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»q1 earnings

Omnicom Q1 2017: Accuen Flat As Clients Move To Disclosed Programmatic Buys

Growth at Accuen was flat last quarter as more clients moved away from nondisclosed programmatic buying methods, where agencies procure inventory and resell it to clients with an unrevealed markup, said Omnicom CEO John Wren on the company’s first-quarter earnings call on Tuesday. “A lot of clients have shifted to wanting these services on a… Continue reading »
by Alison Weissbrot // April 18th, 2017 //
»
Facebook’s Rosy Earnings: Growing Revenue Faster Than Users

Facebook’s growth led to a strong first quarter and stock that shot upward post-earnings. Facebook’s Q1 2016 revenue grew 57% year over year to $5.4 billion, compared to $3.5 billion the same time last year. Advertising comprised $5.2 billion of that revenue. Of that ad revenue, 82% came from mobile, compared to 73% in Q1 2015. Meanwhile, monthly… Continue reading »
by Sarah Sluis // April 27th, 2016 //
»
Still Vexed By RTB Impact, NYTCo Tweaks Paywall And Video Strategies

The New York Times Co. CFO Jim Follo reiterated a point he’s been making on earnings calls since last year, namely that “premium” digital advertising continues to be challenged by the rise of audience targeting and the infinite amount of digital inventory generated by social media. Read the release. During the Q1 earnings call, Mark… Continue reading »
by David Kaplan // April 25th, 2013 //
»
Google Click Prices Continue Slide in Q1; YouTube ‘Anchors’ Many Big Brand Campaigns

Google’s average click costs slipped further in the first quarter (see the release), continuing a decline that has pleased advertisers and alarmed some investors. Aggregate paid clicks, including both on Google’s sites and its network partners, grew 39 percent over Q1 2011 and 7 percent over the previous quarter.  As it did, average cost-per-click fell… Continue reading »
by Zach Rodgers // April 12th, 2012 //
»
 

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