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»instagram

Instagram’s US User Growth Rate Dips In Latest eMarketer Report

Instagram’s US user growth rate sharply decelerated last year, from 10.1% in 2018 to 6.7% in 2019, according to eMarketer’s latest social benchmark report. EMarketer is also lowering its Instagram growth forecast, revised down from 5.4% to 4.5% in 2020, and 3.2% instead of 4.1% in 2021. The main reason why Instagram’s growth forecast in... Continue reading »
by James Hercher // January 2nd, 2020 //
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How Influencers Drive Make-Up Sales; Amazon Ad VP Colleen Aubrey Joins Jeff Bezos' Inner Circle

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Smoky Eye How did eye shadow palettes worthy of a paint studio become the most sought-after item on teen wish lists this year? Influencers, of course. A YouTube tutorial, Instagram Story and a trending topic on Twitter powered more than a million purchases in... Continue reading »
by AdExchanger // December 9th, 2019 //
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Research: Why Google, Facebook And Instagram Are Being Hypocritical When They Bust Supposed Bad Actors For Messing With Their Algorithms

When Facebook, Google or Instagram approve of an engagement-boosting tactic, they usually describe it with positive words, such as “organic” or “authentic.” Tactics they forbid, however – generally unilaterally and sometimes without warning – are characterized as “unnatural” and whoever uses them is a “schemer” or an “offender.” Most news articles covering these guideline changes unquestioningly adopt... Continue reading »
by Allison Schiff // December 5th, 2019 //
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Unilever Anoints A CMO; Benioff Talks Up Salesforce CD

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. CMO++ Unilever has promoted Conny Braams to Chief Digital and Marketing Officer, replacing legendary CMO Keith Weed. Formerly EVP of Unilever Middle Europe, Braams is taking on the position during a time of rapid change in the marketing org. Unilever CEO Alan Jope, a... Continue reading »
by AdExchanger // December 5th, 2019 //
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3 Ways Influencer Marketing Will Change If Instagram Removes Public Likes

If Instagram permanently removes public likes – a test that went global Thursday – it will greatly impact the influencer marketing industry by forcing influencers to embrace more sophisticated marketing metrics. Marketers will push even harder to evaluate influencers based on clicks, view-through rates and swipe-up engagements with stories, said Daniel Schotland, chief operating officer... Continue reading »
by Alison Weissbrot // November 15th, 2019 //
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Cardlytics Surges; Big Tech Invades Banking

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Strong Cards Cardlytics shares jumped almost 40% on Wednesday, pushing its market cap above $1 billion. The company partners with banks to create cash-back offers – so banking app users can be served promotional deals, and the discount is credited by the bank when... Continue reading »
by AdExchanger // November 14th, 2019 //
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4 Ways TikTok’s Ad Products Benefited From Competitors’ Mistakes

Though new to advertising, the video app TikTok is learning from competitors’ mistakes to forge strong relationships with buyers and to build a clear sales pitch. Unlike Facebook, Instagram, YouTube and Snap, which focused on audience growth over advertising opportunities at first, TikTok understood early on how to successfully work with media buyers. Facebook and... Continue reading »
by Alison Weissbrot // November 12th, 2019 //
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Microsoft Does the CDP Thing (Who Isn't?); Instagram To Test Nixing Likes

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. You Down With CDP? Microsoft is throwing its hat in the CDP ring (that ring’s getting pretty crowded) with the launch of Dynamics 365 Customer Insight, a cloud-based data and customer identity portability service. Data analysts and marketers are the obvious targets for a... Continue reading »
by AdExchanger // November 12th, 2019 //
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Facebook Makes Another Run At News; HBO Max Could Include Ads

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Picking Up The Tab Facebook has long demurred that it’s a technology platform and not a publisher. But Friday marked a milestone: Facebook is going to pay publishers for content and it’s hiring journalists to curate top stories for a dedicated news tab on... Continue reading »
by AdExchanger // October 28th, 2019 //
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LinkedIn's Revenue Surges; Comcast's Peacock Hopes To

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Good Job LinkedIn is growing like gangbusters. The Microsoft-owned job platform saw “record levels of engagement” this quarter, CEO Satya Nadella told investors during the company’s earnings call this week. Read the transcript. Microsoft reported a 25% YoY revenue increase for LinkedIn, but didn’t... Continue reading »
by AdExchanger // October 25th, 2019 //
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