Dentsu’s Chief Data And Technology Officer On Generative AI, Cookies And The Future Of Data
In March, Shirli Zelcer stepped in to lead Dentsu’s new data and technology group as the agency holding company’s first chief data and technology officer.
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Europe’s AI Act Nudges Advertisers Toward Responsible Generative AI Use
We asked industry experts: Will the EU’s newly passed AI Act put a damper on the enthusiasm surrounding generative AI in advertising, or is it good to have these guardrails, and why?
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Expect Bolder Ad Creative In 2024, Courtesy Of Generative AI
Marketers will fold generative AI into more of their creative processes and ad creative in 2024.
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Jezebel Tries A Programmatic Reprieve?; Streamers Mourn Subscriber Churn
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Second Chance Jezebel lives again. The snarky feminist digital pub relaunched Monday, and it is modeling its digital ad strategy on that of its new parent, indie publisher Paste Magazine, Adweek reports. About a quarter of Paste’s revenue stems from private marketplace deals […]
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