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»Walmart

Shopping For Retail Media? Browse The Lessons Learned From Search Marketing First

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bryan Wiener, CEO at Profitero. Hardly a material line item a year ago, retail media is the new black – capturing the attention of brand marketers, and getting them to open... Continue reading »
by AdExchanger // January 19th, 2021 //
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Trump Wages War On Chinese Apps (And Democracy); Facebook Bans Political Ads In Georgia Again

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Trump’s Hatred Besides his war on the democratic process, President Trump is also going after apps with ties to China. According to the Wall Street Journal, the lame duck president – just a day before he incited a massive protest in which crowds stormed... Continue reading »
by AdExchanger // January 7th, 2021 //
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WarnerMedia Release 'WW84' Streaming Figs; DTCs Partner With Walmart

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Streaming Wonder Like the summer, the holiday season has become a time for Hollywood blockbuster releases. Except this year, it’s due to the fact that … you know … films originally allotted for theatrical distribution are also being streamed. The two biggest examples... Continue reading »
by AdExchanger // January 4th, 2021 //
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Unilever Refriends Facebook; TV Carriage Battles Are Heating Up

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Refriended Unilever will resume advertising on Facebook and Instagram in the United States after withdrawing last summer amid a wide scale brand protest over misinformation, The Wall Street Journal reports. The owner of Dove soap, Hellmann’s mayonnaise, and other CPG brands said Thursday that... Continue reading »
by AdExchanger // December 21st, 2020 //
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The Rise Of The Retail Media Sellers: Data-Rich, Inventory-Light, But Here To Stay

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ramsey McGrory, CCO at Mediaocean. Closed ecosystems such as Facebook, Amazon and Google are likely the prevailing structure for media in the next decade, due to privacy-centric regulatory and policy shifts.... Continue reading »
by AdExchanger // December 15th, 2020 //
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Kepler Group Buys Infectious Media; Walgreens Is Latest Retailer To Launch An Ad Platform

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Programmatic Merger Kepler Group has acquired UK-based Infectious Media for an undisclosed sum. Read the release. The combined global programmatic agency company has 400 professionals across London, Singapore, New York, Philadelphia, Chicago, San Francisco and Costa Rica. The firms’ combined client roster includes Hasbro,... Continue reading »
by AdExchanger // December 4th, 2020 //
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Walmart Sells Retail Footprint In Japan; Zeotap Snags $18.5 Million

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Betting On Ecom Sayonara, retail. Walmart is selling the Tokyo-based chain Seiyu after previously unloading its operations in the United Kingdom and Argentina. As The Wall Street Journal reports, the retail giant threw in the proverbial towel after 18 years in Japan, selling most... Continue reading »
by AdExchanger // November 17th, 2020 //
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Facebook's Push Into Game Streaming Will Help Sell Ads; Walmart Embraces Experiential

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Facebook’s Game Plan Facebook’s new video game streaming service, launched this week, is part of a big push to sell more ads. Facebook selling more ads? Who woulda thunk it. The service, which allows games to be played from the cloud and streamed directly to a... Continue reading »
by AdExchanger // October 28th, 2020 //
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Brands Must Devise Different Strategies For Amazon, Social Media And The Open Web

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Seraj Bharwani, Chief Strategy Officer at AcuityAds. Since the advent of One-Click checkout, advertisers have realized that awareness, consideration and purchase can all happen in seconds for consumable products. Thus, the... Continue reading »
by AdExchanger // September 15th, 2020 //
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Why Walmart Wants TikTok; Why Ad Buyers Don't Want Facebook Watch

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Prime Real Estate So what the heck does Walmart want with TikTok? The retailer, which has shifted toward ecommerce under CEO Doug McMillon, sees an opportunity to use the app as a virtual storefront while supercharging its burgeoning media business, The Wall Street Journal... Continue reading »
by AdExchanger // September 1st, 2020 //
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