OpenAI

In today’s newsletter: Companies looking to sell data target the US market; which media companies to bet on at TV upfronts; and generative AI data licensing is the new publisher revenue stream.

Dotdash Meredith previewed plans for how its OpenAI partnership could provide incremental traffic and scale its contextual targeting capabilities across a wider network of sites and media types.

Business Insider released a new targeting tool called SAGA reACT that analyzes the emotional reactions its content produces to create actionable, emotion-driven audience segments.

AdGPT, a startup that uses AI to automatically create hundreds of ads across Facebook, Instagram, Taboola, Outbrain, Google, LinkedIn and X, came out of stealth mode on Wednesday.

In today’s newsletter: Roku and The Trade Desk expand their partnership; Instagram changes its content recommendation system; and the European Commission investigates Meta for potential Digital Services Act violations.

In today’s newsletter: The CMA still has a bone to pick with the Chrome Privacy Sandbox; the FCC fines mobile carriers for selling customer location data to data brokers; and the Financial Times is the latest publisher to strike a licensing deal with an AI company.

Last year, eyeo partnered with a university student initiative in Munich to have students find new approaches to using AI in the company’s online ad filtering.

In today’s newsletter: The internet doesn’t have enough data to train generative AI models; publisher squabbles over the Privacy Sandbox could delay cookie deprecation; and a federal privacy law is in the works.

In today’s newsletter: Performance Max has many imitators, but Google’s still ahead of the pack; France’s competition authority fines Google for using news content to train its Bard AI model without their knowledge of consent; and Apollo Global Management offers to acquire Paramount Global for $11 billion.

In today’s newsletter: Sensor Tower acquires mobile marketing analytics and benchmarking rival Data.ai; Minute Media will distribute Sports Illustrated; Apple fields questions at a DMA compliance workshop.

We asked industry experts: Will the EU’s newly passed AI Act put a damper on the enthusiasm surrounding generative AI in advertising, or is it good to have these guardrails, and why?

On Wednesday, CDP startup Amperity released two new generative AI products for marketers that integrate OpenAI’s GPT models with a brand’s own customer data.

AdExchanger consulted with agencies about how they are evaluating new generative AI tools for marketing use cases as well as the tech companies behind these startups breaking new ground in generative AI.

In today’s newsletter: The New York Times is rolling out a generative AI ad product; the current state of adoption of Apple’s SKAdNetwork 4; Google seeks explicit consent for retargeting and personalization in the EU.

The question isn’t whether Google will fall, but whether its time is near. And, if so, what will finally bring it down?

IPG struggled in 2023 as tech clients slashed their ad spend and its digital agencies underperformed.

Danielle Coffey, CEO and president of the News/Media Alliance, believes journalism and generative AI can play nice. But first, gen-AI companies must get real about the value journalism brings to their products.

Last week, FTC Chair Lina Khan announced a probe into Big Tech’s relationship with generative AI companies at an FTC forum to address competition concerns related to AI technology – its first AI-focused tech summit.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Board Games The LG Ads board of directors has three new members. Or, more accurately, two previous board members – Alphonso co-founders Ashish Chordia and Lampros Kalampoukas, who were fired as part of an orchestrated corporate coup in late December 2022 – have […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cannot Fulfill This Request Generative AI products continue to fail in obviously foreseeable ways.  The latest: Amazon listings that appear to have used OpenAI’s ChatGPT to generate product names and descriptions feature an identical error message, The Verge reports. Who doesn’t want to […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pod Patrol The CTV ad experience is a hot topic at CES this week. Streamers and brands are exploring interactive ad units, while platforms are still trying to determine the optimal streaming ad load. But no matter how advertisers prefer to engage viewers, […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Panel Discussion Bad news for Nielsen: Another panel has entered the arena. Samba TV is teaming up with HyphaMetrics to launch a panel for measuring video viewership across linear, streaming and other digital formats, Ad Age reports. HyphaMetrics plans to use Samba TV’s […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Take Initiative Meet yet another TV ad standards initiative. GroupM announced the Ad Innovation Accelerator on Thursday, which it hopes could lead to more nonstandard streaming ad formats – and technical standards for those formats to make sure they can run on any […]

Marketers will fold generative AI into more of their creative processes and ad creative in 2024.

Arcane, a marketing workflow automation startup, announced $5 million in seed funding on Thursday. The VC firm Accel is leading the round.

AI’s speed of innovation and deployment have raised concerns about risks and harm to people and businesses. Here are some tips for how to use it responsibly.

On the eve of ChatGPT’s first birthday, we asked a few brand and agency experts: How are you using and thinking about generative AI tech in your marketing, one year after ChatGPT’s debut?

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Making An Impression Starting early next year, Google AdSense publishers will see their payouts switch from a per click metric to per impression, the first change to its revenue sharing model in 20 years.  Paying per impression is the industry standard for how […]

AI-driven creative automation company Creatopy, which raised $10 million in series A funding earlier this month, aims to make it easier for marketers to create and personalize their content.