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»Walmart

Walmart May Sell Vudu; G/O Media Editors Rebel Against Autoplay Video

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Scary Vudu Walmart is considering a sale of Vudu, its on-demand service, The Information reports. On the one hand, Vudu Is Walmart’s only OTT foothold. On the other hand, Vudu isn’t much of a foothold. The inventory and audience opportunities are limited – though... Continue reading »
by AdExchanger // October 31st, 2019 //
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Walmart-Owned Vudu Wants To Be The Streaming Platform For Families (Who Shop At Its Stores)

Watch a program on Vudu, and you’ll likely only see ads for products you can buy in a Walmart. That’s no accident. The Walmart-owned streaming platform uses the retailer’s purchasing data, which brands can use for targeting. They can also serve dynamic product ads, such as a Coke ad for one family and a Diet... Continue reading »
by Sarah Sluis // October 24th, 2019 //
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Agencies Reportedly Settle Over Rebates; Omnicom, Publicis To Split Disney Media Account

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Rebate Redux Media agencies are paying settlements to clients as a result of contract audits sparked by the ANA’s 2016 transparency report, AdAge reports. Nearly 100 audits have taken place, but it’s not clear which clients or agencies are involved or if any money... Continue reading »
by AdExchanger // October 15th, 2019 //
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Some See Delays As Walmart Brings Ad Sales In-House; Xandr Taps Comscore

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Walmart False Start Brands are seeing delays with their Walmart ad buys as a result of the retailer’s transition from Triad Retail Media, which previously repped its inventory, to an in-house sales team. “We are migrating remaining accounts from Triad to Walmart Media Group... Continue reading »
by AdExchanger // August 15th, 2019 //
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Nike Buys Analytics Firm Celect. Are Retailers The Next Mar Tech Acquirers?

Nike continues to build out its digital platforms. On Wednesday, the athletic apparel giant revealed it had purchased the analytics startup Celect for an undisclosed price. Read the release. Celect marks Nike’s second analytics acquisition, following its 2018 purchase of customer analytics startup Zodiac Metrics, which was folded into Nike’s data science group, now led... Continue reading »
by James Hercher // August 7th, 2019 //
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Walmart Mulls E-Commerce Pivot; In-Housers On In-Housing

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ecom And Go Walmart’s big move into ecommerce, starting three years ago with its $3.3 billion deal for Jet.com, has been an overall success. It’s online sales grew by 40% last year, and an online grocery pick-up service is one of the fastest-growing elements... Continue reading »
by AdExchanger // July 8th, 2019 //
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Dun & Bradstreet Acquires Lattice Engines; Walmart Shifts Ecommerce Strategy

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The B2B CDP? Dun & Bradstreet has agreed to acquire Lattice Engines, a B2B marketing startup. D&B says it made the deal to add a customer data platform (CDP), a trendy category of tech companies that collect and manage consumer data. Lattice started as... Continue reading »
by AdExchanger // June 14th, 2019 //
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Walmart’s Ad Tech In-Housing Continues With Deal For Polymorph Labs

Walmart Media Group (WMG), the retailer’s data-driven advertising business, took another step forward with it’s in-house advertising program on Thursday with the acquisition of Polymorph Labs, a San Francisco-based ad tech startup. Walmart did not disclose terms of the deal or how many employees it will add with Polymorph. Polymorph, formerly AdsNative, raised a total... Continue reading »
by James Hercher // April 11th, 2019 //
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Data Lessons From Walmart: What We Can All Learn From Retail

"Brand Aware” explores the data-driven digital ad ecosystem from the marketer's point of view. Today's column is written by Madelyn Mills, director of marketing platforms and analytics at Providence St. Joseph Health. Having worked in the healthcare industry for several years, it’s fair to say we’re facing turbulent times, with regulatory uncertainties, rising costs, declining... Continue reading »
by AdExchanger // April 1st, 2019 //
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Retailers Race To Own A Piece Of CTV’s Future

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Ryan Christiansen, co-founder and CEO at Ntooitive Digital. The ability to track and effectively target consumer actions has never been more essential to marketers seeking to unleash the power of cross-platform digital advertising. With... Continue reading »
by AdExchanger // December 1st, 2018 //
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