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Facebook Is Removing Coronavirus Misinformation. It Needs To Do The Same For Politics.

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today's column is written by Alison Weissbrot, senior editor at AdExchanger. It's part of a series of prospectives from AdExchanger's editorial team. Facebook’s director of product management Rob Leathern tweeted Thursday that the social media... Continue reading »
by Alison Weissbrot // March 23rd, 2020 //
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Mike Baker On Life After Dataxu And The Future Of Ad Tech

For Mike Baker, trekking to the top of a snowy mountain in Colorado and then snowboarding down isn’t all that different from the gumption it takes to found and nurture a startup. “It’s not for everybody, but for people who are crazy enough to enjoy sacrifice and grit, it’s great – the journey is also the... Continue reading »
by Allison Schiff // March 18th, 2020 //
»
Fox Wants To Buy Tubi; A Look At Mike Bloomberg's Digital Agency

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Fox And The Tubi Fox has reportedly expressed interest in buying Tubi as the streaming wars kick into high gear. The deal could be valued at more than $500 million, sources tell The Wall Street Journal. The purchase would put Fox in the... Continue reading »
by AdExchanger // February 24th, 2020 //
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Pixability Releases Competitive Insights Tool For YouTube

Marketers are spending boatloads on YouTube – to the tune of $15 billion in 2019 ad revenue, which Google shared for the first time last week. But YouTube can be a black box for data, and buyers want more insights to optimize their spend on the platform. “The more [data] we can get upfront about the... Continue reading »
by Allison Schiff // February 12th, 2020 //
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How Google Bundles Cloud With Ads And Media; ViacomCBS Plans New Streaming Service

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Us Too Newly merged ViacomCBS will throw its hat into a crowded ring of streaming services with a new service that spans its whole content portfolio, joining its current OTT vehicle CBS All Access. Nothing is set in stone, but executives are considering an... Continue reading »
by AdExchanger // February 10th, 2020 //
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Instagram's 2019 Ad Rev Was $20B; Companies Target Law That Protects Big Tech

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Oh The Places You’ll Grow Instagram reportedly brought in about $20 billion in ad revenue last year, more than a quarter of Facebook’s total earnings, Bloomberg reports. Those numbers aren’t confirmed – the sources are anonymous and Facebook doesn’t break out Instagram revenue. But... Continue reading »
by AdExchanger // February 5th, 2020 //
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Alphabet Reveals YouTube Revenue – $15B in 2019 – And More Granular Data

YouTube drove $15 billion in ad revenue in fiscal 2019, according to Alphabet’s Q4 and FY results, released Monday. Read the release. This is the first time Google has disclosed YouTube’s revenues, which have grown briskly over the past three years – from $8.2 billion in 2017 and $11.2 billion in 2018. Alphabet will now... Continue reading »
by James Hercher // February 3rd, 2020 //
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Some People Are Easing Off Phone Use, Hearts & Science Finds; YouTube Revamps Ad Targeting On Kids Videos

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Mobile Detox Are people cutting back on their mobile phone use? Media agency Hearts & Science tracked the phone usage of more than 2,000 Americans over 14 months and found that 64% scaled back their app usage during that period, with the average down... Continue reading »
by AdExchanger // January 7th, 2020 //
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The FTC Gets An Earful On COPPA From YouTube Content Creators

Content creators on YouTube are freaking out. The Federal Trade Commission (FTC) received more than 175,000 comments in response to a call for feedback on potential changes to the Children’s Online Privacy Protection Act (COPPA), an abundance of which came from YouTube creators worried that their ad-supported livelihoods are about to go up in smoke.... Continue reading »
by Allison Schiff // December 13th, 2019 //
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Why Political Ad Bans Are Hard; Digital Retail Up Big

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Playing Politics Google’s and Facebook’s political advertising policies have been at the center of a heated debate over election ads. Smaller platforms like Twitter and Pinterest have said they will block political ads, but have discovered how complicated political ad policies can be. Twitter... Continue reading »
by AdExchanger // December 3rd, 2019 //
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