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»WarnerMedia

AT&T Unveils HBO Max, To Launch May 2020, At Flashy ‘WarnerMedia Day’

AT&T rolled out the red carpet for investors Tuesday in true Hollywood fashion – with a flashy event at Warner Bros. Studio in Burbank, California, to unveil its HBO Max streaming service. In a presentation resembling the upfronts, AT&T revealed that HBO Max will launch in the United States in May 2020 with 10,000 hours... Continue reading »
by Alison Weissbrot // October 30th, 2019 //
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Facebook Makes Another Run At News; HBO Max Could Include Ads

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Picking Up The Tab Facebook has long demurred that it’s a technology platform and not a publisher. But Friday marked a milestone: Facebook is going to pay publishers for content and it’s hiring journalists to curate top stories for a dedicated news tab on... Continue reading »
by AdExchanger // October 28th, 2019 //
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CNN Tries Digital News Aggregator; The New Rules Of Sports Media

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Reclaiming The News CNN is launching a digital news aggregation service. The news company will pay other publishers to feature both subscription and ad-funded content on the still-unnamed service, called “NewsCo” internally, The Information reports. Like News Corp, which announced its Knewz aggregation platform... Continue reading »
by AdExchanger // October 24th, 2019 //
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3 Things Xandr Needs To Do As Pressure Mounts To Deliver

Despite Xandr’s positioning as the TV platform of the future during its Relevance Conference in Santa Barbara last week, agency buyers want to see more progress toward that goal. Certainly, Xandr has the right assets and strategy to create a programmatic marketplace for TV. Over the past year, Xandr launched a publisher network called Community,... Continue reading »
by Alison Weissbrot // September 24th, 2019 //
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NCC Media Rebrands To Ampersand, Launches Targeting Tech And Teams With OpenAP

NCC Media, the sales consortium owned by Comcast, Cox and Charter, rebranded as Ampersand Monday and released a bunch of new products, including a data-driven linear TV platform. Here’s what you need to know. Data-driven platform TV targets audiences across local and national buys The new platform is designed to collect and anonymize data across... Continue reading »
by Alison Weissbrot // September 23rd, 2019 //
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TV Broadcasters Are Hot On Addressable – But CCPA Might Hamper Their Plans

The California Consumer Privacy Act (CCPA) could disrupt audience-based TV advertising before it really has a chance to take off. The law, which goes into effect on Jan. 1, 2020 – less than 140 days from now – is chock full of language and requirements that TV broadcasters and their data partners need to pay attention to.... Continue reading »
by Allison Schiff // August 15th, 2019 //
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Some See Delays As Walmart Brings Ad Sales In-House; Xandr Taps Comscore

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Walmart False Start Brands are seeing delays with their Walmart ad buys as a result of the retailer’s transition from Triad Retail Media, which previously repped its inventory, to an in-house sales team. “We are migrating remaining accounts from Triad to Walmart Media Group... Continue reading »
by AdExchanger // August 15th, 2019 //
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Leadership Changes At WarnerMedia Are A Sign Of The Times For TV Networks

WarnerMedia’s announcement Wednesday that three of its top sales executives would leave as part of a reorg reflects changing times in the business of network TV. Donna Speciale, president of ad sales, Dan Riess, EVP of Turner Ignite, and Frank Sgrizzi, EVP of portfolio sales and client partnerships, are leaving WarnerMedia one year after its... Continue reading »
by Alison Weissbrot // July 12th, 2019 //
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Ad Sales Chief Donna Speciale Out At WarnerMedia

Updated 8:00 PM EST to reflect a statement from WarnerMedia CRO Gerhard Zeiler WarnerMedia’s president of ad sales, Donna Speciale, is leaving the company as part of a broader ad sales reorg. The Information first reported the development. Speciale, who has been president of Turner’s ad sales business for seven years, took on the role... Continue reading »
by Alison Weissbrot // July 10th, 2019 //
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Cannes 2019: As TV Broadcasters Make Their Pitch, Linear Is The Next Frontier

Two years ago, Disney’s presence at the Cannes Lions International Festival of Creativity focused on social inventory within the Disney Digital Network. This year, Disney has a lot more to pitch, with its refined data strategy, audiences available across all of its different properties, theme parks included, the acquisitions of Fox assets like National Geographic... Continue reading »
by Ryan Joe // June 19th, 2019 //
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