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»KFC

Yum! Brands CMO Explains Why Instagram Inspired Taco Bell’s Turnaround

In 2011, Yum! Brands was struggling to boost slumping sales at Taco Bell. “They had been trying to jolt sales with lowering prices and stuff like that and it really wasn't working,” said Yum! Brands CMO Ken Muench. Former Yum! Brands CEO Greg Creed, the head of Taco Bell at the time, brought in Collider... Continue reading »
by Tony Rifilato // June 9th, 2021 //
»
COVID-19 Accelerates Digital Ordering At KFC, Taco Bell And Pizza Hut

Quick-service restaurants have only recently embraced online pickup and delivery. These new systems are now being adopted at a breakneck pace as the coronavirus forces the world to shift to contactless delivery. COVID-19 is accelerating existing QSR trends around use of technology to enable contactless delivery, said Yum! Brands CEO David Gibbs during the company’s... Continue reading »
by Sarah Sluis // April 29th, 2020 //
»
KFC's New CMO Hits The Ground Running

Just six weeks into her new role as CMO of Kentucky Fried Chicken, Andrea Zahumensky is hitting the market Sunday with her first big campaign launch for the quick-serve restaurant’s new Smoky Mountain BBQ flavor. Zahumensky, who joined KFC from Procter & Gamble, where she was brand director for baby care products in North America,... Continue reading »
by Alison Weissbrot // January 24th, 2018 //
»
How Getting Back To Its Roots Helped KFC Navigate Its Future As A Brand

KFC had lost its way. While the fast-food chain was growing internationally, by 2013, it had faced seven straight years of quarterly store traffic declines in the US, causing it to lose 40% of its business. Fueling the struggle was an out-of-touch brand, said CMO Kevin Hochman at the ANA Masters of Marketing conference in... Continue reading »
by Alison Weissbrot // October 11th, 2017 //
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