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»youtube

4 Ways TikTok’s Ad Products Benefited From Competitors’ Mistakes

Though new to advertising, the video app TikTok is learning from competitors’ mistakes to forge strong relationships with buyers and to build a clear sales pitch. Unlike Facebook, Instagram, YouTube and Snap, which focused on audience growth over advertising opportunities at first, TikTok understood early on how to successfully work with media buyers. Facebook and... Continue reading »
by Alison Weissbrot // November 12th, 2019 //
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Disney Plus Finally Strikes A Deal With Amazon Fire; Advertisers Are Buying More Ad Tech

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. That’s Settled Disney reached a deal with Amazon to carry Disney Plus on Fire TV sets. The two companies were at an impasse on a distribution deal because Amazon was demanding a substantial percentage of the media giant’s ad revenue, The Wall Street Journal... Continue reading »
by AdExchanger // November 11th, 2019 //
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Google Extends Shopping Ads To YouTube

Google is taking advantage of all the product discovery happening on YouTube. The company said on Tuesday that advertisers buying Shopping Ads can extend their campaigns so those ads show up on YouTube’s home page and search feed. Google first let marketers use its search data to inform YouTube targeting back in 2017. User behavior,... Continue reading »
by Alison Weissbrot // November 5th, 2019 //
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Google Profits Dip, But The Cash Machine Is Still Roaring Along

Alphabet continued its long run of revenue growth, earning $40.5 billion in Q3, up from $33.7 billion in the same period last year. But its profitability dropped by almost a quarter to $7.1 billion as the company’s expenses increased, according to its quarterly report. The biggest cost center is headcount growth. The company has added... Continue reading »
by James Hercher // October 28th, 2019 //
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Facebook Makes Another Run At News; HBO Max Could Include Ads

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Picking Up The Tab Facebook has long demurred that it’s a technology platform and not a publisher. But Friday marked a milestone: Facebook is going to pay publishers for content and it’s hiring journalists to curate top stories for a dedicated news tab on... Continue reading »
by AdExchanger // October 28th, 2019 //
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Political Campaigns Race To Reserve YouTube Ads; Amazon Puts On An Ad Conference

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ad Booking Frenzy YouTube created an instant reserve program to allow political campaigns to lock up key slots through February 2020. Just like when your favorite band goes on sale at Ticketmaster, campaign employees stayed up until 3 am so they could book the... Continue reading »
by AdExchanger // October 10th, 2019 //
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Disney Bans Ads From Netflix; What TikTok Has In Common With Casinos

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Getting Ugly Disney has banned ads from Netflix across its platforms as it gears up to launch a subscription streaming service in November, The Wall Street Journal reports. Disney, Comcast and AT&T will spend hundreds of millions of dollars each on advertising over the... Continue reading »
by AdExchanger // October 7th, 2019 //
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YouTube Intros Masthead Unit In Its TV App To Attract Splashy TV Ad Dollars

YouTube is doing its damndest to appeal to TV advertisers. On Tuesday, YouTube made its masthead ad format available within the YouTube TV app through an open beta. Ford was an early beta tester. The unit will be generally available on TV screens sometime in Q4. The masthead format already exists for YouTube on the... Continue reading »
by Allison Schiff // September 18th, 2019 //
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Amazon Ad Sales Leader Seth Dallaire Jumps To Instacart; YouTube Removes Ads Used To Game Music Charts

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cart, Meet Horse Seth Dallaire, Amazon’s global ad sales leader for the past five years, was named chief revenue officer of Instacart on Friday. Read the release. Instacart’s primary business is with grocers and retailers, who use it for online ordering and delivery. But... Continue reading »
by AdExchanger // September 16th, 2019 //
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Google Feels The Heat On Search Conquesting; IAB Tech Lab Proposes Shared Token Identifier

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. An Endless Conquest  Google’s allowance of aggressive conquesting on search results is becoming a headache for companies relying on organic search. Jason Fried, CEO of Basecamp, sounded off about the practice on Twitter this week after his company showed up below four paid ads... Continue reading »
by AdExchanger // September 5th, 2019 //
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