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»Pizza Hut

How Pizza Hut Bakes A Multiscreen Super Bowl Strategy

Pizza Hut set a record during last year’s Super Bowl when it sold $12 million worth of pizza through digital channels. This year, it hopes to set a new one by doubling down on traditional and digital media – early and often. “People are thinking about what they’re doing for Super Bowl Sunday earlier now,” said... Continue reading »
by Kelly Liyakasa // February 1st, 2017 //
»
E-Sports: ‘Not Just Another Product Placement’ To Pizza Hut

It’s probably not a newsflash that the video gaming demographic likes pizza. It’s one of the reasons why Pizza Hut is the inaugural advertiser for a new e-sports and gaming network called SMASHER from multichannel network Endemol Beyond. The pizza chain will sponsor the premiere episode of “Legends of Gaming,” SMASHER’s flagship US series. “The... Continue reading »
by Kelly Liyakasa // October 16th, 2015 //
»

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