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»Epic Games

Attribution Players Risk Apple’s Wrath During ATT ‘Grace Period’; MDC-Stagwell Merger Hits Snag

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Grace (Period) Under Fire Everyone knows that fingerprinting on iOS 14 is about as kosher as a strip of bacon on a piece of gefilte fish … right? Although Apple’s AppTrackingTransparency framework explicitly prohibits the use of fingerprinting, some of the largest mobile measurement... Continue reading »
by AdExchanger // May 28th, 2021 //
»
Upfronts Predicted To Bounce Back; Google Faces Second Antitrust Suit In Germany

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Bouncing Back The virtual Upfronts have concluded; the celebrities have bounced; the guest DJs are spinning on Brooklyn rooftops. And the time has come for advertisers to commit. The broadcast industry wants to know whether flashy presentations by Disney, NBCUniversal, ViacomCBS, WarnerMedia and others... Continue reading »
by AdExchanger // May 26th, 2021 //
»
Tim Cook Pushes Back Against Epic Games; Xandr’s Future Is Unclear

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tim Talks Move over Epic, it’s Tim’s turn. The Apple CEO had his say in federal court on Friday as part of a lawsuit Epic filed after its hugely popular game Fortnite was removed from the App Store last year for flouting Apple’s requirement... Continue reading »
by AdExchanger // May 24th, 2021 //
»
SingTel Mulls Amobee Divestiture; Vungle Acquires Playable Startup TreSensa

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Swan Song? Telcos rushed headlong into the ad tech business, but will they survive it? Verizon washed its hands of ad tech with the sale of Verizon Media to Apollo; And Xandr is in limbo following AT&T’s mega-spinoff of WarnerMedia. But three’s a trend.... Continue reading »
by AdExchanger // May 20th, 2021 //
»
Tim Cook To Push Back Against Epic’s Antitrust Claims; Omnicom Gets In The Clean Room Game

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tim’s Turn Apple CEO Tim Cook will soon testify in the company’s lawsuit with Epic Games. Epic sued after its hugely popular game Fortnite was kicked out of the App Store last year for flouting Apple’s 30% cut of in-game revenues. Epic claimed that... Continue reading »
by AdExchanger // May 18th, 2021 //
»
Twitter Touts Brand Safety At NewFronts; Epic And Apple Battle In Court

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Playing It Safe Who needs the razzle dazzle? There’s nothing sexier than safety and incremental reach, and Twitter touted both during its NewFronts presentation on Wednesday. “The TV-like quality of the content is clear,” said JP Maheu, Twitter’s VP of US client services. To... Continue reading »
by AdExchanger // May 6th, 2021 //
»
Google To Pay For News; Facebook To Block Australia From Sharing News

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. News Deals Google may have threatened to leave Australia if the government forced tech platforms to pay for news, but the search giant is suddenly showering money on its most demanding critics. The New York Times reports that Google – the dominant search engine... Continue reading »
by AdExchanger // February 18th, 2021 //
»
Apple To Cut App Store Fees For Small Devs; Georgia Senate Runoff Tops $100M In Ad Spending

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Halves Not Apple is about to make a lot of smaller developers happy. Starting next year, Apple will lower its commission from 30% to 15% on sales for developers that generate less than $1 million in revenue through the App Store, including on... Continue reading »
by AdExchanger // November 19th, 2020 //
»
roundup 9/28
Google To Bar Political Ads Following Election Day; Mislabeled Political Ads Fly Under The Radar

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. After Nov. 3 Google will block political ads after polls close on Election Day to avoid confusion during an expected delay in results, the company told advertisers Friday. Any election-related ads running through Google's ad-serving platforms will be banned, as will ads that target election-related search... Continue reading »
by AdExchanger // September 28th, 2020 //
»
How Zuckerberg Stoked Fears Over TikTok China Threat; Microsoft Backs Epic’s Lawsuit Vs Apple

Trump Whisperer Facebook CEO Mark Zuckerberg has been stoking fears among President Trump and other government officials over the threat posed by Chinese tech companies – specifically, TikTok – on American citizens and businesses. Since October of last year, Zuckerberg has made the case that Chinese tech companies threaten American technology dominance, and the government... Continue reading »
by AdExchanger // August 25th, 2020 //
»
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