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»criteo

Why Browsers Shouldn’t Be The Gatekeepers Of The Internet

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Diarmuid Gill, CTO at Criteo. Since web browsers were released over 25 years ago, they have amassed a significant amount of power. They’re sources of both supply and demand, all while... Continue reading »
by AdExchanger // September 9th, 2020 //
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COVID Tagged Criteo For $100 Million, But Ecommerce Gains Help It Rebound

The COVID-19 crisis has sent Criteo spinning with a mix of headwinds and tailwinds. Criteo earned $438 million in Q2, a 17% decline from the same period last year, according to its earnings report on Wednesday. By comparison, Criteo’s Q1 2020 revenue had dipped 3% year-over-year. And the company attributed $100 million in lost revenue... Continue reading »
by James Hercher // July 29th, 2020 //
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Cast Away But Not Lost: How Publishers Can Navigate Their New Surroundings

This article is sponsored by Criteo. Consider being suddenly plunged into unfamiliar territory. Tom Hanks’ character surveying his island in “Castaway” comes to mind. Whether you’re alone on an island or are a publisher contemplating your next move, it’s essential to identify the elements for survival. Since we don’t yet have the full set of tools to face a future with... Continue reading »
by AdExchanger Content Studio // July 22nd, 2020 //
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Shopify Ties Up With Walmart; What Went Wrong At Quartz

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Setting Up Shop Shopify landed a partnership with Walmart so that merchants that use the ecommerce software can sell on Walmart’s online marketplace. It’s a logical tie-up: Walmart wants to rapidly scale the brands and SKUs in its marketplace and Shopify can offer small... Continue reading »
by AdExchanger // June 16th, 2020 //
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Snap To Stop Promoting Trump’s Account; A Steady March Of Google-Focused Agencies

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Social Media Vs. Trump Snapchat is the latest social media network to enforce policies that restrain President Trump’s inflammatory rhetoric. The company said it will no longer promote Trump’s account on the Snapchat Discover feed due to comments he made that could incite violence... Continue reading »
by AdExchanger // June 4th, 2020 //
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Criteo Launches Self-Serve Retail Media Platform

Criteo on Wednesday launched a self-serve ad platform for its retail media network. The platform connects demand from brands directly to supply from retailers across Criteo’s network, said Geoffroy Martin, EVP and GM of retail media at Criteo. Previously, brands could access Criteo’s retail media supply through a managed service. Criteo works with more than... Continue reading »
by Alison Weissbrot // May 27th, 2020 //
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While The World Falls Apart The Stock Market – And Ad Tech Especially – Keeps Pumping

With almost two months of nationwide lockdowns under our belts and a round of quarterly earnings reports, Wall Street’s sentiment around digital media and ad tech companies is … surprisingly positive. Companies that rely on advertising are supposed to be among the most prone to recessions and market panic, since advertising is historically tied to... Continue reading »
by James Hercher // May 19th, 2020 //
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Criteo’s SPARROW Proposal Marks Ad Tech’s Venture Into Privacy Sandboxes And W3C

Hear the birds chirping? No, not those birds. On Monday, the Worldwide Web Consortium (W3C) working group for digital advertising standards had its first call where it discussed a new privacy proposal by Criteo called SPARROW (Secure Private Advertising Remotely Run On Webserver), according to three sources who participated. The SPARROW proposal is a response... Continue reading »
by James Hercher // May 14th, 2020 //
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No Delay For CCPA; Criteo’s Fortunes

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Sorry, Not Sorry Apologies, ad industry, it looks like enforcement of the California Consumer Privacy Act will kick off as planned on July 1. Trade orgs, including the Association of National Advertisers, requested that the attorney general hold off on enforcing the law until... Continue reading »
by AdExchanger // March 31st, 2020 //
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Social Distancing With Friends: Criteo CEO Megan Clarken

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. In this new podcast series, AdExchanger editors break the cabin fever by talking with the top thought leaders and practitioners in digital and data-driven advertising – all while under social isolation. Three months after being named CEO of... Continue reading »
by Zach Rodgers // March 26th, 2020 //
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