• PROGRAMMATIC IO NY 2021 //
  • Marketing Resource Directory //
  • Programmatic Power Players //
  • Membership
  • Log in
AdExchanger Homepage
  • Log in
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events & Awards
    • PROGRAMMATIC I/O NY
    • Power Players
    • AdExchanger Awards
    • Innovation Labs
    • All Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
    • Industry Preview
    • Social Distancing With Friends
  • About Us
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Events
    • PROGRAMMATIC I/O NY
    • AdExchanger Awards
    • Innovation Labs
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
    • Industry Preview
    • Social Distancing With Friends
  • Membership
    • Member Exclusives
    • Sign Up
  • Search
Connect

»Walmart

House Lawmakers Float Sweeping Antitrust Bills; Amazon On Track To Become Largest US Retailer

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Busting Big Tech Talk about a potential bombshell. A bipartisan group of House lawmakers proposed a raft of legislation on Friday to rein in Big Tech, including a bill that would make Amazon and other large companies effectively split into two companies or shed... Continue reading »
by AdExchanger // June 14th, 2021 //
»
Facebook Transatlantic Data Transfers In Peril; Upstarts Threaten The Holdcos

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. You Got Probed The Irish aren’t so lucky, at least not for Facebook, which could lose its ability to transfer data from the European Union to the US. On Friday, Ireland’s High Court issued a ruling that allows the country’s Data Protection Commission (DPC) ... Continue reading »
by AdExchanger // May 17th, 2021 //
»
2020: The ongoing pandemic is accelerating the growth of ecommerce. Amazon: Hold my beer.
Amazon A ‘Catalyst For Change’ In Retail Media

Amazon provided the spark for a surge in retail and commerce-based advertising. That surge has now reached fever pitch as other online retailers, including Walmart, CVS and Target, launch ad platforms in pursuit of incremental advertising revenue. It’s working. Already advertisers are spending $5 billion annually on non-Amazon retail media platforms, according to Forrester Research.... Continue reading »
by Tony Rifilato // April 23rd, 2021 //
»
Amazon-Selling Platform Jungle Scout Raises $110 Million To Expand Beyond Amazon

Amazon-selling platform Jungle Scout has clinched $110 million to expand. And it’s already applied those funds toward an acquisition: the ad tech startup Downstream Impact, which helps brands and entrepreneurs optimize their ecommerce businesses.  Terms of the deal were not disclosed, though Downstream’s 11 employees joined the Jungle Scout team on Tuesday. The funding will... Continue reading »
by Tony Rifilato // March 4th, 2021 //
»
Cardlytics Acquires Dosh for $275 Million; Walmart Is On The Hunt For A New Media Agency

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Put It On My Card Cardlytics is planning to acquire cash-back platform Dosh for $275 million. The deal, a mixture of cash and stock, was announced on Monday, which is also when Cardlytics released its Q4 earnings results. Cardlytics IPOed back in 2018, well... Continue reading »
by AdExchanger // March 2nd, 2021 //
»
Microsoft Backs Australia's Digital Media Law; Maryland Is This Close To Taxing Online Ad Revenue

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pay Up Microsoft is advocating that the US follow Australia’s lead and copy a proposal that would require tech companies to pay newspapers for using their content. It’s also suggested, unsurprisingly, that its very own Bing search engine could be a viable alternative to... Continue reading »
by AdExchanger // February 16th, 2021 //
»
TikTok's Sales To Oracle, Walmart On Hold; Super Bowl LV Was The Most Streamed Big Game Ever

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hold, Please The former Trump administration’s plan to force the sale of TikTok’s US operations to Oracle and Walmart has been put on ice – again. President Biden is reevaluating his predecessor’s efforts to address potential security risks from Chinese tech companies, The Wall... Continue reading »
by AdExchanger // February 11th, 2021 //
»
Klobuchar Unveils Antitrust Reform Bill; Walmart Buys Ad Tech From PaperG

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Antitrust Dust Senator Amy Klobuchar introduced a sweeping new antitrust bill on Thursday that could spell trouble for Big Tech. CNBC reports that the proposed "Competition and Antitrust Law Enforcement Reform Act" would make sweeping changes to antitrust law, granting enforcement agencies more power... Continue reading »
by AdExchanger // February 5th, 2021 //
»
Walmart DSP Trade Desk
Walmart Taps Trade Desk As Retail Media Heats Up

Walmart is building infrastructure to support its fast-growing retail media business. After more than a year of testing, it settled on a custom-built version of the Trade Desk DSP. AdExchanger first reported last January that Walmart was testing two rival DSPs, the Trade Desk and Xandr. Walmart’s DSP is a separate, walled-off version of the... Continue reading »
by Sarah Sluis // January 28th, 2021 //
»
Shopping For Retail Media? Browse The Lessons Learned From Search Marketing First

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bryan Wiener, CEO at Profitero. Hardly a material line item a year ago, retail media is the new black – capturing the attention of brand marketers, and getting them to open... Continue reading »
by AdExchanger // January 19th, 2021 //
»
See more articles
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Taboola Targets Ecommerce And Affiliate With $800M Deal For Connexity
  • NBCUniversal Dusts Off Ad-ID Creative Identifier To Reduce Ad Repetition
  • 3 Ways Marketers Can Future-Proof Their Media Strategies In The Cookieless Landscape
  • The Big Story: Antitrust And Acquisitions
  • Comcast Weaving In Olympics Footage; Startups Are Attracting Athletes
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us //
  • Diversity Inclusion & Equity
© 2021 Access Intelligence, LLC - All Rights Reserved