OpenAI

People Inc.’s referral traffic from Google search is down 70% over the past two years, and by 26% in Q3 alone. But its digital revenue is still growing, albeit slowly.

How long will OpenAI allow third-party ad serving?; celebrities keep signing on to promote prediction markets; and why ad buyers are scrutinizing their Google search budgets.

A generic label tells consumers that AI was used to build an ad, but leaves them to guess where reality ends and fiction begins.

NBCU will be taking over FreeWheel; Instacart is for sale (and DoorDash is interested); and is your smart TV listening to you?

ChatGPT Ads continues to grow, expanding to 26 new countries. But it’s still figuring out what, exactly, those ads will look like moving forward.

ChatGPT launches its latest iteration of ads; retail giant AliExpress expands its partnership with YouTube; and people are making their smart TVs less smart.

The fight over standardized metrics; UTM parameters no longer appear in ChatGPT results; and the ad agency that’s been spying on online users.

Why retail partnerships are so popular; advertisers aren’t satisfied with OpenAI’s ad measurement; and how US tax dollars ended up going toward pro-Trump ads.

Sponsored agents are the future of AI-native advertising experiences, according to Colleen Coulter, global ad solutions lead at OpenAI. But what do LLMs owe publishers?

How legit is “annualized revenue run rate” as a metric?; YouTube discusses new creator marketplace tools; and AI agents keep bypassing safeguards.

The ad industry added two new alternative IDs this week; Sony and Microsoft file patents that hint at new gaming ad ambitions; and OpenAI says its cookies are for analytics, not targeting.

OpenAi and Microsoft have known about the “doom loop” of content scraping all along; “Fortnite” has become a brand marketer’s nightmare; and Forrester thinks streamers are going to shed their subscription models.

OpenAI’s growing ads business is starting to prove its worth. But if it wants to keep growing, it’s going to need stronger measurement solutions.

AI is creating new problems for advertisers; Amazon Prime’s new privacy feature irks customers; and the Trump administration sides with OpenAI in the copyright lawsuit brought forth by the NYT.

The great Meta migration is in full swing. Ex-Meta employees are, filling the ranks at Open AI, TikTok, Amazon Ads and Roku and bringing their expertise with them.

Meta alumni are on the move – and they’re bringing the world’s most successful ad playbook with them to the next generation of would-be ad platform greats, with OpenAI at the top of the list.

This documentary streamer found new life as an AI trainer; the NFL is taking public shots at Nielsen, but is it a negotiating tactic?; and Nielsen’s new focus on 18+ audiences dings streaming viewership.

Google’s Spirit Airlines data stockpile is feeding AI; ChatGPT’s advertiser switcheroo; and X’s rage-baiting isn’t the engagement signal advertisers are looking for.

Spotify’s ad-skipping has podcasters freaking out; Steaming growth is saving the TV upfront; and OpenAI wants some SMB clients.

Kraft Heinz’s deal with Disney represents a food marketing trend; how buying location data is a legal loophole for the government; analysts rain on OpenAI’s ad parade.

Advertising in AI-native destinations and experiences is already starting to look less like a series of experiments and more like an emerging market.

Intuit shakes up its media business; the OpenAI ads pilot continues to expand; and the MLB seems to have changed its tune on gambling.

Roberts spoke to AdExchanger about finding the balance between blocking and monetizing AI. Plus, the AI backlash that no one wants to talk about.

Retail media ramps up CTV partnerships to extend ecommerce audiences off-site; LaLiga’s piracy crackdown hits legit sites in Spain; and OpenAI mulls third-party ad measurement.

In a world being agentically orchestrated at scale, human judgment is the indispensable guardrail preventing us from optimizing right over the cliff.

Authenticity. Outcomes. Workflow… and containerization? After a week sweating on the Croisette, the AdExchanger team offers you a sweat-free synopsis of the 2026 Cannes Lions.

Amazon’s Alexa gets voice-activated shopping assistant ads; AI-affiliated Super PACs are the big spenders this midterms; and P&G throws cold water on the agency “one-stop shop” model.

Bonjour, ChatGPT ads. OpenAI’s inaugural Cannes Lions appearance doubled as a coming‑out party for its baby ad business.

Where will OpenAI put its ads?; YouTube may or may not be considered TV; and Uber and Lyft deals really are too good to be true.

Viant creates a direct pipeline between its DSP and media companies; Google and TTD won’t renew their TAG accreditations; and OpenAI may lower the cost of tokens.