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»super bowl

Nielsen To Overhaul Its Currency; Super Bowl Advertisers Try To Predict The Future

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Give It The Ol’ Rip And Replace Nielsen recently updated its panel-based currency to include data from smart TVs and set-top boxes – but an even bigger change is on the horizon. According to The Wall Street Journal, Nielsen will completely replace its TV... Continue reading »
by AdExchanger // December 9th, 2020 //
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Dethroning The 30-Second Spot: Meet The New Reigning Monarch Of Ad Formats

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Jed Hartman, Chief Commercial Officer, Channel Factory The 30-second spot has been the undisputed ruler of advertising units since the birth of broadcast TV. The storytelling, the emotion, the impact and the ROI have all... Continue reading »
by Anthony Rifilato // November 25th, 2020 //
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Instagram's 2019 Ad Rev Was $20B; Companies Target Law That Protects Big Tech

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Oh The Places You’ll Grow Instagram reportedly brought in about $20 billion in ad revenue last year, more than a quarter of Facebook’s total earnings, Bloomberg reports. Those numbers aren’t confirmed – the sources are anonymous and Facebook doesn’t break out Instagram revenue. But... Continue reading »
by AdExchanger // February 5th, 2020 //
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There’s A Reason Media Companies Are Getting Serious About Sports Betting: It’s Hella Lucrative

Sports media companies are betting on gambling. Yahoo Sports launched sports betting in November 2019 with MGM Resorts. SB Nation and DraftKings are collaborating on an editorial website for fantasy sports and betting analysis. In February 2019, Caesars Entertainment joined Turner Sports to open a Bleacher Report-branded content studio that operates within the casino’s Las... Continue reading »
by Allison Schiff // January 31st, 2020 //
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Comic: The Billionaire Bowl

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem...
by Nate Neal // January 31st, 2020 //
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Bloomberg Shells Out $10 Million For Anti-Trump Super Bowl Ad; Tivo Enters The Streaming Wars

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Bloomberg’s Big Play Presidential candidate Michael Bloomberg is set to unload a 60-second ad spot critical of President Donald Trump in the upcoming Super Bowl. The New York Times estimates that the former NYC mayor shelled out $10 million for the privilege, also noting... Continue reading »
by AdExchanger // January 8th, 2020 //
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ANGI Homeservices Keeps Its Marketing Mix In Good Repair With Combo Of Brand And Performance

Allison Lowrie is at home with data-driven marketing tactics. As CMO of ANGI Homeservices, the IAC-owned parent of Angie’s List, HomeAdvisor and Handy, Lowrie is helping the company infuse a performance mindset into how it approaches offline channels. HomeAdvisor, which connects homeowners with home improvement professionals online, advertised during the Super Bowl for the first... Continue reading »
by Allison Schiff // March 26th, 2019 //
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Wayfair's Budding Paid Media Business; YouTube's Changing Homepage Ads

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Commerce + Ads Wayfair is expanding its paid media business, also known as “Wayfair Media Solutions,” Digiday reports. Like Amazon, Wayfair reports its sponsored products revenue under an “other” revenue category, which was a relatively tiny $13 million in Q3 2018 (Amazon’s “other” business... Continue reading »
by AdExchanger // February 5th, 2019 //
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Comic: Big Game Experience

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem...
by Nate Neal // February 1st, 2019 //
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The Big Story: Must See TV

The Big Story is a breezy podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the past week. It is available wherever you subscribe to podcasts. The past couple of months have been big for TV. Yes, the Super Bowl is just around the corner and Netflix et al. are hyping... Continue reading »
by Ryan Joe // January 31st, 2019 //
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