• PROGRAMMATIC IO NY 2021 //
  • Marketing Resource Directory //
  • Programmatic Power Players //
  • Membership
  • Log in
AdExchanger Homepage
  • Log in
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events & Awards
    • PROGRAMMATIC I/O NY
    • Industry Preview
    • AdExchanger Awards
    • Power Players
    • All Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
    • Industry Preview
    • Social Distancing With Friends
  • About Us
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Events
    • PROGRAMMATIC I/O NY
    • AdExchanger Awards
    • Innovation Labs
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
    • Industry Preview
    • Social Distancing With Friends
  • Membership
    • Member Exclusives
    • Sign Up
  • Search
Connect

»criteo

Criteo’s FLoC Tests Confirm There’s Way More Work Before It’s Ready For Prime Time

With your permission, please endure yet one more Privacy Sandbox-related bird reference: Chrome’s Federated Learning of Cohorts (FLoC) proposal will not fly in its current form. “We’ve got a long road to hoe before it’s possible to prove this can be a working model for advertising,” said Todd Parsons, chief product officer at Criteo. The... Continue reading »
by Allison Schiff // October 5th, 2021 //
»
IMDb TV A Golden Goose For Amazon; Criteo Finds Google FLoC Lacks Scale

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. AVOD FTW When people think of Amazon video assets, it’s Amazon Prime, Twitch and Fire TV. But IMDb TV, formerly Freedive, has quietly become an important piece of Amazon’s video strategy, and may even be a golden goose of its own someday, VideoWeek reports.... Continue reading »
by Monica Bhalla // September 24th, 2021 //
»
Earnings Roundup: How Ad Tech And Digital Giants Are Responding To ID Losses

The past few months have been wild for online advertising. Apple has implemented its AppTrackingTransparency (ATT) framework, and Google announced it would delay the phase-out of third-party cookies in Chrome. A tumultuous ride to be sure. What will be the real impact of these moves on ad tech? AdExchanger examined the Q2 earnings reports of... Continue reading »
by James Hercher // August 19th, 2021 //
»
Viant Going Big On CTV; Publisher-Direct Deals On YouTube Prove Challenging

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Booming Biz The DSP Viant reported a year-over-year revenue increase of 66% to $50.4 million. Viant IPOed in February, part of a recent boom in programmatic companies on the public market. As with most of those companies, Viant is going big on CTV, which... Continue reading »
by Monica Bhalla // August 16th, 2021 //
»
Criteo Sees Ad Revenue Rebound, And Reshapes Its Pitch As A DSP And SSP Hybrid

Criteo reported revenues of $551 million in Q2 2021, up 26% from the same period last year, while its profitability increased from $6 million to $15 million. The year-over-year metric is inflated this quarter for practically all advertising companies, because Q2 last year held the worst of the pullback on marketing during the pandemic. And... Continue reading »
by James Hercher // August 4th, 2021 //
»
Safari Trails Browser Operators; Amazon Slapped With Record GDPR Fine

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Just Browsing The only browser operators with the resources and potential building blocks to compete with Google Chrome are Microsoft Edge (which is built on Chrome’s open-source code) and Apple’s Safari WebKit. So really that just leaves Safari. And Apple has given up on... Continue reading »
by Monica Bhalla // August 2nd, 2021 //
»
Arnaud Blanchard Criteo
Why We Cannot Miss The Mark On Ad Frequency Capping In The Post-Cookie Era

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Arnaud Blanchard, Product Director, Criteo. As a marketer, would you rather show two identical ads to the same consumer or the same ad one time each to two different consumers?... Continue reading »
by AdExchanger Guest Columnist // July 28th, 2021 //
»
Twitter Launches Its Subscription Service; Criteo's Got A New Look

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. VIP Access Cue the 1990s club track “Blue” by Eiffel 65, because Twitter just put up a velvet rope for users to gain VIP access for exclusive features. On Thursday, Twitter launched its first subscription service, dubbed Twitter Blue, with an initial rollout in... Continue reading »
by Monica Bhalla // June 4th, 2021 //
»
Snap Rolls Out Story Studio; Criteo Acquires Ad Tech Startup Mabaya

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Snap Story Snap introduced a standalone video editing app called Story Studio at the company’s annual Partner Summit on Thursday. That new app comes on the heels of Snap’s launch of a TikTok clone called Spotlight. Story Studio was among a slew of announcements... Continue reading »
by Monica Bhalla // May 21st, 2021 //
»
How Agencies Can Future-proof Their Clients’ Marketing Strategies

This article is sponsored by Criteo. The “Cookie-pocalypse” or the “Identity Revolution.” Whatever you call it, digital advertising is undergoing a massive transition as the deprecation of third-party cookies gets closer. With 2022 fast approaching, the question of what this means for personalized advertising still lingers. To help marketers successfully navigate this changing ecosystem, it’s... Continue reading »
by AdExchanger Content Studio // May 20th, 2021 //
»
See more articles
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Snowflake Launches A Media Cloud, As It Builds Out Programmatic Services
  • Debunking The Managed Services Myths
  • Is Addressable Linear A Real Thing Now?; Google’s New Pixel Bundle
  • It’s Time For Publishers To Be More Transparent About Ad Refreshing 
  • Facebook Soldiers On Post-ATT With Much-Needed Tweaks To Its Measurement Suite
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us //
  • Diversity Inclusion & Equity
© 2021 Access Intelligence, LLC - All Rights Reserved