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Google Adds New Restriction On App Attribution; Layoffs In Tech

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Stalling The Install  Google is changing its search-to-app install campaign measurement starting this month so that iOS installs driven by Google searches will no longer be reported by third-party attribution companies, Ronan Shields reports for Adweek. The change is a forerunner to Google’s eventual... Continue reading »
by AdExchanger // January 27th, 2020 //
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No Ads In WhatsApp; New RTB Guidance From UK Regulator

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. WhatsAds? Facebook is giving up on its plan to introduce ads on WhatsApp. The messaging app recently shut down a team tasked with bringing ads to the platform and deleted the code from its app, The Wall Street Journal reports. Despite unveiling a prototype... Continue reading »
by AdExchanger // January 21st, 2020 //
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ANA And 4As Condemn Chrome Cookie Decision; Pelosi Lashes Out At Facebook

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cookie Crumbs Industry trade bodies are not pleased with Google’s bombshell announcement this week that it would phase out support for third-party cookies over the next two years. In an open letter, the Association of National Advertisers (ANA) and the American Association of Advertising... Continue reading »
by AdExchanger // January 17th, 2020 //
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Facebook Holds Firm On Political Ad Policies, Will Still Allow Lies And Targeting

Facebook clarified its political advertising policy on Thursday. And the update is: No update. Facebook has been at the center of a PR and policy firestorm over its political advertising policies since October, when President Trump’s reelection campaign ran an ad featuring a lie about Joe Biden and his son, Hunter Biden. At the same... Continue reading »
by James Hercher // January 9th, 2020 //
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Bloomberg Shells Out $10 Million For Anti-Trump Super Bowl Ad; Tivo Enters The Streaming Wars

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Bloomberg’s Big Play Presidential candidate Michael Bloomberg is set to unload a 60-second ad spot critical of President Donald Trump in the upcoming Super Bowl. The New York Times estimates that the former NYC mayor shelled out $10 million for the privilege, also noting... Continue reading »
by AdExchanger // January 8th, 2020 //
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Instagram’s US User Growth Rate Dips In Latest eMarketer Report

Instagram’s US user growth rate sharply decelerated last year, from 10.1% in 2018 to 6.7% in 2019, according to eMarketer’s latest social benchmark report. EMarketer is also lowering its Instagram growth forecast, revised down from 5.4% to 4.5% in 2020, and 3.2% instead of 4.1% in 2021. The main reason why Instagram’s growth forecast in... Continue reading »
by James Hercher // January 2nd, 2020 //
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Google Fined In France Over Search Ad Suspensions; Netflix Tries More Dynamic Product Placements

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. This Is Fine France’s competition regulator fined Google $167 million (150 million euros) for unfairly suspending advertisers for placing allegedly deceptive ads. It’s a drop in the bucket for Google, but the regulatory drumbeat is a bigger issue than the fines. Unlike previous fines,... Continue reading »
by AdExchanger // December 23rd, 2019 //
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Apple In Talks To Buy MGM Holdings For More Apple TV+ Content; The Ad Tech Tax Hit $10 Billion In 2019

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Content Costs Apple has held preliminary talks with MGM Holdings and with the Pac-12, a college football conference, as it tries to beef up the Apple TV Plus subscription offering, reports The Wall Street Journal. Although this may be a golden era of television... Continue reading »
by AdExchanger // December 20th, 2019 //
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Facebook Claims CCPA Won't Crimp Its Web Tracking; Adobe Surges On Magento Sales

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hard Sell Facebook has told advertisers it won’t need to change its web-tracking services to comply with the California Consumer Privacy Act (CCPA), on the grounds that its use of data to target ads doesn’t constitute “selling” data. Starting January, when the law comes... Continue reading »
by AdExchanger // December 16th, 2019 //
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Podcast: CRO David Fischer On Facebook's Plans For 2020

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. If Mark Zuckerberg represents the core product strategy at Facebook and Sheryl Sandberg is the company’s public face, then Chief Revenue Officer David Fischer is the money guy – ringing the cash register day in and day out... Continue reading »
by Zach Rodgers // December 10th, 2019 //
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