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»Pizza Hut

Yum! Brands CMO Explains Why Instagram Inspired Taco Bell’s Turnaround

In 2011, Yum! Brands was struggling to boost slumping sales at Taco Bell. “They had been trying to jolt sales with lowering prices and stuff like that and it really wasn't working,” said Yum! Brands CMO Ken Muench. Former Yum! Brands CEO Greg Creed, the head of Taco Bell at the time, brought in Collider... Continue reading »
by Tony Rifilato // June 9th, 2021 //
»
COVID-19 Accelerates Digital Ordering At KFC, Taco Bell And Pizza Hut

Quick-service restaurants have only recently embraced online pickup and delivery. These new systems are now being adopted at a breakneck pace as the coronavirus forces the world to shift to contactless delivery. COVID-19 is accelerating existing QSR trends around use of technology to enable contactless delivery, said Yum! Brands CEO David Gibbs during the company’s... Continue reading »
by Sarah Sluis // April 29th, 2020 //
»
Apple Tightens ITP Screws; More CMOs On The Go

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Safari’s Google Assist Apple cranked up its Intelligent Tracking Prevention (ITP) controls yet again, this time in ways that make it harder to classify users based on web content and site data. Read the WebKit blog post about the updates. All cross-site tracking requests... Continue reading »
by AdExchanger // December 12th, 2019 //
»
How Pizza Hut Bakes A Multiscreen Super Bowl Strategy

Pizza Hut set a record during last year’s Super Bowl when it sold $12 million worth of pizza through digital channels. This year, it hopes to set a new one by doubling down on traditional and digital media – early and often. “People are thinking about what they’re doing for Super Bowl Sunday earlier now,” said... Continue reading »
by Kelly Liyakasa // February 1st, 2017 //
»
E-Sports: ‘Not Just Another Product Placement’ To Pizza Hut

It’s probably not a newsflash that the video gaming demographic likes pizza. It’s one of the reasons why Pizza Hut is the inaugural advertiser for a new e-sports and gaming network called SMASHER from multichannel network Endemol Beyond. The pizza chain will sponsor the premiere episode of “Legends of Gaming,” SMASHER’s flagship US series. “The... Continue reading »
by Kelly Liyakasa // October 16th, 2015 //
»
 

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