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»Tara Walpert Levy

Google’s Balancing Act, With VP Tara Walpert Levy

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Google’s size and fragmented company structure mean it is constantly buffeted by dueling incentives on a range of issues impacting marketers, agencies, publishers, tech and consumers – not to mention emerging regulatory pressure. This week on the podcast,… Continue reading »
by Zach Rodgers // June 25th, 2021 //
»
YouTube Brings More Inventory, TV Set Targeting To The Upfront

YouTube is expanding the amount of inventory it’s availing in the upfront this year through a new offering called YouTube Select, the company said Tuesday. YouTube Select grows the pool of inventory advertisers can purchase on a guaranteed upfront basis by bringing more channels into Google Preferred. The new channels, called “emerging lineups,” are organized… Continue reading »
by Alison Weissbrot // May 19th, 2020 //
»
Social Distancing With Friends: Google’s Tara Walpert Levy

The coronavirus pandemic has led advertisers to rapidly switch directions, adjusting media buys and ad creative on the fly as the market changed overnight. “Automation feels like a necessity,” says Tara Walpert Levy, VP of agency and brand solutions at Google. “Both to try to help people capture any profitable growth they can, and to… Continue reading »
by Sarah Sluis // May 15th, 2020 //
»
 

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