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Amazon Bullish About Gaming; Nielsen Combines Streaming Measurement Solutions

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Big Game Amazon CEO Andy Jessy (Jeff who?) issued a bold statement at the GeekWire Summit in Seattle this week. “In the case of games, we have a belief that that could end up being the largest category in entertainment over a long period... Continue reading »
by Monica Bhalla // October 8th, 2021 //
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Snap Launches Money-Making Tools For Creators; The Argument For Contextual Targeting

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Creative Galaxy Snap is fending off competitors with new money-making tools for creators, Variety reports. Next month, Snapchat will launch Spotlight Challenges, cash bonuses ranging from $1,000 to $25,000 for accounts with top views in categories like “Best Trick Shot.” The tool is a... Continue reading »
by Monica Bhalla // October 7th, 2021 //
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TikTok Reaches A Billion Monthly Active Users; NBCU’s Beef With YouTube TV Heats Up

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Ten-Digit Club Big ups to TikTok, which claims in a blog post to have one billion monthly active users around the world. For comparison, Snapchat passed half a billion monthly users in May, while Pinterest and Twitter reported 454 million and 330 million... Continue reading »
by AdExchanger // September 28th, 2021 //
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Google Eyes Search Deals With Instagram And TikTok; Streaming Wars May Benefit Social Media

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Searching Social Google is negotiating potential deals with the parent companies of TikTok and Instagram, ByteDance and Facebook, respectively, to index posts on those platforms in Google search results, The Information reports. Right now, social video search responses are almost entirely sourced from YouTube.... Continue reading »
by Monica Bhalla // September 27th, 2021 //
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Creative Testing Platform Marpipe Snags $8M From Big-Name Investors

New York-based startup Marpipe clinched $8 million in Series A funding with the backing of some big-name investors that it will use to fuel the growth of its creative testing platform as it looks to become an ad tech unicorn. The company, founded by 26-year-old CEO Dan Pantelo last year, uses automation to generate thousands... Continue reading »
by Tony Rifilato // September 8th, 2021 //
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The FTC's Revised Facebook Suit; Legal Analyst Says Platform Should Be Regulated Like Big Tobacco

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. FTC You Next Time The FTC had its Facebook antitrust case dismissed, and recently refiled a new suit. The issue is if Facebook’s competition includes YouTube, Snap, Pinterest, TikTok, LinkedIn, Reddit, Twitter, Spotify, Hulu and Netflix, then it’s hardly a monopolized market. The FTC’s... Continue reading »
by Monica Bhalla // September 2nd, 2021 //
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Reddit Rakes In Funding; Nielsen Pauses MRC Accreditation

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Reddit, Set, Go That plucky startup Reddit picked up $410 million in new venture funding from Fidelity, and may raise as much as $700 million in a new round valuing the company at $10 billion, The Wall Street Journal reports. The company raised about... Continue reading »
by Monica Bhalla // August 13th, 2021 //
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Advertisers Feeling The Pain Of ATT; Facebook Focusing On Privacy-Based Ads

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pour One Out For The Insta-Brands Facebook surprised most analysts with a powerhouse Q2, despite the rollout of Apple’s AppTrackingTransparency (ATT) framework and new IDFA rules. But Facebook’s diminished targeting and attribution capabilities are having concrete effects on advertisers. A few years ago, many... Continue reading »
by Monica Bhalla // August 12th, 2021 //
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Alaska Airlines Grew Programmatic And AI To Woo Travelers

The travel industry came to a screeching halt last year as consumers stayed indoors during the height of the COVID-19 pandemic. Travel, however, is bouncing back, and while the delta variant could potentially derail that recovery, it hasn’t stopped airlines from encouraging folks to fly. “We definitely saw through COVID that younger audiences were traveling... Continue reading »
by Tony Rifilato // August 5th, 2021 //
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AT&T Looks To Offload Xandr; Comcast And ViacomCBS Talk Partnership

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Née AppNexus AT&T is reportedly in a rush to offload Xandr because the company is “losing tens of millions” of dollars per year, Axios reports. Xandr, formerly AppNexus, has been “grossly mismanaged” by AT&T, and InMobi is in talks to pick up the company... Continue reading »
by Monica Bhalla // July 21st, 2021 //
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