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»Reels

A storm is coming.
Meta’s Revenue Dropped For The First Time Ever In Q2, As It Faces TikTok, Signal Loss And Weak Ad Demand

If revenue falls in the metaverse, does it make a sound? For the first time in Meta’s history, it reported a year-over-year decline in total revenue, down 1% in the second quarter, to $28.8 billion – missing analyst estimates of $28.94 billion. Ad revenue was down YoY from $28.58 billion to $28.152 billion. The total… Continue reading »
by Allison Schiff // July 28th, 2022 //
»
Meta made its NewFronts debut in New York City on Tuesday with the expected fanfare of an evening designed to woo advertisers.
Missives From Meta’s First NewFronts, Where Signal Loss Wasn’t On The Agenda But Lurked In The Background

Meta made its NewFronts debut in New York City on Tuesday with the expected fanfare of an evening designed to woo advertisers. (The event took place on the top floor of the Fotografiska Museum on Park Avenue South, which happens to be located in the same building that Anna Delvey, the con artist immortalized in… Continue reading »
by Allison Schiff // May 4th, 2022 //
»
Facebook’s Stock Nosedives On Gloomy Guidance (But Look Over Here, We’ve Got Reels!)

Facebook is pivoting to video – short-form, this time. Woot. All aboard, I guess. But as Mark Zuckerberg extolled the virtues of Facebook’s TikTok clone, Reels, on the company’s earnings call Wednesday afternoon (apparently it’s the fastest-growing content format in terms of engagement on Instagram), Meta’s share price was experiencing an alarming and precipitous slide.… Continue reading »
by Allison Schiff // February 3rd, 2022 //
»
Addressable TV’s Supergroup; EU To Probe Google’s Ad Tech Business

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Addressable Supergroup Some marketers are pushing their TV partners to operate more as the large digital companies that allow them to target ads to specific audiences. To address that need, the TV distributors Comcast, Charter Communications, Altice, Dish Media and Vizio are among eight… Continue reading »
by AdExchanger // June 21st, 2021 //
»
Google To Pay For News; Facebook To Block Australia From Sharing News

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. News Deals Google may have threatened to leave Australia if the government forced tech platforms to pay for news, but the search giant is suddenly showering money on its most demanding critics. The New York Times reports that Google – the dominant search engine… Continue reading »
by AdExchanger // February 18th, 2021 //
»
Epsilon Drives Revenue For Publicis; Microsoft Wants To Replace Google In Australia

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. So Modest Publicis beat market expectations for organic growth in the last quarter of 2020 thanks in large part to its data company Epsilon, which helped the holdco generate modest growth in the US, Reuters reports. Publicis, which bought Epsilon in 2019 for a… Continue reading »
by AdExchanger // February 4th, 2021 //
»
Most Marketers Will Increase Spend In 2021; YouTube Readies Its TikTok Rival

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Investment Boost After hitting the pause button in 2020 in the midst of the pandemic, marketers appear ready to increase their investments in 2021 – as long as a vaccine rollout goes well. A CMO Council survey of 200 global marketers reveals that 65%… Continue reading »
by AdExchanger // January 29th, 2021 //
»
Google And IAB In The Crosshairs Over RTB (Again); Insta Intros Shopping In Reels

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Avengers Assemble (Please!) Google and the IAB are once again under the EU’s gimlet eye. A group of human rights orgs sent coordinated privacy complaints to regulators on Thursday in six European countries. At issue is whether the practice of real-time bidding is a… Continue reading »
by AdExchanger // December 11th, 2020 //
»
Industry Group Calls Privacy Sandbox Anticompetitive; Snapchat Launches TikTok Competitor

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Line In The Sand An alliance of digital marketing companies filed a complaint with the UK’s competition authority on Monday calling for the regulator to block Google from implementing the technologies within the Chrome Privacy Sandbox. The sandbox houses Google’s proposals for third-party… Continue reading »
by AdExchanger // November 24th, 2020 //
»
Instagram Launches Reels To Rival TikTok; Biden Plans $280M Fall Ad Buy

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Reel Good Try Instagram launched its TikTok competitor, Reels, on Wednesday in 50 markets. It’s yet another example of parent company Facebook’s typical “if you can’t buy it, copy it” strategy. The creator-focused tool, which lives within Instagram’s Explore tab, is designed to… Continue reading »
by AdExchanger // August 6th, 2020 //
»
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