• PROGRAMMATIC I/O //
  • AdExchanger Awards //
  • Subscribe //
  • COVID-19 Special Coverage
AdExchanger Homepage
  • COVID-19 Special Coverage
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Comic Strip
  • Subscribe
  • Events
    • PROGRAMMATIC I/O NY 2019
    • Industry Preview 2020
    • PROGRAMMATIC I/O SF 2020
    • AdExchanger Awards
  • Podcasts
    • The Big Story
  • Careers
  • About Us
  • Contact Us
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
    • Subscribe
  • Events
    • Innovation Labs
    • AdExchanger Awards
    • PROGRAMMATIC I/O NY
    • Industry Preview
    • All Events
  • Podcast
    • Social Distancing With Friends
    • AdExchanger Talks
    • The Big Story
  • Careers
  • Search
Connect

»EU

CMOs Too Bullish About Pandemic Recovery; UK Wants Regulatory Body For Ad Platforms

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Rose-Tinted Glasses CMOs may be overly optimistic about the pandemic’s long-term impact. Seventy-three percent expect the negative effects to be short-lived and hold a positive outlook for performance in the next two years, according to a survey of 430 CMOs by Gartner. With this... Continue reading »
by AdExchanger // July 2nd, 2020 //
»
Facebook Has Faced Worse Blowback; Where Brands Are Spending Instead

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Facebook Unfriend How at-risk is Facebook, really, from the flurry of brands suspending ad campaigns? Facebook has weathered worse. Its market cap plummeted $43 billion in one day in 2018, after reports of the Cambridge Analytica data violations, but bounced back within two... Continue reading »
by AdExchanger // July 1st, 2020 //
»
Retail Sales Surged In May; Kimberly-Clark Appoints CMO

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. April Showers, May Flowers Retail sales surged in May, recovering 63% of their losses from March and April. While this is a sign of recovery, Reuters reports, the United States economy isn’t out of the hole, especially since many states have rising COVID-19 infections.... Continue reading »
by AdExchanger // June 17th, 2020 //
»
DOJ/FTC Vertical Merger Rules Called 'Too Permissive'; Can Europe Grow Its Own Tech?

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Do Not Merge A group of antitrust economists filed comments on the new DOJ/FTC draft guidelines for vertical mergers, calling the new draft “excessively permissive” for large companies. Historically, antitrust cases focus on horizontal acquisitions, when a company buys a direct competitor. But old... Continue reading »
by AdExchanger // February 20th, 2020 //
»
Amazon Faces EU Data Inquiry; Apple Will Fund Podcasts

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Ecom Advantage The EU’s top antitrust regulator, Margrethe Vestager, opened an investigation into whether Amazon unfairly collects or uses data to promote its own products at the expense of other retailers or manufacturers. “Ecommerce has boosted retail competition and brought more choice... Continue reading »
by AdExchanger // July 18th, 2019 //
»
How Nestlé Germany Stayed One Step Ahead Of GDPR

When the General Data Protection Regulation (GDPR) took effect in May, Nestlé Germany was ready. Germany’s data collection laws have been notoriously austere for decades, much to the chagrin of some digital players. National laws – such as the Federal Data Protection Act, the Criminal Code, the Civil Code, the Telecommunications Act and Telemedia Act... Continue reading »
by Rae Paoletta // September 19th, 2018 //
»
Brian Lesser's Challenge At AT&T; Jun Group Acquired

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Time Will Telco There’s plenty of pressure on Brian Lesser to build advertising into a pillar of AT&T’s business and marry the wireless company’s customer data to the new WarnerMedia content assets. "But probably more than anything, I feel this sense of responsibility to... Continue reading »
by AdExchanger // September 11th, 2018 //
»
The EU’s GDPR Is A Big Deal: Acxiom Execs Describe The Impact

Kelly Liyakasa contributed The European Union’s General Data Protection Regulation (GDPR) will become law in May 2018. Think it won’t affect you? Think again. “This kind of legislation impacts every company in the world,” said Acxiom CEO Scott Howe. “Very few companies aren’t collecting or utilizing information to improve their decision making.” But how the... Continue reading »
by Ryan Joe // June 9th, 2017 //
»
The EU Ramps Up Regulatory Action As Pubs And Advertisers Lose Ground

In the past two weeks, the European Union has further expanded the scope of its regulatory powers and revealed more zealous plans to influence competition between digital properties. In late August, the Body of European Regulators for Electronic Communications (BEREC) released net neutrality guidelines, which become law in 2018, that forbid practices like “fast lanes”... Continue reading »
by James Hercher // September 8th, 2016 //
»
The Hits Keep Coming, As EU Levels More Antitrust Charges Against Google

The European Union’s antitrust commission on Thursday added two formal charges to Google’s ever-growing pile of regulatory burdens. The first charge substantiates a previous objection claiming Google favors its own comparison shopping service in search results. “It means consumers may not see the most relevant results to their search queries,” wrote European Commissioner for Competition... Continue reading »
by James Hercher // July 14th, 2016 //
»
See more articles
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Google Reclaims The DSP Crown In Latest Advertiser Perceptions Report
  • Why Facebook Boycott Dollars Should Head To CTV
  • Facebook Considers Political Ad Ban; Amazon Tells Employees To Delete TikTok (And Then Says Never Mind)
  • Bayer Freezes Facebook Advertising In July
  • Media Owners Need A New And Powerful Narrative To Attract Ad Spend
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us
© 2020 Access Intelligence, LLC - All Rights Reserved