks, at movie studios, in theaters and on cruise ships. Disney is losing as much... Continue reading »
by AdExchanger // April 14th, 2020 //
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Brand Safe (At Any Cost?); New CEO For WarnerMedia (And Xandr?)

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pretty Good, Eh? File this one under, “Not an April Fools’ joke.” Postmedia, one of the largest Canadian news media conglomerates, is making all of its online content free this month, thanks to a partnership with Mary Brown’s, a fried chicken chain based in... Continue reading »
by AdExchanger // April 2nd, 2020 //
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Content Consumption During COVID-19; More On Brian Lesser’s Exit From AT&T

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Mobile Response People forced into quarantine, isolation or however you want to put it are boosting overall content consumption in the United States. Live television is still down year over year, from three hours and 44 minutes per day to three hours and 27... Continue reading »
by AdExchanger // March 17th, 2020 //
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Xandr CEO Brian Lesser Reportedly Resigns

Xandr CEO Brian Lesser has resigned, Reuters reported. Xandr did not respond to AdExchanger's request for comment. There'd been rumblings within the advertising community about Xandr not living up to expectations. AT&T's ad unit missed internal revenue projections and was off-pace to meet goals it set for later this year, multiple sources told AdExchanger. The... Continue reading »
by Sarah Sluis // March 11th, 2020 //
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Streamlined Data Tool Helps WarnerMedia Supercharge Branded Content  

WarnerMedia’s wide range of shows, personalities and topics means the company can create vastly different types of branded content. Data plays a key role in matchmaking between the advertiser’s target audience and the content and delivery those potential customers like best. The teams using Launchpad, WarnerMedia’s insights tool, start their sales pitch by showing how... Continue reading »
by Sarah Sluis // March 11th, 2020 //
»
Disney, AMC Networks And WarnerMedia To Sell Linear TV Through Xandr Invest

Might the TV buyer’s dream of purchasing inventory across networks using the same audience definition finally be coming true? AMC Networks, Disney and WarnerMedia said Wednesday their linear TV inventory will be available through Xandr Invest. Starting mid-April, buyers will be able to log into Xandr Invest, Xandr’s programmatic buying platform, to access linear TV... Continue reading »
by Alison Weissbrot // March 11th, 2020 //
»
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