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»ad blocking

Mobile Ad Blocking On The Rise; Google Chrome To Suppress Some Video Ads

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Out Of The Blocks Mobile ad blocking is on the rise. More than 527 million people around the world have an ad blocker installed on their mobile devices, up 64% since 2016, according to a report from PageFair and Blockthrough. In the United States,... Continue reading »
by AdExchanger // February 7th, 2020 //
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Ghostery Will Offer Ad Blocking VPN

Ghostery aims to help users block the trackers it has been helping them monitor… for a price. The company has developed a VPN and blocking tool that will shut down trackers embedded in desktop applications. The tools, which entered an invite-only beta on Thursday, will be grouped together under the name Ghostery Midnight and sold... Continue reading »
by Allison Schiff // October 31st, 2019 //
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BlockThrough Buys PageFair To Rework Its Ad Blocker Solutions Technology

The publisher tech startup Blockthrough, which specializes in retrieving revenue lost to ad blocking, acquired its rival and category pioneer PageFair on Thursday. Terms were not disclosed. PageFair was one of the first startups offering technology for publishers to counteract ad blocking, either by circumventing the ad blocker or by creating new direct audience agreements,... Continue reading »
by James Hercher // November 15th, 2018 //
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Videology Files For Chapter 11; Publishers Eye Apple News

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. TV Killed The Video Star? Videology, a video ad network that tried to reinvent itself as an advanced TV company, plans to file for Chapter 11 bankruptcy, The Wall Street Journal reports. Amobee has offered $45 million for the company’s assets, which likely will... Continue reading »
by AdExchanger // May 11th, 2018 //
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Day One: Chrome Switches On Its Ad Blocker

There’s no love for annoying ads on Chrome this Valentine’s Day. Google will release a new version of its browser on Thursday with a built-in ad blocker. Here’s how it works. Chrome will now block all ads on sites that don’t adhere to the ad quality standards set by the Coalition for Better Ads, an... Continue reading »
by Allison Schiff // February 14th, 2018 //
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Pubs, Ad Tech Firms Batten Hatches As Chrome Ad Blocking Deadline Nears

Google will turn on its built-in Chrome ad blocker on Feb. 15, meaning ad tech companies must hustle to get their products in compliance as publishers fear lost revenue. Beginning that day, Chrome will begin auto-blocking ad formats that obstruct access to content. Chrome has more than 62% of the mobile browser market share and... Continue reading »
by Allison Schiff // February 7th, 2018 //
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Google Hopes Industry Ad Standards Will Quash Bad Ads And Blockers

Google had always been eager to kill shoddy ad formats, because doing so would stall ad-blocker growth. At the same time, it didn’t want to be the judge and jury, so it needed a mechanism to do so. Enter the Coalition for Better Ads (CFBA), a nonprofit founded by the IAB, ANA and 4As to... Continue reading »
by James Hercher // December 20th, 2017 //
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Ad Blocking’s Old Guard Remains Strong, But Faces Growing Competition

Ad blocking is generally associated with early browser extensions like AdBlock and eyeo’s Adblock Plus (ABP), which both make their money through the Acceptable Ads whitelisting platform designed by ABP to monetize ad-block users. But the consumer market for ad blocking has branched into apps, mobile browsers and antivirus software all peddling ad blocking wrapped... Continue reading »
by James Hercher // July 28th, 2017 //
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Is Apple Jumping Into The Ad Blocking Fray … Again?

Apple is rolling out products to cut down on autoplay video and retargeting. At its Worldwide Developers Conference in San Jose on Thursday, Apple said it’s planning two features in the next version of Safari, dubbed High Sierra, that will cut down on ads that stalk you around the internet and videos that play uninvited.... Continue reading »
by Allison Schiff // June 5th, 2017 //
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The Ad Tech Rumor Mill Churns News Of A Chrome Ad-Block Addition

Rumors that Google is considering adding a built-in ad-blocking feature to its Chrome browser elicited a mix of shouts and shrugs across the digital advertising landscape. The potential Chrome ad-blocking extension, first reported Wednesday by The Wall Street Journal, would block ad formats deemed unacceptable by the Coalition for Better Ads (CFBA), a cross-industry trade... Continue reading »
by James Hercher // April 21st, 2017 //
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