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»programmatic video

SunPower Lights Up Programmatic Video To Find (Qualified) Solar Panel Prospects

The solar energy industry doesn’t spring to mind as an early adopter of programmatic video – and for good reason. A basic residential solar panel system can cost anywhere between $25,000-$35,000, according to a Solar Power Authority estimate, and it takes years before the energy savings add up. So it’s safe to say solar panel... Continue reading »
by Kelly Liyakasa // March 18th, 2016 //
»
Programmatic, Cross-Screen TV Propel Revenue Growth For (Some) Video DSPs

Public video platforms Tremor Video, TubeMogul and YuMe released Q4 and FY 2015 results over the last week, citing rapid uptick in their respective programmatic (with the exception of YuMe) and cross-screen video businesses. Tremor Video Tremor on Thursday reported revenue of $51.8 million in Q4, which beat its guidance by about $6 million and... Continue reading »
by Kelly Liyakasa // March 4th, 2016 //
»
SourceKnowledge Raises $1.5M To Blend Brand And Performance Metrics In Video

Canadian video ad platform SourceKnowledge has closed $1.5 million in mezzanine financing from BDC Capital that it will use for product development and building out its West Coast operations. The Montreal-based company, which was founded in 2009, is profitable and was largely bootstrapped until now, so it wished to remain modest by taking a mezzanine... Continue reading »
by Kelly Liyakasa // March 1st, 2016 //
»
Yahoo Responds To Video Ad Fraud Allegations

Yahoo doesn’t have a fraudulent traffic problem, a company leader said Friday. Tod Sacerdoti, VP of display and video ad products and the founder of Yahoo’s video ad exchange BrightRoll, was responding to a CNBC report late last week, which claimed widespread fraud in Yahoo’s ads business and sales “ineptitude” as responsible for the downfall of... Continue reading »
by Kelly Liyakasa // January 11th, 2016 //
»
Warner Brothers Tests The Waters With Programmatic Video

Warner Brothers is moving deeper into programmatic video, using Tremor Video’s supply-side platform exclusively to set brand controls around certain properties and to help monetize more mobile video inventory. The move to adopt an SSP, which it first began testing in Q2 of last year, is in lockstep with Warner Brothers CEO Kevin Tsujihara’s prediction... Continue reading »
by Kelly Liyakasa // January 7th, 2016 //
»
News Corp Bets On Digital Video With Acquisition Of Unruly

In a move that illustrates the fast-growing importance of programmatic video, News Corp. will acquire UK-based Unruly for $90 million, the companies revealed Wednesday. News Corp. will pay as much as $86 million more for Unruly’s social video advertising platform, contingent on meeting certain performance goals. The deal gives News Corp. access to Unruly’s data... Continue reading »
by Liz Rowley // September 16th, 2015 //
»
Jun Group Aligns Mobile Video Ads With Premium Publisher Content

When Jun Group was founded in 2005, its bread and butter was serving desktop video ads and ads in social and mobile games, rewarding players with virtual currency when they opted in. But the video ad platform has its sights on bigger things today: mobile brand advertising dollars. And it’s using a $28 million investment... Continue reading »
by Kelly Liyakasa // August 18th, 2015 //
»
TubeMogul Q2: Mobile, Display And TV Grab 20% Of Global Spend

Video demand-side platform TubeMogul reported that more than 20% of global spend running through its platform in the second quarter came from mobile, programmatic TV and display ad formats. Mobile ad spend drove 10-15% of spend, programmatic TV constituted between 5-10% and less than 5% came from display. "We think this is significant, given our... Continue reading »
by Kelly Liyakasa // August 10th, 2015 //
»
Tremor Pushes Into APAC, Acquires Australian Video Platform TVN

Story has been updated with Q2 results. Tremor Video announced Thursday it has acquired Australian video supply-side platform TVN. Terms of the deal were not disclosed, though all 14 TVN employees will join the parent company. Tremor CEO Bill Day told AdExchanger his company will increasingly focus on international opportunities this year, and that APAC... Continue reading »
by Kelly Liyakasa // August 6th, 2015 //
»
MyWebGrocer Links Digital Video Ads To In-Store Sales For CPGs

Consumer packaged goods companies, historically big TV spenders, are moving money to digital video. MyWebGrocer, an ecommerce platform and ad network for grocers and CPGs, is witnessing this shift. The company, which manages $40 million in digital media spend and which helps CPG advertisers target ads based on its retail partners’ first-party data, has built... Continue reading »
by Kelly Liyakasa // July 27th, 2015 //
»
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