• PROGRAMMATIC I/O //
  • AdExchanger Awards //
  • Industry Preview //
  • About Us //
  • Contact Us

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
  • Resources
    • Resources
    • Newsletters
  • Events
    • PROGRAMMATIC I/O NY 2019
    • Industry Preview 2020
    • PROGRAMMATIC I/O SF 2020
    • AdExchanger Awards
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
  • Careers
  • Search
Connect

»programmatic video

Programmatic May Have Contributed To More Layoffs At Verve

Story updated to include comments and clarifications from Verve. Verve’s embrace of programmatic video last year may not be panning out. This week, less than one year after acquiring in-app video company Receptiv, Verve experienced its second round of layoffs in just three months, letting 30 staffers go this week, Adweek reported. Sources tell AdExchanger... Continue reading »
by Allison Schiff // April 5th, 2019 //
»
RhythmOne To Acquire YuMe For $185 Million To Ramp Up Cross-Screen Video

Another video DSP is off the market. After Sky News reported in August that London-based ad tech company RhythmOne had expressed interest in acquiring video ad platform YuMe, the company pulled the trigger on Tuesday. The deal – a combination of both cash and stock – is worth $185 million. Upon the sale's expected closure... Continue reading »
by Kelly Liyakasa // September 5th, 2017 //
»
May The Best Price Win: RTL Group Brings Direct-Sold And Programmatic Video Into Competition

European broadcaster RTL Group is creating a unified auction where direct video deals must bid to compete with programmatic video buys. And to do so, it’s changing how it incentivizes the sales team to focus less on the size of the deals and more on the true value of the inventory. Because RTL Group puts... Continue reading »
by Sarah Sluis // May 9th, 2017 //
»
Video Ad Server Extreme Reach Brings On Oracle Sales Leader As CRO

Extreme Reach, whose video software helps brands (Coca-Cola, GM, Ford) and agencies manage creative rights as well as TV and video ad delivery, has hired former Oracle sales VP Bill Bagshaw as CRO. Extreme Reach’s former head of client services and sales, Patrick Hanavan, will become chief client officer. Bagshaw’s responsibility will be to get... Continue reading »
by Kelly Liyakasa // January 18th, 2017 //
»
Tremor Video Revenue Down Slightly In Q3, But Programmatic Spend Strong

Tremor Video’s Q3 revenue was down 1% YoY in Q3 to $41.3 million, a slight improvement over last quarter, when the company’s revenue tumbled 12% YoY. The company is break even in terms of cash flow. When asked about the revenue decreases last quarter, CEO Bill Day told AdExchanger: “We’ve said this since we went... Continue reading »
by Kelly Liyakasa // November 3rd, 2016 //
»
Google’s Programmatic Video Biz Is Growing Like A Weed

Google's programmatic video revenues are growing fast, thanks in part to its decision to turn on exchange-based monetization of YouTube's TrueView ad formats. Just how fast they’re growing can be seen in figures obtained by AdExchanger as well as in data released by Google directly. Google claims programmatic buying on YouTube via its demand-side platform,... Continue reading »
by Kelly Liyakasa // July 14th, 2016 //
»
Young Hollywood Focuses On Video Ad Quality As It Ramps Up PMP Deals

Custom content was all the rage even as early as 2007, when entrepreneur and actor RJ Williams founded celebrity and lifestyle site Young Hollywood. The millennial-focused publisher claims it averages 150 million monthly video views across desktop, mobile, OTT and social today. Young Hollywood evolved from content partnerships with portals like AOL, Yahoo and YouTube,... Continue reading »
by Kelly Liyakasa // June 3rd, 2016 //
»
Meredith Local Centralizes Programmatic Video Sales

Meredith Local Media Group, the division of Meredith Corp. that oversees 17 local broadcast TV stations and 13 local news sites, is making programmatic more of an imperative in its nationwide operations. Within the last year, Meredith Local centralized programmatic in-house, said Caley Lewis, director of programmatic partnerships for Meredith Local, using SpotX’s ad server... Continue reading »
by Kelly Liyakasa // May 18th, 2016 //
»
SunPower Lights Up Programmatic Video To Find (Qualified) Solar Panel Prospects

The solar energy industry doesn’t spring to mind as an early adopter of programmatic video – and for good reason. A basic residential solar panel system can cost anywhere between $25,000-$35,000, according to a Solar Power Authority estimate, and it takes years before the energy savings add up. So it’s safe to say solar panel... Continue reading »
by Kelly Liyakasa // March 18th, 2016 //
»
Programmatic, Cross-Screen TV Propel Revenue Growth For (Some) Video DSPs

Public video platforms Tremor Video, TubeMogul and YuMe released Q4 and FY 2015 results over the last week, citing rapid uptick in their respective programmatic (with the exception of YuMe) and cross-screen video businesses. Tremor Video Tremor on Thursday reported revenue of $51.8 million in Q4, which beat its guidance by about $6 million and... Continue reading »
by Kelly Liyakasa // March 4th, 2016 //
»
See more articles

Get AdExchanger Newsletters
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Disney Plus Finally Strikes A Deal With Amazon Fire; Advertisers Are Buying More Ad Tech
  • CCPA Compliance Tips: Map Your Data, Do Your Due Diligence And Try To Stay ‘Below The Radar’
  • How Publishers Can Fight The Identity Crisis
  • A Simple Question No One In Ad Tech Will Answer
  • How This Season’s Late Thanksgiving Impacts Retail Advertising
Ajax spinner
  • Privacy Policy //
  • Contact Us
© 2019 Access Intelligence, LLC - All Rights Reserved