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»criteo

Arnaud Blanchard Criteo
Why We Cannot Miss The Mark On Ad Frequency Capping In The Post-Cookie Era

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Arnaud Blanchard, Product Director, Criteo. As a marketer, would you rather show two identical ads to the same consumer or the same ad one time each to two different consumers?... Continue reading »
by AdExchanger Guest Columnist // July 28th, 2021 //
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Twitter Launches Its Subscription Service; Criteo's Got A New Look

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. VIP Access Cue the 1990s club track “Blue” by Eiffel 65, because Twitter just put up a velvet rope for users to gain VIP access for exclusive features. On Thursday, Twitter launched its first subscription service, dubbed Twitter Blue, with an initial rollout in... Continue reading »
by AdExchanger // June 4th, 2021 //
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Snap Rolls Out Story Studio; Criteo Acquires Ad Tech Startup Mabaya

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Snap Story Snap introduced a standalone video editing app called Story Studio at the company’s annual Partner Summit on Thursday. That new app comes on the heels of Snap’s launch of a TikTok clone called Spotlight. Story Studio was among a slew of announcements... Continue reading »
by AdExchanger // May 21st, 2021 //
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How Agencies Can Future-proof Their Clients’ Marketing Strategies

This article is sponsored by Criteo. The “Cookie-pocalypse” or the “Identity Revolution.” Whatever you call it, digital advertising is undergoing a massive transition as the deprecation of third-party cookies gets closer. With 2022 fast approaching, the question of what this means for personalized advertising still lingers. To help marketers successfully navigate this changing ecosystem, it’s... Continue reading »
by AdExchanger Content Studio // May 20th, 2021 //
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Retargeting Revives, As Criteo Turns In Another Strong Quarter

Retargeting might be considered a legacy business, but it held strong for Criteo – and actually grew – during the first quarter of this year. On Criteo’s Q1 earnings call Wednesday, CEO Megan Clarken pointed to the resilience of retargeting as a driver of the company’s growth. Not that retargeting’s rebound wasn’t also somewhat of a surprise.... Continue reading »
by Allison Schiff // May 6th, 2021 //
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Google Hit With Suit In The UK Over Illegal Tracking; Lawmakers Dig In On Algorithms

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Take Two Google seems perennially mired in litigation these days. The latest legal salvo hurled at the tech giant is a $4.16 billion class action lawsuit in the UK alleging that Google illegally tracked 4.4 million iPhone users nearly 10 years ago in England... Continue reading »
by AdExchanger // April 29th, 2021 //
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Saving Personalization, With Criteo Chief Product Officer Todd Parsons

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Within the retargeting category, Criteo has been the most successful player by a wide margin. It built a global retargeting empire from its home base in France, conquering the US market and many others too. It was a... Continue reading »
by Zach Rodgers // April 16th, 2021 //
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Ad Tech Jockeys For Position In The Quest For Consumer Consent

Consider 2021 the age of consent. The end of third-party cookies is pushing nearly everyone in the supply chain to try to figure out how to get consumers to opt in – including a growing number of ad tech companies that are attempting to create their own consumer-facing consent mechanisms. It’s a new and largely... Continue reading »
by Allison Schiff // April 7th, 2021 //
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Criteo Is Ready To Test The Single Sign-On Software For Unified ID 2.0

Criteo has started testing the single sign-on (SSO) solution – called OpenPass – that will serve as the consumer-facing component of Unified ID 2.0, the open source industry initiative that aims to use email as an alternative to third-party cookies. In November, Criteo was one of the first companies to join Unified ID 2.0, which is... Continue reading »
by Allison Schiff // April 5th, 2021 //
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Geoffroy Martin
5 Tips for Brands as the Ecommerce Acceleration Transforms Marketing

This article is sponsored by Criteo. Since mandated quarantines and reduced in-store shopping first became our reality early in 2020, global ecommerce has experienced a rapid rise. There have been millions of first-time ecommerce buyers, and as consumers have become accustomed to the convenience of the e-commerce experience, it is likely the new shopping behaviors... Continue reading »
by AdExchanger Content Studio // March 29th, 2021 //
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