Never Trust A Sponsored Result; Brokering A Peace
The DOJ targets another Google Search ad scam; ICE relies on “advertising intelligence” and support from Palantir to ramp up deportations; and TikTok now lets you book vacations in its app.
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OPINION: Data-Driven ThinkingSaying The Quiet Part Out Loud: AI Isn’t Neutral, So Let’s Stop Pretending
The play “Data” sparks conversations about AI, surveillance, data tracking and predictive modeling. The ad tech world should be paying attention.
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Don’t Give Me Your SaaS; The Vestager Viewpoint
It’s been tough going for enterprise SaaS companies since 2021. Plus, the EU’s top antitrust watchdog is pulling back from the regulatory beat.
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Fintech’s On-Ramp To Retail Media; Does YouTube Count As CTV, Digital Or Both?
In today’s newsletter: The marketing data ecosystem is key for fin tech; media buyers acknowledge YouTube as part of their TV strategies; and Threads will launch ads later this year.