• PROGRAMMATIC I/O //
  • AdExchanger Awards //
  • Industry Preview //
  • About Us //
  • Contact Us

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
  • Resources
    • Resources
    • Newsletters
  • Events
    • PROGRAMMATIC I/O NY 2019
    • Industry Preview 2020
    • PROGRAMMATIC I/O SF 2020
    • AdExchanger Awards
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
  • Careers
  • Search
Connect

»super bowl

Google Debuts ‘Real-Time Ads’ To Drive Live Engagement

Google sounds more and more like Twitter, heralding ways marketers can tap into live events for engagement. As such, the company on Wednesday rolled out a new ad product called Real-Time Ads at a press event in New York. With Real-Time Ads, Google aims to capitalize on the ripple effect of live events, such as... Continue reading »
by Kelly Liyakasa // January 20th, 2016 //
»
Mobile Creative Takes A Village

Best practice No. 1: A tiny burger on a tiny screen isn’t going to convince anyone of anything. When Opera House, the creative strategy arm and ad lab under mobile ad platform Opera Mediaworks, consults with a brand or an agency on a mobile campaign, developing the right creative is the big thing – especially when... Continue reading »
by Allison Schiff // July 31st, 2015 //
»
Oreo's 'Overnight Success' In Social Media Was 100 Years In The Making

Oreo's humorous tweet referring the temporary power outage at the Super Dome in New Orleans that halted the Super Bowl action between the ultimately victorious Baltimore Ravens over the San Francisco 49ners was hailed as the marketing play of the game. Oreo's message that "you can still dunk in the dark" caught fire on Twitter,... Continue reading »
by David Kaplan // March 12th, 2013 //
»
Monetizing Live Streams For The Super Bowl And Other Big Events: Three Approaches

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Mark Trefgarne, CEO of LiveRail, a publisher monetization platform for video. A large number of Americans will watch this weekend’s big game live via our PC’s, tablets and other Internet-enabled devices... Continue reading »
by AdExchanger // February 1st, 2013 //
»
Adobe: Super Bowl Boosts Mobile Video Consumption and Advertiser Web Traffic

Mobile video will affect the viewer experience and advertiser strategies for the Super Bowl on February 3. According to Adobe, users turn to mobile video twice as often during a major sporting event than a typical day. Adobe analyzed 1.4 billion mobile video starts during 10 large sporting event days in 2012 as well as... Continue reading »
by Kimberly Maul // January 30th, 2013 //
»

Get AdExchanger Newsletters

Sign Up
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Google Will Limit Cross-Site Tracking In Chrome By Default Starting In February
  • To Juice Creative Performance, Cadreon Extends Native Social Ads To Premium Pubs
  • Hulu Launches Binge Ad Experience As Users Sour On Interruptive Ads
  • As A New Decade Approaches, It’s Time To Double Down On Data Strategy
  • Apple Tightens ITP Screws; More CMOs On The Go
Ajax spinner
  • Privacy Policy //
  • Contact Us
© 2019 Access Intelligence, LLC - All Rights Reserved