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»Amazon Prime Video

Nielsen Adds Amazon Prime Viewing Numbers (With A Catch); Verizon Explores HuffPost Sale

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Stream Team Nielsen now offers Amazon Prime Video audience measurement in its Subscription Video On Demand (SVOD) Content Ratings. Nielsen launched SVOD ratings about two years ago with broadcast customers that wanted credit for streaming content, including NBCUniversal, Disney and A+E Networks. But... Continue reading »
by AdExchanger // October 22nd, 2019 //
»
Amazon Expands Its Influence On Video Infrastructure, Releases Publisher Workflow Tools

Amazon wants to own a greater chunk of the video supply chain. Its cloud division, Amazon Web Services, released a suite of video tools called AWS Elemental Media Services on Monday, designed to help live and on-demand video content providers manage workflow. It is available only as a managed service for now. “We’re trying to... Continue reading »
by Kelly Liyakasa // November 27th, 2017 //
»
As Amazon Charges Ahead On SVOD, Whither Advertising?

Updated with statement from Amazon. Amazon’s forthcoming $8.99-a-month subscription video-on-demand (SVOD) service offers strong new competition to Netflix and Hulu. Will it include advertising as well? Not at first, but there is an internal debate at Amazon around the proper role of ads in its video offering. According to one source with knowledge of Amazon’s... Continue reading »
by Kelly Liyakasa // April 18th, 2016 //
»
 

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