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»criteo

Criteo Expects Sanction For Undisclosed GDPR Violation

France’s data protection regulator, the CNIL, just hit Criteo with some not-so-très-bien news. The CNIL is planning to recommend a fine of $65 million against Criteo for alleged GDPR violations, the company announced in an SEC filing on Friday. The filing is very thin on detail. For example, it’s not even clear what practice or… Continue reading »
by James Hercher // August 5th, 2022 //
»
Criteo Sees A Bump – In Profit, Not Revenue – And Stands Out In A Weakened Ad Tech Field

In the face of a potential global recession on top of a horrendous year for ad tech stocks, companies have to find comfort in the small victories. Wednesday was one such victory for Criteo, despite a few troubling trends. The company reported revenue of $495 million for the second quarter, which was down year-over-year from… Continue reading »
by James Hercher // August 4th, 2022 //
»
The Future Of Google Analytics Is Server-Side – Here’s Why

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Hugo Loriot, partner at fifty-five. The annual Cannes Festival has elevated France’s reputation in advertising and marketing technology over the last several decades. But at this year’s event, France’s stance… Continue reading »
by AdExchanger Guest Columnist // July 12th, 2022 //
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If Minions Don’t Conquer The World, Brands Will; Criteo Is Back From The Brink

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hungry For More The movie “Minions: The Rise of Gru” would be a box office hit even without swarms of TikTok-obsessed users – aka “Gentleminions” – showing up to screenings dressed in suits. That’s organic. But the Minions marketing team is also going to… Continue reading »
by AdExchanger // July 7th, 2022 //
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Sensing A Theme: Google Might Reopen YouTube, Meta Concedes To Criteo Over Competition Concerns

The platforms taketh away – but sometimes regulators can giveth back. Google is seriously flirting with the idea of reopening YouTube inventory to third-party ad tech platforms in a bid to appease European regulators and avoid a potential $18 billion fine. And, on Thursday, Criteo won its case, filed in 2019, against Meta over being booted… Continue reading »
by Allison Schiff // June 17th, 2022 //
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Shopify Gets Into Audiences (But Still Not Ads); EA And FIFA Cut Ties On Long-Time Branding Deal

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Shipshape Shop Late last year, Shopify began testing a prospecting product called Shopify Audiences, and it just graduated to a general release.  The product uses Shopify’s “unique perspective on purchasing intent from supporting merchants and their buyers,” according to a release. That’s hardly… Continue reading »
by AdExchanger // May 11th, 2022 //
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Content Rec Is Trying To Take Over The Open Web, But The Jury’s Still Out

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Alon Rosenthal, CEO and founder of WhizzCo.  Content recommendation is trying to move up. Market leaders Taboola and Outbrain, now public companies, are looking to expand beyond the content recommendation box to run display… Continue reading »
by AdExchanger Guest Columnist // May 4th, 2022 //
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Are You Fluent In Acronyms?; Google And Microsoft Could Face Search Engine Suit

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Improved Transparency (Sure … ) The Digital Advertising Alliance (DAA) has launched a certification program for addressable media identifiers (AMIs), which have become super important since ATT.  If you haven’t heard of AMIs, don’t worry. It’s not a common term, at least not… Continue reading »
by AdExchanger // May 4th, 2022 //
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How Retail Media Ad Platforms Are Rewriting The Walled Garden Playbook

American retailers have rushed into the online advertising sales business. But when it comes to the underlying tech, retailers are taking a different approach compared to previous ad platforms. The reasons behind the retail media rush are twofold: Boost their profit margins and retain their age-old in-store shopper marketing budgets. Retailers still want manufacturers to… Continue reading »
by James Hercher // April 27th, 2022 //
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Comic: The Froth Cafe

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
by Nate Neal // March 18th, 2022 //
»
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