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AT&T Looks To Offload Xandr; Comcast And ViacomCBS Talk Partnership

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Née AppNexus AT&T is reportedly in a rush to offload Xandr because the company is “losing tens of millions” of dollars per year, Axios reports. Xandr, formerly AppNexus, has been “grossly mismanaged” by AT&T, and InMobi is in talks to pick up the company... Continue reading »
by Tony Rifilato // July 21st, 2021 //
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Teads Files For IPO; Users Share ‘Regrettable’ YouTube Experiences

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. IPO Craze Another day, another IPO. The latest ad tech company seeking to go public is Altice’s programmatic platform Teads, which filed with the SEC to trade on the Nasdaq, The Wall Street Journal reports. Teads is looking to tap investors while they’re hot... Continue reading »
by Tony Rifilato // July 8th, 2021 //
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TikTok Spurs Sales; Google's Ad-Friendly Android Gets A Boost

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. TikTok Made Me Buy It Here are some products that are flying out of stock in American stores: “A mysterious cleaning paste called The Pink Stuff, a specific pair of Aerie leggings and a different pair of Zara jeans, Isle of Paradise tanning spray,... Continue reading »
by AdExchanger // July 7th, 2021 //
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UID2 'Smart' For CTV; Instagram To Look More Like TikTok

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. What’s Your Flavor? FuboTV was the first connected TV company to integrate with The Trade Desk-led Unified ID 2.0 initiative in February. Last month, Tubi announced its support for UID2 – the open-source alternative to third-party cookies that uses hashed or encrypted email addresses... Continue reading »
by AdExchanger // July 2nd, 2021 //
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Addressable TV’s Supergroup; EU To Probe Google's Ad Tech Business

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Addressable Supergroup Some marketers are pushing their TV partners to operate more as the large digital companies that allow them to target ads to specific audiences. To address that need, the TV distributors Comcast, Charter Communications, Altice, Dish Media and Vizio are among eight... Continue reading »
by AdExchanger // June 21st, 2021 //
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Yum! Brands CMO Explains Why Instagram Inspired Taco Bell’s Turnaround

In 2011, Yum! Brands was struggling to boost slumping sales at Taco Bell. “They had been trying to jolt sales with lowering prices and stuff like that and it really wasn't working,” said Yum! Brands CMO Ken Muench. Former Yum! Brands CEO Greg Creed, the head of Taco Bell at the time, brought in Collider... Continue reading »
by Tony Rifilato // June 9th, 2021 //
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Shopify’s Shop Pay Checkout Tool Is Coming To Google

The friction between when someone sees a product and clicks the “buy” button is decreasing. Shop Pay – Shopify’s accelerated checkout tool – is coming to Google. The news comes a week after Google announced that it’s partnering with Shopify to make it easier for the ecommerce platform’s 1.7 million merchants to get discovered through... Continue reading »
by Tony Rifilato // May 27th, 2021 //
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TikTok Radio Aims To Attract Gen Z; Facebook Says ‘Regulation Is Overdue’

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Serious Music Move over, Howard Stern. SiriusXM is trying to attract younger listeners with the launch of a TikTok music channel called (you guessed it) TikTok Radio. The service will broadcast trending music through the SiriusXM app, browsers and connected devices. Sirius – which... Continue reading »
by AdExchanger // May 25th, 2021 //
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Democrats Call To Revise Section 230; State AGs Condemn Instagram Kids

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Section Off Late last week, two House Democrats introduced a bill that would require social media platforms to share and implement content moderation policies and would revise Section 230 by allowing the Federal Trade Commission to bring enforcement actions against tech companies that fail... Continue reading »
by AdExchanger // May 11th, 2021 //
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CTV Drives Digital Video Ad Spend; Twitter Snaps Up Scroll

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. CTV On Top People love to talk about streaming surpassing linear TV viewership, and that trend shows no sign of slowing down. Digital video advertising is on track to account for more than half of total video ad spend and to outpace traditional TV... Continue reading »
by AdExchanger // May 5th, 2021 //
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