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»youtube

Jason Trout, global chief digital officer at Peach
Why You Can’t Afford to Miss Your Next Campaign Deadline

During the pandemic, global streaming consumption accelerated exponentially. But expansive growth comes with expansive problems, including an unprecedented volume of late or failed campaigns. It’s time to shine a light on exactly what happens when someone misses a deadline – and why it’s so risky, writes Jason Trout, global chief digital officer at Peach.
by AdExchanger Guest Columnist // August 11th, 2022 //
»
Comic: Privacy Theater
Trying To Get Back On Topic; Social Shopping Takes Another Hit

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Topics Of Concern The Chrome Topics API, Google’s proposed third-party-cookie replacement, may perpetuate problems that plagued digital advertising and which the product aims to solve, writes Aram Zucker-Scharff, The Washington Post’s engineering lead for privacy and security, in a personal blog post. If… Continue reading »
by AdExchanger // August 8th, 2022 //
»
Where Big Tech Meets Diplomacy; Shopify Could Buy, Build Or Invest Its Way Into Ads

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Speak Softly, And Carry A Big Tech Big Tech is on the defensive in the US, where it’s become politically popular to take shots at Alphabet, Meta and Amazon. But events that have transpired over the past year abroad demonstrate how powerful those… Continue reading »
by AdExchanger // August 4th, 2022 //
»
Giving Creators Control Over Monetization Is The Next Step In Influencer Marketing

Fireside’s platform allows creators to distribute content across a range of media channels, including social media, CTV and podcasts, and monetize it how they see fit. Fireside recently partnered with influencer management firm Slash Management to create Slash Studios, a Fireside network dedicated to content that brings audiences behind the scenes of talent management and social media star making.
by Anthony Vargas // July 28th, 2022 //
»
Google Feels The Digital Media Slowdown (Kinda), With YouTube Growth On An Anxious Decline

The onset of the digital media recession, if not the global economic recession, has struck Google. But Google’s doing just fine, though, thanks for asking. The company’s revenue was $69.7 billion in Q2 2022, up from $61.9 billion at the same time last year. That’s a 13% jump off a ridiculously huge baseline. But there… Continue reading »
by James Hercher // July 26th, 2022 //
»
Comic: In-game advertising
AdExplainer: What Are The Different Types Of Video Game Ads?

The words “video game advertising” conjure images of digital billboards in virtual worlds, but that doesn’t capture the full breadth of advertising opportunities video games have to offer. Games can support intrinsic or native in-game ads, as well as ads that are delivered alongside gameplay but exist outside the game itself, like pause-menu display ads… Continue reading »
by Anthony Vargas // July 5th, 2022 //
»
Shopify Isn’t All In On Ads (Yet); Universal Music Joins The Media Network Parade

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Shopify Is ‘Just Browsing’ Ads Shopify held its twice-annual road map update event this week. Shopify Editions, as the get-together is called, offered up a handful of tantalizing tidbits for industry observers awaiting news of a consolidated Shopify ad platform.  In May, there… Continue reading »
by AdExchanger // June 24th, 2022 //
»
The platforms taketh away – but sometimes regulators can giveth back.
Sensing A Theme: Google Might Reopen YouTube, Meta Concedes To Criteo Over Competition Concerns

The platforms taketh away – but sometimes regulators can giveth back. Google is seriously flirting with the idea of reopening YouTube inventory to third-party ad tech platforms in a bid to appease European regulators and avoid a potential $18 billion fine. And, on Thursday, Criteo won its case, filed in 2019, against Meta over being booted… Continue reading »
by Allison Schiff // June 17th, 2022 //
»
The Big Story Podcast
The Big Story: Will Google Reopen YouTube?

Digital advertising is poised to grow despite a looming economic slowdown, according to midyear advertising forecasts from Zenith and GroupM. The macro trends are distressing: As inflation rises, tech stocks crater, and the potential for a recession increases. The only certainty is that uncertainty is on the horizon. But even though both Zenith and GroupM… Continue reading »
by Sarah Sluis // June 16th, 2022 //
»
Whoa! Is Third-Party YouTube Advertising Back?; Peaches And Crea … tive Automation M&A Spree

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Google’s $18 Billion Offer Almost exactly one year ago, the EU began an antitrust inquiry into whether Google restricts access to the cross-site web and app data it uses to benefit its own products. Specifically, the European Commission examined how Google forces advertisers… Continue reading »
by AdExchanger // June 14th, 2022 //
»
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