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»Privacy Sandbox

Criteo’s FLoC Tests Confirm There’s Way More Work Before It’s Ready For Prime Time

With your permission, please endure yet one more Privacy Sandbox-related bird reference: Chrome’s Federated Learning of Cohorts (FLoC) proposal will not fly in its current form. “We’ve got a long road to hoe before it’s possible to prove this can be a working model for advertising,” said Todd Parsons, chief product officer at Criteo. The... Continue reading »
by Allison Schiff // October 5th, 2021 //
»
Publishers At Odds Over SPAC; Ad Fraud Is Not A Plague

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The SPAC Attack Online publishers are popular takeover targets for special purpose acquisition companies (SPACs), which promise a route to IPO without the typical pre-IPO roadshow – the well-known brand merges with an already-public shell company. First-party data and ad tech companies have boomed... Continue reading »
by AdExchanger // August 31st, 2021 //
»
Comic: The Field Guide To The Privacy Sandbox

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem...
by Nate Neal // August 6th, 2021 //
»
Safari Trails Browser Operators; Amazon Slapped With Record GDPR Fine

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Just Browsing The only browser operators with the resources and potential building blocks to compete with Google Chrome are Microsoft Edge (which is built on Chrome’s open-source code) and Apple’s Safari WebKit. So really that just leaves Safari. And Apple has given up on... Continue reading »
by AdExchanger // August 2nd, 2021 //
»
Google Revises Its Privacy Sandbox Timeline; Salesforce Nixes Audience Studio DMP

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Deadlines, Give Or Take Google Chrome has updated the timeline for its Privacy Sandbox proposals, its developer test kit for identity and measurement products meant to replace the purposes served by third-party cookies. The deadlines are quarterly benchmarks, not set dates à la GDPR.... Continue reading »
by AdExchanger // July 27th, 2021 //
»
Alan Chapell
The UK’s Watchdog Has Sway Over Google’s Road Map. Here’s What Needs To Happen Next

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alan Chapell, founder of law firm Chapell & Associates. The UK’s Competition and Markets Authority (CMA) has raised significant issues with respect to the Privacy Sandbox and Google’s proposed depreciation... Continue reading »
by AdExchanger Guest Columnist // July 21st, 2021 //
»
The Online Advertising Industry Reacts To Chrome’s Cookie Deprecation Delay

Following Google’s announcement on Thursday that Chrome would be delaying its third-party cookie phaseout by almost two years, the overwhelming sentiment across the industry is … relief. Though agency, ad tech and programmatic publisher execs spun confident stories about plans for digital advertising without third-party cookies, that reality was more like a train rushing along... Continue reading »
by James Hercher // June 25th, 2021 //
»
Google Pledges Not To Kill Third-Party Cookies Without The UK Competition Watchdog’s Say-So

Forget about asking for permission to collect cookies. Google will have to ask for permission to not collect them. On Friday, the UK’s competition regulator – the Competition and Markets Authority (CMA) – announced that Google has agreed to address concerns about its plan to remove third-party cookies from Chrome. The compromise comes following a joint... Continue reading »
by Allison Schiff // June 11th, 2021 //
»
Jerry Dischler Google
Google Ads GM Jerry Dischler On Why Privacy Solutions Need To Be "Durable"

The advertising industry is awash in proposals for third-party cookie alternatives. But Google says it’s sitting out most of them because it doesn’t think they have a future. “We just don’t see some of the solutions being proposed as durable for the long term,” Google Ads VP and GM Jerry Dischler told AdExchanger before the... Continue reading »
by Sarah Sluis // May 27th, 2021 //
»
Hugo Loriot headshot
With So Many Elements In The Google Privacy Sandbox, Why Are We Only Talking About FLoC?

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Hugo Loirot, partner and managing director at fifty-five.  What do people remember about Einstein’s work? E=mc2. Thousands of pages of Descartes writings? Cogito, ergo sum. The Eagles’ thirty singles? Hotel... Continue reading »
by AdExchanger Guest Columnist // April 14th, 2021 //
»
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