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»TBS

How WarnerMedia Is Pivoting Its Premier Promos From Experiential To Virtual

Missy Chambless and her team of marketers at WarnerMedia had big plans to promote tune-in for “Snowpiercer.” The new TNT show, which premiered in May, takes place entirely on a massive high-speed train in a dystopian future after the Earth is plunged into a second ice age. To bring “Snowpiercer” to life, they planned to... Continue reading »
by Allison Schiff // June 4th, 2020 //
»
TBS Applies A Programmer’s Touch To Platform Distribution

TBS and TNT try to be “brands that live outside of television,” said Karina Kogan, SVP of digital media and products for the two networks. Beyond its owned-and-operated networks, sites and apps, Facebook, YouTube and Snapchat are the networks’ workhorses for driving engagement with viewers – and acquiring new ones. “We start with who’s watching... Continue reading »
by Kelly Liyakasa // April 16th, 2018 //
»
How Turner Monetizes New Channels Amid Changing Viewer Habits

Amit Chaturvedi, EVP of revenue and operations and product management for Turner, will speak at AdExchanger’s Programmatic IO conference on April 10-11 at the Marriott Marquis in San Francisco. At Turner, Amit Chaturvedi’s job is to support ad sales and drive revenue. He’s the guy responsible for vetting vendor partners and building a stack to ensure the... Continue reading »
by Kelly Liyakasa // March 26th, 2018 //
»
TBS CMO: Art Helps Us Create Content, But Data Shows Us The Path To Consumption

TBS and TNT's new CMO, Michael Engleman, is on a mission to make the networks' brand marketing engine much more agile. Engleman, who helped rebrand the Sci Fi Channel as SyFy during his time at NBCUniversal, thinks broadcasters will be forced to adapt as new content producers and channels compete for consumer attention. For years,... Continue reading »
by Kelly Liyakasa // January 24th, 2018 //
»
How Data Is Disrupting TV Tune-In Marketing

In the past, large linear audiences weren’t always addressable, and TV tune-in marketing was more “spray-and-pray” than precise. But TV tune-in, that mainstay of traditional linear promotion, is getting a data-driven boost. As linear ratings decline and consumers trend toward time-shifted content and new distribution points like mobile and over-the-top, marketers have more data at... Continue reading »
by Kelly Liyakasa // July 6th, 2017 //
»
Turner: 'We’re Not TV. We’re Omnichannel.'

Unlike the NBC upfront, which touted TV’s edge over digital, Turner Broadcasting took a different approach at its upfront Wednesday by emphasizing the “omnichannel experience.” “We reach 125 million viewers now across linear, OTT and mobile devices every month,” said Kevin Reilly, president of TBS and TNT, and chief creative officer for Turner Entertainment. “We’re... Continue reading »
by Kelly Liyakasa // May 17th, 2017 //
»
Turner Broadcasting: We’re A Marketing Services Company, Not Just A TV Media Brand

Turner Broadcasting sees a future where data and creative coexist more fluidly for TV advertisers. The company’s ad boss made a bold prediction that by 2020 50% of its networks’ inventory would be sold on an audience basis, but noted high-touch sponsorships such as the NCAA Final Four basketball championship on TBS would always exist.... Continue reading »
by Kelly Liyakasa // February 18th, 2016 //
»
Turner Broadcasting On A Quest To Prove The Value Of TV Advertising

Broadcasters are exploring data as a way to prove the efficacy of their owned and operated inventory. Turner Broadcasting is the latest. The cable network – owner of CNN, TBS and Adult Swim, among others – recently partnered with marketing analytics platform MarketShare, through which it will offer a forecasting tool called Turner Incite during this... Continue reading »
by Kelly Liyakasa // February 2nd, 2015 //
»
 

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