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»youtube

Comedian Hasan Minhaj, who hosted YouTube's Brandcast Delivered presentation.
NewFronts Highlight Power Of CTV – And The Value Of New Ad Products

This year’s NewFronts cemented streaming as a main vehicle to reach TV audiences following a massive shift in viewing behavior fueled by the ongoing COVID-19 pandemic. The theme of the IAB’s three-day event was “Living The Stream,” and this year’s presenters reflected the big changes in a programming market that has seen the launch of... Continue reading »
by Tony Rifilato // May 6th, 2021 //
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Google Hit With Suit In The UK Over Illegal Tracking; Lawmakers Dig In On Algorithms

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Take Two Google seems perennially mired in litigation these days. The latest legal salvo hurled at the tech giant is a $4.16 billion class action lawsuit in the UK alleging that Google illegally tracked 4.4 million iPhone users nearly 10 years ago in England... Continue reading »
by AdExchanger // April 29th, 2021 //
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Alphabet earnings
As World Spends Online, Alphabet Revenue Skyrockets

One year after the pandemic led to a sharp fall in Alphabet’s ad spending, the company’s Q1 2020 ad revenue has more than rebounded, sending the stock upwards in after-hours trading. Alphabet revenue grew 34% in Q1 to $55.3 billion. The amount Google paid out to its partners (or traffic acquisition costs) trailed revenue, growing... Continue reading »
by Sarah Sluis // April 27th, 2021 //
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Nielsen Gets Into Streaming TV Ratings; InMobi Rolls Out Identity Solution For Apps

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Swimming With The Stream In an effort to change with the times, Nielsen is releasing a new ratings system that will measure streaming more like linear TV, Adweek reports. The system, called Nielsen Streaming Video Ratings, will track who is watching, when they’re watching,... Continue reading »
by AdExchanger // April 23rd, 2021 //
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Shift To Streaming Drove Premium Video CPM Pricing Up

It’s no surprise that premium video — commercially produced, long-form episodic video — commands much higher premiums than standard digital video, but recent research from Standard Media Index (SMI) showed just how much. SMI found that average premium video CPMs were nearly two times higher at 192% of the total digital video market, and accounted... Continue reading »
by Tony Rifilato // April 8th, 2021 //
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YouTube Discloses 'Violative View Rate;' Small Business Group Calls Out Amazon Over Antitrust

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Violation Rate To demonstrate that it can be effective at finding and removing rule-breaking videos, YouTube will start disclosing a new metric ­called the Violative View Rate. Essentially, it’s the percentage of total views going to videos that run afoul of YouTube’s guidelines before... Continue reading »
by AdExchanger // April 8th, 2021 //
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Vice In 'Advanced Talks' To SPAC; Colorado Has A Data Privacy Bill

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Vice Is In For A SPAC-ING Is there another SPAC-driven media merger on the horizon? According to The Information, Vice Media is in “advanced talks” to go public by merging with 7GC & Co Holdings. Vice had apparently met with other SPACs in the... Continue reading »
by AdExchanger // April 1st, 2021 //
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Magna Predicts Faster Than Expected Rebound, With 2021 Ad Spend Set To Hit $240B

Magna’s US ad spend forecast released Wednesday paints an optimistic picture for the ad industry, following the uncertainty caused by the COVID-19 pandemic. The IPG agency said that a quicker than anticipated economic recovery, supported by a new stimulus package, a decline in COVID rates and return to normal sporting events, will boost ad spending... Continue reading »
by Tony Rifilato // March 31st, 2021 //
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Buyers.json And DemandChain Object Now Available For Public Comment; White Ops Becomes Human

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. New Specifications The IAB Tech Lab is rolling out new specs, this time for the buy-side, around transparency and brand safety: big topics of conversation these days. IAB has released two new technology standards — buyers.json and DemandChain Object — that are open for... Continue reading »
by AdExchanger // March 31st, 2021 //
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YouTube Investing Heavily In CTV, Short-Form Video And Ecommerce

YouTube Chief Product Officer Neal Mohan recalled how, over a decade ago during an IAB annual leadership meeting, he predicted that video would lead the growth of the advertising industry. Back then, 24-hours of video were uploaded to YouTube every minute. Fast-forward 10 years, and that number has skyrocketed to 500-hours per minute.  “Video has... Continue reading »
by Tony Rifilato // March 10th, 2021 //
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