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»Epic Games

Apple To Cut App Store Fees For Small Devs; Georgia Senate Runoff Tops $100M In Ad Spending

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Halves Not Apple is about to make a lot of smaller developers happy. Starting next year, Apple will lower its commission from 30% to 15% on sales for developers that generate less than $1 million in revenue through the App Store, including on... Continue reading »

by AdExchanger // November 19th, 2020 //
»
roundup 9/28
Google To Bar Political Ads Following Election Day; Mislabeled Political Ads Fly Under The Radar

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. After Nov. 3 Google will block political ads after polls close on Election Day to avoid confusion during an expected delay in results, the company told advertisers Friday. Any election-related ads running through Google's ad-serving platforms will be banned, as will ads that target election-related search... Continue reading »

by AdExchanger // September 28th, 2020 //
»
How Zuckerberg Stoked Fears Over TikTok China Threat; Microsoft Backs Epic’s Lawsuit Vs Apple

Trump Whisperer Facebook CEO Mark Zuckerberg has been stoking fears among President Trump and other government officials over the threat posed by Chinese tech companies – specifically, TikTok – on American citizens and businesses. Since October of last year, Zuckerberg has made the case that Chinese tech companies threaten American technology dominance, and the government... Continue reading »

by AdExchanger // August 25th, 2020 //
»
Upfront Negotiations Update; Gartner’s Findings On COVID-19

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Let Me Be Upfront Advertisers are pressing networks to delay upfront negotiations until September or October, when they’ll have a sense of how programming is being watched right now and (hopefully) can forecast their finances. Some brands are eager to buy ad space right... Continue reading »

by AdExchanger // May 7th, 2020 //
»
 

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