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»EU

Google’s Latest Salvo Against Antitrust Claims; TikTok Inks Deal With DoubleVerify, IAS

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Fine Whine Google began arguments in the appeal of its $5 billion antitrust fine from 2018, when European Commission regulator Margrethe Vestager successfully argued the company unfairly leveraged its market position to force its search app onto Android devices. Although, if Google loses the… Continue reading »

by AdExchanger // September 29th, 2021 //
»
Google Loses Its Spot On IAB Europe’s Board; YouTube Scores A Copyright Win In The EU

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Shunned IAB Europe just elected its new board of directors and guess who didn’t make the cut? Google. For the first time in years, Google will not have a representative on IAB Europe’s board. [You can check out the newly elected crop here.] It’s… Continue reading »

by AdExchanger // June 23rd, 2021 //
»
IAB Tech Lab Has a Court Date; Spotify Launches Its Rival To Clubhouse

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Court Date Dun, dun! Cue the “Law & Order” sound effect because the IAB Tech Lab is being taken to court in Germany by the Irish Council for Civil Liberties (ICCL) over what the advocacy group considers an ongoing breach of personal privacy by… Continue reading »

by AdExchanger // June 17th, 2021 //
»
MediaMath Seriously Seeks A Suitor; Facebook Suspends Trump Until At Least 2023

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Seriously Looking Although MediaMath has been avidly pursuing strategic options for a year, including a potential sale, it hasn’t worked out. But now the company has hired a team of bankers to get the ball rolling again while ad tech M&A and IPOs are… Continue reading »

by AdExchanger // June 7th, 2021 //
»
Upfronts Predicted To Bounce Back; Google Faces Second Antitrust Suit In Germany

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Bouncing Back The virtual Upfronts have concluded; the celebrities have bounced; the guest DJs are spinning on Brooklyn rooftops. And the time has come for advertisers to commit. The broadcast industry wants to know whether flashy presentations by Disney, NBCUniversal, ViacomCBS, WarnerMedia and others… Continue reading »

by AdExchanger // May 26th, 2021 //
»
FTC Probes Dark Patterns; Apple Accused Of Unfair App Store Practices in EU

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Dark Underbelly You know when the opt-in button is, like, way bigger than the opt-out button, or a checkbox is ticked by default? Those are dark patterns, and regulators are starting to take notice. The Federal Trade Commission held an all-day workshop last week… Continue reading »

by AdExchanger // May 3rd, 2021 //
»
Google Asks For Biden’s Help In Europe; Pandemic-Related Discrepancies In Nielsen Measurement

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Please, Mr. President Google is asking President Biden to take action as European regulators pursue more robust regulation of the industry. (Where did we leave our tiny violin?) According to CNBC, Karan Bhatia, Google’s VP of government affairs and policy, said in a blog… Continue reading »

by AdExchanger // April 12th, 2021 //
»
Google Will Not Run FLoC Origin Tests In Europe Due To GDPR Concerns (At Least For Now)

Google will not make FLoC-based cohorts available for testing in countries where GDPR and the ePrivacy Directive are in effect. In other words, no FLoCs in Europe. At least for now. During a meeting of the Improving Web Advertising Business Group (IWABG) at the World Wide Web Consortium on Tuesday, Michael Kleber, a Google engineer,… Continue reading »

by Allison Schiff // March 23rd, 2021 //
»
Apple Hit With IOS 14 Privacy Complaint In France; T-Mobile Loves Targeted Advertising

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Vive La Privacy Will the IDFA have its day in court? As developers scramble to prepare for Apple’s iOS 14 privacy changes, which could roll out any day now, a French lobbying group is taking a different tack. France Digitale, which represents startups in… Continue reading »

by AdExchanger // March 10th, 2021 //
»
Alessandro De Zanche headshot
Embracing Anonymity Is The Most Effective And Safest Path To Identity

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. Fixing your own strategy and business model when the industry is a whirlwind of moving parts takes time, courage, vision and above all the ability to… Continue reading »

by AdExchanger // February 3rd, 2021 //
»
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