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»Privacy Sandbox

SWAN Vs. SWAN: The Differences Between The Two 3P Cookie Alternative Proposals

We might be running out of birds. There are now two different post third-party cookie proposals dubbed SWAN, in addition to COWBIRD, Dovekey, FLEDGE, FLoC, Gnatcatcher, MURRE, PARAKEET, PARRROT, PELICAN, SPARROW, SPURFOWL, TEETAR, TERN and TURTLEDOVE. (Yes, these are all real bird types). One SWAN exists within the Chrome Privacy Sandbox and the second, released... Continue reading »
by Allison Schiff // April 5th, 2021 //
»
The Big Story: Don’t Microwave Fish

This week, The Big Story records live at AdExchanger’s digital conference: Innovation Labs. While our April 20 one-day event will focus on Ecommerce, and our May 18 event will focus on CTV, our event on March 16 was all about Identity. And the big story around identity, no pun intended, is that it’s still a... Continue reading »
by Ryan Joe // March 18th, 2021 //
»
TikTok Is Set To Get Serious About Ad Targeting; Operative Acquires STAQ

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. TikTok For Targeting Expect TikTok to start getting more aggressive about ad targeting starting on April 15, Recode reports. For on that very specific date, TikTok’s ads policy is set to change and users will have fewer opt-out options. “You’ll no longer be able... Continue reading »
by AdExchanger // March 18th, 2021 //
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Innovation Labs: Google’s Chetna Bindra Gives The Lowdown On PPIDs, FLoCs And UID

The dust is slowly starting to settle after Google’s announcement in early March that it won’t build new ways to track users or support email-based IDs once third-party cookies are phased out in Chrome. But the industry still has heaps of questions. Will publisher-provided identifiers (PPIDs) be used on YouTube? Will buyers and sellers be... Continue reading »
by Allison Schiff // March 17th, 2021 //
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Fact: third-party cookies are going away ... perhaps alarmist portmanteaus such as “cookie-apocalypse” and “Chrome-ageddon
IAB ALM: Google Did A Thing, But That’s Not A Reason To ‘Lose Our Minds'
by Allison Schiff // March 10th, 2021 //
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Big Tech Critic Tim Wu Joins The White House; The Trade Desk Nips At Google's Heels

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Big Critic Tim Wu, a leading critic of big tech who coined the term “net neutrality,” is joining the White House in yet another sign that President Joe Biden is taking a hard look at the way large technology firms operate and wield their... Continue reading »
by AdExchanger // March 8th, 2021 //
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Google has said that it won’t use alternative methods to track users online once it ends support for third-party cookies in Chrome – and that it disapproves of using email as an alternative identifier for ad tracking.
Google’s Message To The Ad Industry: We Won’t Build Our Own Third-Party Cookie Alternatives (And We Don’t Want You To Either)

Google said in a blog post on Wednesday that it won’t use alternative methods to track users online once it ends support for third-party cookies in Chrome – and that it disapproves of using email as an alternative identifier for ad tracking. In other words, Google is stating for the record that it will not cook... Continue reading »
by Allison Schiff // March 3rd, 2021 //
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The Google Garden: There Is A Better Way

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by James Rosewell, founder and CEO at 51Degrees. “Upon the uncharted Island of Imagination in the middle of the Lake of Let’s-Pretend lives the ghastly Google and his retinue of gorgeous Google... Continue reading »
by AdExchanger // March 2nd, 2021 //
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Alessandro De Zanche headshot
Embracing Anonymity Is The Most Effective And Safest Path To Identity

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. Fixing your own strategy and business model when the industry is a whirlwind of moving parts takes time, courage, vision and above all the ability to... Continue reading »
by AdExchanger // February 3rd, 2021 //
»
Comic: The Privacy Sandbox Naming Committee

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem...
by Nate Neal // January 29th, 2021 //
»
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