In today’s newsletter: Google tries to buy its way out of a jury trial in the DOJ’s antitrust case against its ads business; Walmart sees some of its best margins on ad sales; and TikTok tests 60-minute videos.
BuzzFeed took another lap around its AI-related talking points as its advertising business took another lap around the drain.
Roblox CEO David Baszucki said advertising “will not be material this year” during the company’s Q1 earnings call on Thursday.
The company’s total revenue was down 1% YOY due to a decline in ad revenue across its News Media and Dow Jones publishing groups.
Dotdash Meredith previewed plans for how its OpenAI partnership could provide incremental traffic and scale its contextual targeting capabilities across a wider network of sites and media types.
Advertising accounted for $222.7 million, up 39% YOY. CEO Steve Huffman attributed this growth to a boost in search traffic from Google.
Growth at Accuen was flat last quarter as more clients moved away from nondisclosed programmatic buying methods, where agencies procure inventory and resell it to clients with an unrevealed markup, said Omnicom CEO John Wren on the company’s first-quarter earnings call on Tuesday. “A lot of clients have shifted to wanting these services on a […]
Facebook’s growth led to a strong first quarter and stock that shot upward post-earnings. Facebook’s Q1 2016 revenue grew 57% year over year to $5.4 billion, compared to $3.5 billion the same time last year. Advertising comprised $5.2 billion of that revenue. Of that ad revenue, 82% came from mobile, compared to 73% in Q1 2015. Meanwhile, monthly […]
The New York Times Co. CFO Jim Follo reiterated a point he’s been making on earnings calls since last year, namely that “premium” digital advertising continues to be challenged by the rise of audience targeting and the infinite amount of digital inventory generated by social media. Read the release. During the Q1 earnings call, Mark […]
Google’s average click costs slipped further in the first quarter (see the release), continuing a decline that has pleased advertisers and alarmed some investors. Aggregate paid clicks, including both on Google’s sites and its network partners, grew 39 percent over Q1 2011 and 7 percent over the previous quarter. As it did, average cost-per-click fell […]
