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Agentio’s AI connects advertisers with relevant content creators through an automated bidding process, similar to the programmatic system.

My YouTube creator obsession has me fascinated by an ongoing trend I’ve noticed in the CTV industry: A lot of companies that produce free ad-supported channels rely on content that already exists on YouTube.

Netflix cracks Nielsen’s top 3 channels, but YouTube is still tops; CTV is maturing as a marketing channel, but it comes with zits; and Google rolls out another core update for search.

Social media companies are cutting the junk from their diet; Trump is trying to reshape American media; and selling ads is always the last resort.

Nextdoor isn’t ruling out AI data licensing, but it has concerns; NBCU touts sports and streaming as drivers of its record Upfronts; and Scholastic follows kids and parents to YouTube.

YouTube accounts are uploading recent Hollywood movies, racking up views while advertisers (and sometimes creators) remain in the dark. Plus: Could Cloudflare’s AI bot blockers provide a salve for digital media’s traffic declines?

AI Overviews makes dodgy product recommendations because it scrapes marketing copy; discrepancies in TV ratings hamper upfronts negotiations; and why mar tech companies are building software fortresses.

For at least a year, Adalytics has observed creator accounts on YouTube eluding the platform’s IP and rights monitoring tech to distribute movies, shows and live sports that should be exclusive to streaming or cable subscriptions.

Measuring media quality is just the first step. A bigger challenge looms: assessing media quality against a marketer’s short-term and long-term goals.

How Amazon uses the threat of knockoffs to win brand business; YouTube introduces new creator video metrics; and Substack is the latest platform to pivot to video.

Capitol One, coffee mogul?; Instagram and TikTok are coming for YouTube TV’s throne; Nike is reversing its DTC course.

As premium game prices skyrocket and paid subscriptions and cloud-based gaming services take off, marketers sense a chance to defray rising costs with ad revenue – perhaps dispelling some doubts about the value of more ads in games.

YouTube finds new ways to crack down in ad-blockers; the Better Business Bureau takes swipes at AI marketing; and Gen Z only trusts digital-native brands.

YouTube is winning the CTV race by not just focusing on TV; ads threaten the gen AI user experience; and sports still brings brands incremental reach.

Magnite’s SpringServe deal illustrates why SSPs need a video ad server; Google grapples with AI search’s impact on publisher traffic; and Anthropic’s AI assistant is a law enforcement snitch.

Google’s DV360 adding attention as optimization signal could finally help wean buyers and platforms off bidding on ad inventory based on viewability.

AirBNB considers introducing ads (just not right now); antitrust enforcement is about more than shrinking Big Tech; and broadcasters want to get the ball rolling on sports again.

Amid the glitz of TV upfront presentations, advertising executives take the stage to talk about things like new audience targeting capabilities or to ballyhoo new ad measurement partnerships. How, though, are we supposed to focus on brand lift statistics when we can all hear Lady Gaga belting a vocal warmup offstage?

Walmart is loving its ad business more every day; AI agents are coming to destroy everything; YouTube is trying to win over brands.

Marketing On Autopilot Companies that build AI-powered marketing software have been framing the technology as a friendly helper. Nothing to fear here, just an eager “copilot” ready to serve. The AI “copilot” that first comes to mind for most people is Microsoft’s generative AI chatbot of the same name. GitHub, meanwhile, which is owned by […]

Alphabet had another stellar earnings report. But neither its leadership nor investors ever mentioned the two landmark ongoing antitrust suits. Chrome’s reversal on third-party cookies also never came up.

When platforms choose to label any significant portion of an ad buy as “other,” it’s a deliberate decision to withhold information for the seller’s benefit and the buyer’s detriment.

Criteo dives into video ads; after 20 years, YouTube might be the world’s biggest media brand; Threads opens up for advertising.

Lyft is expanding its retail media business by decoupling its first-party data from its media. Plus, how will an economic downturn play out for influencers? 

2025 will be the first year YouTube wins at ad revenue. Plus, d’ya hear that? It’s the sound of the mobile ad tech ecosystem saying, “We told you so.”

Operating a genetic testing business is difficult. Plus, YouTube has become the biggest platform for podcast consumption.

Based on the way advertisers deal with publishers, you’d think they were sworn enemies. Our failure to prioritize collaboration on the open web and build a positive value chain has been our collective downfall.

YouTube advertisers prefer long-form videos to Shorts; Microsoft tests an ad-supported version of its Office suite; and Chegg sues Google over lost traffic from gen AI search.

YouTube is adding a new tier with a “light” ad load. Plus, remember Facebook?

Launching a TV channel typically starts with zeroing in on a specific target audience or a genre. Figuring out how to sell ads comes later – you know, once there’s inventory to pitch. But for Creator TV, things happened the other way around.