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»KFC

KFC's New CMO Hits The Ground Running

Just six weeks into her new role as CMO of Kentucky Fried Chicken, Andrea Zahumensky is hitting the market Sunday with her first big campaign launch for the quick-serve restaurant’s new Smoky Mountain BBQ flavor. Zahumensky, who joined KFC from Procter & Gamble, where she was brand director for baby care products in North America,... Continue reading »
by Alison Weissbrot // January 24th, 2018 //
»
How Getting Back To Its Roots Helped KFC Navigate Its Future As A Brand

KFC had lost its way. While the fast-food chain was growing internationally, by 2013, it had faced seven straight years of quarterly store traffic declines in the US, causing it to lose 40% of its business. Fueling the struggle was an out-of-touch brand, said CMO Kevin Hochman at the ANA Masters of Marketing conference in... Continue reading »
by Alison Weissbrot // October 11th, 2017 //
»

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