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»super bowl

ANGI Homeservices Keeps Its Marketing Mix In Good Repair With Combo Of Brand And Performance

Allison Lowrie is at home with data-driven marketing tactics. As CMO of ANGI Homeservices, the IAC-owned parent of Angi (formerly Angie’s List), HomeAdvisor and Handy, Lowrie is helping the company infuse a performance mindset into how it approaches offline channels. HomeAdvisor, which connects homeowners with home improvement professionals online, advertised during the Super Bowl for... Continue reading »
by Allison Schiff // March 26th, 2019 //
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Wayfair's Budding Paid Media Business; YouTube's Changing Homepage Ads

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Commerce + Ads Wayfair is expanding its paid media business, also known as “Wayfair Media Solutions,” Digiday reports. Like Amazon, Wayfair reports its sponsored products revenue under an “other” revenue category, which was a relatively tiny $13 million in Q3 2018 (Amazon’s “other” business... Continue reading »
by AdExchanger // February 5th, 2019 //
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Comic: Big Game Experience

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem...
by Nate Neal // February 1st, 2019 //
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The Big Story: Must See TV

The Big Story is a breezy podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the past week. It is available wherever you subscribe to podcasts. The past couple of months have been big for TV. Yes, the Super Bowl is just around the corner and Netflix et al. are hyping... Continue reading »
by Ryan Joe // January 31st, 2019 //
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How Verizon Made Its Super Bowl Play This Year

Like the New England Patriots, Verizon will pick up where it left off at last year’s Super Bowl. Though in Verizon's case, that means honoring first responders. This year’s campaign is titled “The Team That Wouldn’t Be Here.” Verizon CMO Diego Scotti said the company will start rolling out spots two weeks before the big... Continue reading »
by Rae Paoletta // January 21st, 2019 //
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Pepsi Paid Top Dollar, And Plans To Win The Big Game This Weekend

Some Super Bowl predictions are easy: The big game will attract the largest US TV audience of the year and drive a single-day bonanza of food and beverage purchases. But for brands like Pepsi, which are placing the biggest marketing bets of the year over Super Bowl weekend, establishing ROI is no sure thing. Brands... Continue reading »
by James Hercher // February 2nd, 2018 //
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Coincidence Or Content Marketing? Minutes After Nat Geo Aired Its Super Bowl Ad, ‘Einstein’ Alerts Graced Apple News

Five minutes after National Geographic aired its 60-second Super Bowl commercial teasing its new scripted series “Genius,” Apple News users got alerts for a Nat Geo article about Einstein’s love affair with his violin, Lina. The feature also had “Genius” trailers and the post-halftime Super Bowl spot – in which Einstein, depicted by Geoffrey Rush,... Continue reading »
by Kelly Liyakasa // February 6th, 2017 //
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How Pizza Hut Bakes A Multiscreen Super Bowl Strategy

Pizza Hut set a record during last year’s Super Bowl when it sold $12 million worth of pizza through digital channels. This year, it hopes to set a new one by doubling down on traditional and digital media – early and often. “People are thinking about what they’re doing for Super Bowl Sunday earlier now,” said... Continue reading »
by Kelly Liyakasa // February 1st, 2017 //
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Online Video Changes The Way Super Bowl Advertisers Gauge Their Big Game Buy

The Super Bowl used to be the one day when, thanks to the commercials, non-football fans would willingly watch the sport. Today, you can watch those spots well before the big game even airs, as the number of pre-Super Bowl ads on YouTube grew 200% since 2008, said Google. And the growing importance of online... Continue reading »
by Ryan Joe // January 18th, 2017 //
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CBS May Be Super Bowl’s Biggest Ad Winner As Cross-Device Streaming Spikes

Somewhere between Drake's turn for T-Mobile, Mountain Dew's "Puppy Monkey Baby" and Anthony Hopkins shilling for TurboTax.com, another brand scored: CBS, the exclusive network partner for Sunday’s Super Bowl 50 game. Overnight ratings data from Nielsen indicated Sunday’s matchup was the second highest-rated Super Bowl in metered markets in the game’s history, while cross-device streaming... Continue reading »
by Kelly Liyakasa // February 8th, 2016 //
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