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»privacy

Sara Badler headshot
Building A Privacy-Conscious Publisher

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Sara Badler, senior vice president of programmatic revenue and strategy at Dotdash. If ad-tech acronym overload was not seriously impacting your mental health two years ago, it certainly may be now. Geopolitical and big tech-led privacy... Continue reading »
by AdExchanger // October 16th, 2020 //
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Alessandro De Zanche headshot
The Funnel Of Trust Is The Best Path To Media Monetization

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. Digital advertising is becoming subtly and silently polarized. Not in the angry, conflicted way currently witnessed in politics, but a bifurcation in the road ahead is... Continue reading »
by AdExchanger // September 25th, 2020 //
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Facebook (Finally) Takes Some Action On Political Ads; Brands Demand Flexibility On Their TV Spend

Baby Steps Facebook will block political ads in the week leading up to the US Presidential election in an effort to suppress misinformation. The platform will also flag posts that come from candidates either claiming victory before the official results are finalized or trying to dispute the outcome. Facebook has already restricted the ability to... Continue reading »
by AdExchanger // September 4th, 2020 //
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The New Frontier For Personalized, Data-Driven Marketing Success

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today's column is written by Laura Desmond, founder and CEO at Eagle Vista Partners. The current COVID-19 crisis has been an unprecedented game-changer for marketers. The last decade was driven by business and digital transformation, from... Continue reading »
by AdExchanger // September 3rd, 2020 //
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Balancing The 3 S’s (Scale, Signal And Safety) In A New World

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Paul Cimino, president at Cimino Collaborative Consulting. Safety and privacy have become driving forces in advertising. New laws, ad blocking and OS/browser changes have turned the industry upside down. I... Continue reading »
by AdExchanger // August 19th, 2020 //
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Apple’s SKAdNetwork Gets Real – Is It The Future Of Mobile App Attribution On IOS?

SKAdNetwork could become the de facto way to attribute mobile app installs on Apple devices with the release of iOS 14 in September. But when Apple first introduced its SKAdNetwork API in 2018, only a handful of industry insiders paid attention. At the time, the low-key rollout of a privacy-focused test API that would allow... Continue reading »
by Allison Schiff // July 7th, 2020 //
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Google Reorg Puts Search Under Ad Boss Raghavan; State AGs May Seek Breakup Of Google Ad Tech Biz

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tying Together The Googleverse Google has undergone several re-orgs since Prabhakar Raghavan took over as SVP of advertising and commerce in 2018. And the changes are still coming. This week, Google CEO Sundar Pichai told employees that Raghavan will also lead Search, including news,... Continue reading »
by AdExchanger // June 8th, 2020 //
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Online Grocery Shopping Skyrockets; Upfront Spending Could Sink 33%

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Add To Cart Online grocery shopping is exploding. More than a third of Americans bought groceries online for the first time in the last month, and they have spent more on grocery delivery each week as lockdowns drag on, The New York Times reports.... Continue reading »
by AdExchanger // May 14th, 2020 //
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IDFA Deprecation? It May Not Be Long.

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by David Philippson, co-founder and CEO at Dataseat. Apple will host its annual WWDC conference next month. While the physical event has been canceled, many of the previews for software that... Continue reading »
by AdExchanger // May 12th, 2020 //
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Brands Get In On Animal Crossing; Google-Apple Contact Tracing Sparks Backlash

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Branding The Game Brands are jumping into Nintendo’s newest Animal Crossing game. Highsnobiety and 100 Thieves are recreating their clothing collections so people can dress up avatars, and even non-apparel brands such as Twitter and Xbox have branded in-game clothing. Getty images lets players... Continue reading »
by AdExchanger // April 23rd, 2020 //
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