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»programmatic video

Tremor Acquires Unruly From News Corp, Further Bridging Buy And Sell Sides

Video ad tech company Tremor said Monday it will acquire the outstream video advertising platform Unruly from News Corp. In exchange, News Corp gets a 6.9% equity stake in Tremor, which is listed on the London Stock Exchange, giving News Corp about $20 million worth of Tremor stock, based on the video advertising company’s $275... Continue reading »
by James Hercher // January 6th, 2020 //
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Amazon To Drop Dataxu From Fire TV DSP Service

Amazon Publisher Services (APS) will remove dataxu from its Fire TV third-party DSP service, according to sources with knowledge of the change. APS opened its Fire TV inventory to third-party DSPs for the first time five months ago with integrations with The Trade Desk and dataxu. Less than two months after dataxu was acquired by... Continue reading »
by James Hercher // December 13th, 2019 //
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Programmatic May Have Contributed To More Layoffs At Verve

Story updated to include comments and clarifications from Verve. Verve’s embrace of programmatic video last year may not be panning out. This week, less than one year after acquiring in-app video company Receptiv, Verve experienced its second round of layoffs in just three months, letting 30 staffers go this week, Adweek reported. Sources tell AdExchanger... Continue reading »
by Allison Schiff // April 5th, 2019 //
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RhythmOne To Acquire YuMe For $185 Million To Ramp Up Cross-Screen Video

Another video DSP is off the market. After Sky News reported in August that London-based ad tech company RhythmOne had expressed interest in acquiring video ad platform YuMe, the company pulled the trigger on Tuesday. The deal – a combination of both cash and stock – is worth $185 million. Upon the sale's expected closure... Continue reading »
by Kelly Liyakasa // September 5th, 2017 //
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May The Best Price Win: RTL Group Brings Direct-Sold And Programmatic Video Into Competition

European broadcaster RTL Group is creating a unified auction where direct video deals must bid to compete with programmatic video buys. And to do so, it’s changing how it incentivizes the sales team to focus less on the size of the deals and more on the true value of the inventory. Because RTL Group puts... Continue reading »
by Sarah Sluis // May 9th, 2017 //
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Video Ad Server Extreme Reach Brings On Oracle Sales Leader As CRO

Extreme Reach, whose video software helps brands (Coca-Cola, GM, Ford) and agencies manage creative rights as well as TV and video ad delivery, has hired former Oracle sales VP Bill Bagshaw as CRO. Extreme Reach’s former head of client services and sales, Patrick Hanavan, will become chief client officer. Bagshaw’s responsibility will be to get... Continue reading »
by Kelly Liyakasa // January 18th, 2017 //
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Tremor Video Revenue Down Slightly In Q3, But Programmatic Spend Strong

Tremor Video’s Q3 revenue was down 1% YoY in Q3 to $41.3 million, a slight improvement over last quarter, when the company’s revenue tumbled 12% YoY. The company is break even in terms of cash flow. When asked about the revenue decreases last quarter, CEO Bill Day told AdExchanger: “We’ve said this since we went... Continue reading »
by Kelly Liyakasa // November 3rd, 2016 //
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Google’s Programmatic Video Biz Is Growing Like A Weed

Google's programmatic video revenues are growing fast, thanks in part to its decision to turn on exchange-based monetization of YouTube's TrueView ad formats. Just how fast they’re growing can be seen in figures obtained by AdExchanger as well as in data released by Google directly. Google claims programmatic buying on YouTube via its demand-side platform,... Continue reading »
by Kelly Liyakasa // July 14th, 2016 //
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Young Hollywood Focuses On Video Ad Quality As It Ramps Up PMP Deals

Custom content was all the rage even as early as 2007, when entrepreneur and actor RJ Williams founded celebrity and lifestyle site Young Hollywood. The millennial-focused publisher claims it averages 150 million monthly video views across desktop, mobile, OTT and social today. Young Hollywood evolved from content partnerships with portals like AOL, Yahoo and YouTube,... Continue reading »
by Kelly Liyakasa // June 3rd, 2016 //
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Meredith Local Centralizes Programmatic Video Sales

Meredith Local Media Group, the division of Meredith Corp. that oversees 17 local broadcast TV stations and 13 local news sites, is making programmatic more of an imperative in its nationwide operations. Within the last year, Meredith Local centralized programmatic in-house, said Caley Lewis, director of programmatic partnerships for Meredith Local, using SpotX’s ad server... Continue reading »
by Kelly Liyakasa // May 18th, 2016 //
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