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»WarnerMedia

UK Antitrust Probe Targets Chrome Privacy Sandbox; Comscore Nabs Strategic Investment

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Built On Sand? The UK’s Competition and Markets Authority (CMA) is launching an investigation into Google’s plan to phase out third-party cookies in Chrome, CNBC reports. The CMA says it’s received several complaints about how Google’s Privacy Sandbox proposals will impact competition. One of... Continue reading »

by AdExchanger // January 11th, 2021 //
»
Pro-GOP Facebook Ads In Georgia Race Contain Misinfo; Facebook Head Of Integrity Leathern Exits

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. New Year, Same Controversies Tell me if you’ve heard this one before: Political ads on Facebook contain misinformation. Well, it’s zero hour before the Jan. 5 Georgia runoff election for control of the Senate, and Republican ads on Facebook related to the race reportedly... Continue reading »

by AdExchanger // January 5th, 2021 //
»
The Year in TV: A Major Shift To Streaming

At the start of 2020, video streaming giant Roku’s upfront deck predicted consumer time spent viewing streaming TV would surpass traditional linear over a period of five years. Instead they did so in a year, fueled in large part by the COVID-19 pandemic. “It is a fundamental shift in viewership,” said Alison Levin, Roku’s VP... Continue reading »

by Anthony Rifilato // December 29th, 2020 //
»
Goldman Sachs Acquires White Ops; Roku To Pass 100M US Users In 2020

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. White Hot The Merchant Banking Division of Goldman Sachs is leading a deal to buy bot detection and anti-fraud company White Ops, Business Insider scoops. Goldman is being joined in the deal by VC firm ClearSky Security and investment firm NightDragon. The trio will... Continue reading »

by AdExchanger // December 22nd, 2020 //
»
Unilever Refriends Facebook; TV Carriage Battles Are Heating Up

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Refriended Unilever will resume advertising on Facebook and Instagram in the United States after withdrawing last summer amid a wide scale brand protest over misinformation, The Wall Street Journal reports. The owner of Dove soap, Hellmann’s mayonnaise, and other CPG brands said Thursday that... Continue reading »

by AdExchanger // December 21st, 2020 //
»
Amazon To Buy Wondery; IAB Offers New Podcast Measurement Guidelines

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Wondery To Behold Amazon is in talks to buy podcast production network Wondery, reports The Wall Street Journal, at a value of more than $300 million. According to WSJ sources, Wondery predicts its revenue will exceed $40 million in 2020, with 75% of... Continue reading »

by AdExchanger // December 3rd, 2020 //
»
WarnerMedia Cuts 1,000 Jobs; Execs Cut Their Martech Spending

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. WarningMedia After a second spate of layoffs at WarnerMedia on Tuesday, which hit between 5% to 7% of its 25,000 employees, CEO Jason Kilar addressed the company’s future during a town hall meeting. As per Business Insider, Kilar said that the “painful” cuts were... Continue reading »

by AdExchanger // November 13th, 2020 //
»
xandr
Fall From Grace: AT&T Explores Sale Of Ad Tech Unit Xandr

AT&T is reportedly exploring a sale of Xandr, the ad tech unit it launched in 2018 with lofty ambitions to transform the TV advertising industry with data and automation. The talks are still preliminary and a deal may not go through, per The Wall Street Journal, which broke the news. Xandr made a big splash... Continue reading »

by Alison Weissbrot // September 1st, 2020 //
»
In Election Run-Up, Xandr Launches Compliance Solution For Programmatic Political Ads

Political advertisers have shied away from programmatic because they require stringent fact-checking and creative approvals. But as streaming soars and people cut the cord, political advertisers want to take advantage of targeting as they shift budget to OTT – especially as the 2020 election approaches. Xandr has launched a curated workflow that allows political and... Continue reading »

by Alison Weissbrot // August 26th, 2020 //
»
Want To Use Carrier Data? 4 Things You Must Know To Maximize Performance

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Brian Chap, founder of Tech Recipes. Google, Facebook, Amazon and Apple may have some of the best data on the market, but they lack the ability to provide the most... Continue reading »

by AdExchanger // August 25th, 2020 //
»
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