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»McDonald’s

Comic: "Protect consumer privacy!"
Data Gimmicks Will Eat Us All; Apple Breezes Through The Ads Downturn

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Weird First Dates … I Mean Data Nothing beats the holidays for first-party data gimmicks, but summer is putting on a show. On Friday, Cheetos, a Pepsi brand, announced a giveaway for “fannie macs” – as in fanny packs for summer festivals that… Continue reading »
by AdExchanger // August 1st, 2022 //
»
Apple Has Big Surprises In Store; Google’s News Deals Down Under

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. WWD-See It To Believe It Ad tech is on tenterhooks waiting for privacy-related news from Apple’s upcoming Worldwide Developers Conference next week. Sandwiched between glitzy announcements about shiny new products and hardware, many expect a momentous mention as to whether Apple will start… Continue reading »
by AdExchanger // June 1st, 2022 //
»
Gary Coichy, Pod Digital Media CEO and founder
Black-Owned Pod Digital Media Has A Deal With McD’s And Big Plans To Grow Its Multicultural Podcast Network

McDonald’s has been criticized for alleged bias against Black-owned media. For example, the fast-food giant is being sued by media mogul Byron Allen, owner of The Weather Channel, Entertainment Studios and Allen Media Group, for not doing enough to honor its commitment to dedicate 10% of its ad spend to minority-owned media companies by 2024.… Continue reading »
by Anthony Vargas // March 4th, 2022 //
»
BOPIS To The Rescue!
Podcasts Encounter Programmatic Placement Problems; Video Game Marketing Levels Up

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hard Of Hearing Podcasters are rushing to add programmatic to their bag of monetization tricks. But they’re confronting familiar issues for publishers when software decides what ads to run and where, The Verge reports. An ad for HBO’s “The Sex Lives of College… Continue reading »
by AdExchanger // January 5th, 2022 //
»
The Big Story Podcast
The Big Story: McFirst-Party Data

Brands need first-party data, and they’re solving for that need through a mix of creativity, personalized products and the power of good old-fashioned celebrity endorsements. Which is why everyone in ad tech and digital media should take note of these initiatives, which span everything from personalized Oreos (dubbed the Oreo ID) to celebrity endorsements designed… Continue reading »
by Sarah Sluis // November 11th, 2021 //
»
Alma Ad Agency Co-President Wants Marketers To Invest In Multicultural Campaigns

While diversity, equity and inclusion (DEI) efforts to work with minority-owned media companies and hire a diverse workforce are important, brands also need to address a rapidly changing cultural landscape in the United States, according to Isaac Mizrahi, co-president and COO of Miami-based multicultural ad agency Alma Ad Agency (no relation to the fashion designer).… Continue reading »
by Tony Rifilato // September 17th, 2021 //
»
Jed Hartman
Dethroning The 30-Second Spot: Meet The New Reigning Monarch Of Ad Formats

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Jed Hartman, Chief Commercial Officer, Channel Factory The 30-second spot has been the undisputed ruler of advertising units since the birth of broadcast TV. The storytelling, the emotion, the impact and the ROI have all… Continue reading »
by AdExchanger // November 25th, 2020 //
»
The Big Story Podcast
The Big Story: If CMPs Entice Thee, Shalt Thou Consent?

This week is earnings week, and there are many, many investor calls on the calendar. Couldn’t listen to them all? In this episode of The Big Story, the AdExchanger team gives you the quick lowdown on how some of the biggest advertisers and agencies did after a full quarter of COVID-19. We start out with… Continue reading »
by Ryan Joe // July 30th, 2020 //
»
McDonald’s Adds $200 Million To 2020 ‘Marketing War Chest’ To Bolster Recovery

After a tough Q2, McDonald’s sees an opportunity to grow market share and accelerate recovery by bolstering its marketing spend. McDonald’s will add $200 million in incremental marketing spend for the rest of the year across the United States and its top international markets, CEO Chris Kempczinski said during its earnings call Tuesday. The amount… Continue reading »
by Sarah Sluis // July 28th, 2020 //
»
cheeseburger image
Seeing Opportunity, McDonald’s Ramps Up; Meredith Buffeted By Rising Traffic, Falling Ad Spend

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Big Mac Budgets McDonald’s is increasing its marketing spend during the pandemic to gain share as smaller restaurant chains struggle. Doubling down on spend in markets where McDonald’s handles its own operations, including the United States, Australia and Canada, is part of a three-pronged… Continue reading »
by AdExchanger // May 15th, 2020 //
»
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