• PROGRAMMATIC I/O //
  • AdExchanger Awards //
  • Subscribe //
  • COVID-19 Special Coverage
AdExchanger Homepage
  • COVID-19 Special Coverage
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Comic Strip
  • Subscribe
  • Events
    • PROGRAMMATIC I/O NY 2019
    • Industry Preview 2020
    • PROGRAMMATIC I/O SF 2020
    • AdExchanger Awards
  • Podcasts
    • The Big Story
  • Careers
  • About Us
  • Contact Us
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
    • Subscribe
  • Events
    • Innovation Labs
    • AdExchanger Awards
    • PROGRAMMATIC I/O NY
    • Industry Preview
    • All Events
  • Podcast
    • Social Distancing With Friends
    • AdExchanger Talks
    • The Big Story
  • Careers
  • Search
Connect

»instagram

Traditional Media Plummets In UK; Trump Outspending Biden On Google And YouTube

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Down With Tradition Traditional media, walloped by the pandemic’s economic effects, will drag the United Kingdom’s total media spend down 7.5% from last year, according to eMarketer. The analyst firm expects traditional media ad spend to collapse 22.6% in 2020, an estimate stemming from... Continue reading »
by AdExchanger // July 7th, 2020 //
»
Facebook Has Faced Worse Blowback; Where Brands Are Spending Instead

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Facebook Unfriend How at-risk is Facebook, really, from the flurry of brands suspending ad campaigns? Facebook has weathered worse. Its market cap plummeted $43 billion in one day in 2018, after reports of the Cambridge Analytica data violations, but bounced back within two... Continue reading »
by AdExchanger // July 1st, 2020 //
»
VP Of Business Jim Squires On Why Instagram Is A Force For Good

AdExchanger's Social Distancing With Friends podcast now has its own channel. Subscribe on iTunes, Google Play, Spotify, Stitcher or wherever you listen to podcasts. About two weeks ago, when this podcast was recorded with Jim Squires, VP of business and media at Instagram, Facebook’s acquisition of GIPHY and the rollout of Facebook Shops were two... Continue reading »
by Allison Schiff // June 5th, 2020 //
»
TV Buyers Skeptical About YouTube; Zynga Buys Turkish Game Studio Peak

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Mobile Video In TV’s Clothing YouTube may struggle to win TV buyers, who see the app as a mobile- and desktop-first platform. Time spent streaming YouTube on TV sets is up 80% year over year, and the platform is bidding for TV ad dollars... Continue reading »
by AdExchanger // June 2nd, 2020 //
»
SMBs Rely On Social Media During COVID-19 – Just Not The Paid Ads

Small businesses are under immense pressure during lockdown. “Holy cow, it’s tough,” said Sara Brook, CEO and founder of Dessert Gallery, a bake shop in Houston with 47 employees that’s still churning out cakes, cookies and pies for curbside pickup and delivery. “This is a scary time on every level, both personally and professionally,” said... Continue reading »
by Allison Schiff // June 1st, 2020 //
»
Facebook Goes Further Into Ecommerce With New 'Shops' Feature

Facebook on Tuesday launched a new commerce toolkit, called Shops, with a revamped model for how the company fits into the online shopping landscape. Shops will give every SMB, merchant and product company the ability to set up a virtual storefront across Facebook’s app properties. Unlike previous Facebook and Instagram commerce products, Shops will also... Continue reading »
by James Hercher // May 19th, 2020 //
»
GroupM: Instagram Has The Potential To Be A Full Funnel Commerce Platform

Kieley Taylor will speak about commerce and video opportunities on Instagram at AdExchanger’s Programmatic IO Innovation Labs, taking place virtually May 18-21. Of all the trends accelerating due to COVID-19, the uptick in ecommerce is the one most likely to stick – and Instagram is well suited to benefit, says Kieley Taylor, global VP of social... Continue reading »
by Allison Schiff // May 13th, 2020 //
»
Brands Take Advantage Of ‘Black Friday Ad Pricing’ On Social

Social media use is up, but advertiser demand is down – and that dynamic means brands that are spending right now can get a lot of quality reach for low prices. CPMs on social are down on average between 15% and 30% across the board, according to five media buyers that spoke with AdExchanger. Facebook... Continue reading »
by Alison Weissbrot // May 11th, 2020 //
»
Duopoly Dented; Influencers Offer Cash For Brand Follows

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cashing In The new hottest thing on Instagram is … giving away cash. Facebook and Google ads are a slow, expensive way to accrue followers. With cash giveaways, brands acquire hundreds or thousands of new users in one swoop. Influencers provide a list of... Continue reading »
by AdExchanger // April 29th, 2020 //
»
DOJ/FTC Vertical Merger Rules Called 'Too Permissive'; Can Europe Grow Its Own Tech?

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Do Not Merge A group of antitrust economists filed comments on the new DOJ/FTC draft guidelines for vertical mergers, calling the new draft “excessively permissive” for large companies. Historically, antitrust cases focus on horizontal acquisitions, when a company buys a direct competitor. But old... Continue reading »
by AdExchanger // February 20th, 2020 //
»
See more articles
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Google Reclaims The DSP Crown In Latest Advertiser Perceptions Report
  • Why Facebook Boycott Dollars Should Head To CTV
  • Facebook Considers Political Ad Ban; Amazon Tells Employees To Delete TikTok (And Then Says Never Mind)
  • Bayer Freezes Facebook Advertising In July
  • Media Owners Need A New And Powerful Narrative To Attract Ad Spend
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us
© 2020 Access Intelligence, LLC - All Rights Reserved