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This year’s TV Upfronts buzzwords are in: performance, dynamic, AI and fandom We explain why this quartet of phrases wove their way through the presentations.

Keywords, Kinda The tabs, they are a-changin’. As in, campaign analytics tabs and what they’re meant to show advertisers.  The biggest shift has been the move from “analytics” to “insights.” “Analytics” used to mean detailed, exportable data that brands could plug into their own systems. “Insights,” by contrast, are curated summaries and useful-sounding takeaways about […]

Another TV upfronts season is in the books. Please send your condolences to Senior Editor Alyssa Boyle and Associate Editor Victoria McNally as they reluctantly return to reality and their overstuffed inboxes.

Programmatic enemies make better friends in the AI era; social video projected to outgrow CTV this year; and apps are integrating into chatbots, but where are the users?

Going viral isn’t great; AI search is a nightmare; and CTV is forcing everyone to get along.

Zefr’s new agentic hub lets advertisers set up campaigns agentically using natural language prompts, thanks to an AdCP integration.

A proposed standard under discussion at W3C aims to redefine how ad effectiveness is measured across the web. This proposal would centralize measurement of ad effectiveness under the control of Google, Apple and Meta.

Surprise! Platforms ignore users opting out of ad tracking; the marketing machine claims credit for Geese’s popularity; and Meta’s MAGA-friendly moderation makes an unforced error.

ChatGPT’s ads manager leaves something to be desired; beware booking vacations via search ad; and YouTube is jacking up its premium prices again.

Pepsi cut ads, raised prices, and now must reverse both; YouTube is bringing interactivity to TV content; Instagram kills “link in bio,” sidelining publishers.

Now that we have not one but two reporters covering the CTV advertising space, we thought we’d try something different and share the roundup newsletter this week!

Samsung teases a shoppable TV integration with Amazon; hackers target AI search users for marketing account takeovers; and new research shows young news audiences are “social-first.”

Publicis recommends some clients ditch The Trade Desk; ChatGPT reconsiders its “unlimited” enterprise subscription; and how NYC’s Washington Square Park became an influencer hub.

There are more pharma ads on CTV, but are they even targeted?; Gen Z longs for the ad-free TikTok of yore; and Meta buys a social network for AI agents.

Consumers today switch between screens and viewing interfaces to seamlessly view content. Now it’s time for advertisers to catch up to this convergence, so they can make ad experiences better – not worse, said Cadent CEO Doug Rozen.

“We are focused on being where the world watches video,” said Tara Walpert Levy, YouTube’s VP, Americas at the Convergent TV conference in NYC on Thursday. “And to us that now is TV.”

As audiences spend more time with creator-led video on YouTube and TikTok, the traditional publisher video stack looks out of touch. Donut Media, a hybrid creator collective and media company, is reworking that ad model.

A 2004 statute prevents owning enough TV stations to reach 39% of households. But without the scale afforded to other digital content companies, local TV is at a competitive disadvantage.

Why influencer marketing is all the rage; Target forays into ChatGPT ads; and Paramount Skydance’s difficult week.

The kids companies Hasbro and Animaj have formed a co-venture for selling their ads on YouTube and streaming media.

Amazon teases an AI licensing marketplace for publishers; not every country is fine with targeted gambling ads; and YouTube’s ad revenue share isn’t enough for its entrepreneurial creators.

Describing Google’s revenue growth has become a problem, it so vastly outpaces the human capacity to understand large numbers and percentage growth rates. The company earned more than $113 billion in Q4 2025, and more than $400 billion in the past year.

ICE is going ad tech; Streaming television is more original than ever; and YouTube wants to keep all its data to itself.

All of Cadent’s SSP’s CTV supply paths are now direct; Netflix is thriving on repurposed YouTube content; and the Washington Post continues to struggle.

Big TV’s shift to programmatic brings in the performance brands; Meta rolls out premium subscriptions for Instagram, Facebook and WhatsApp; and Yahoo enters the crowded AI search market.

YouTube is finally delivering on the promise of shoppable CTV ads. Starting Thursday, they’ll roll out to all of Google’s Performance Max and Demand Gen campaigns, YouTube confirmed to AdExchanger.

Open AI finally gets ads; YouTube gets its own BBC shows; and marketers get to grading their own homework.

Attribution measurement is still a mess; video podcasting struggles with effective advertising; and NIL deals are taking off for student athletes.

Inside Coca-Cola’s pivot from TV advertising to influencer marketing; Netflix inks another exclusive video podcast deal with iHeartMedia; and Madison & Wall predicts slow US ad spend growth in 2026.

On Tuesday, TV advertising company Cadent announced the acquisition of VuePlanner, which specializes in contextual advertising and media planning for YouTube.