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»pay tv

Roughly 6.6 million United States households will cut the cord this year, according to eMarketer’s latest forecast on pay TV trends,
Not A Good Year For Pay TV: More Than 6 Million US Households Will Cut The Cord In 2020

This ain’t no papercut. Roughly 6.6 million United States households will cut the cord this year, according to eMarketer’s latest forecast on pay TV trends, released Monday. That’s a 7.5% year-over-year decline, the biggest drop eMarketer has observed. And the picture doesn’t get much rosier for broadcast TV. By 2024, more than one-third of all... Continue reading »
by Allison Schiff // September 21st, 2020 //
»
Lack Of Content Dooms Fall TV; EBay Sells Classified Ads Biz For $9.2B

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Falling Out Of Favor Cord cutting was already rising before the pandemic, and a lack of new programming and live sports this fall will only accelerate that trend. This week, Netflix said it doesn’t believe production will resume in the United States before 2021,... Continue reading »
by AdExchanger // July 22nd, 2020 //
»
How TV Video Service Providers Can Overcome the Content Discovery Conundrum

This article is sponsored by TiVo. Pay-TV customers have never had more options. According to a study by Ampere Analysis, streaming content now includes more than 160,000 subscription video-on-demand (SVOD) titles. Nearly one quarter of TV viewers now subscribe to four or more SVOD services. Yet content discovery hasn’t changed much from its cable TV... Continue reading »
by AdExchanger Content Studio // June 4th, 2019 //
»
Behind Adobe’s Primetime Push

Most know Adobe for the company’s Creative and Marketing Cloud offerings, but it’s the company’s end-to-end, “TV Everywhere” platform Adobe Primetime that steals the show with broadcasters and cable operators like NBC Sports and Time Warner Cable. The year-old platform encompasses technology Adobe acquired when it bought video ads platform Auditude in 2011, as well... Continue reading »
by Kelly Liyakasa // April 18th, 2014 //
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