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»Apple advertising

How Apple’s New ‘Hide My Email’ Feature May Plague Publishers And Ad Tech

Hello, subscribers, are you there? Newsletter operators may ask that question more often, after Apple announced new privacy protections for email users earlier this month at the company’s annual Worldwide Developers Conference. Specifically, Apple introduced “Hide my Email,” a feature that generates fake email addresses that forward to someone’s real address, so people can sign... Continue reading »
by James Hercher // June 22nd, 2021 //
»
Google Tightens ‘Limit Ad Tracking’ Policies For Android Ad ID

Google will zero out the Android Advertising ID – literally – when users have opted out of personalized advertising starting later this year. The company notified mobile developers Thursday about the switch. Currently, users who have opted out of tracking and personalized advertising are still tagged by the Advertising ID when they open an app,... Continue reading »
by James Hercher // June 2nd, 2021 //
»
Podcast Ad Revenue Set To Spike; IOS 14.5 Isn't Hurting Facebook Ad Spend (Yet)

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Podcasting Pays Podcast advertising is set to grow as much in the next two years as it did in the past decade. That’s according to new research prepared for the IAB by PwC diving into 2020 podcast ad revenue. During the fourth quarter of... Continue reading »
by AdExchanger // May 13th, 2021 //
»
More Ad Tech Notables Land At The Walled Gardens

Big-name independent ad tech heavyweights are picking up sticks and heading to the walled gardens. It might be safer there. Former IAB Tech Lab CEO Dennis Buchheim, who announced his resignation late last week, is heading over to Facebook as VP of advertising ecosystem, AdExchanger has learned. He’ll be starting in early summer. Buchheim’s job... Continue reading »
by Allison Schiff // May 11th, 2021 //
»
Apple Is Expanding Its Ad Business On The Cusp Of ATT Enforcement (Yep, You Read That Right)

Eric Seufert summed it up on Twitter: “Quelle surprise!” Sources tell the Financial Times that Apple plans to expand its App Store business with a new ad slot appearing in the “Suggested” apps section of the store’s search page. This would give advertisers the opportunity to reach potential users before they actually search for something.... Continue reading »
by Allison Schiff // April 22nd, 2021 //
»
Apple appears to be providing its homegrown ad network with more granular measurement functionality that what everyone else will get through SKAdNetwork.
Is Apple Giving Its Own Ad Network An Unfair Advantage?

Apple appears to be providing its homegrown ad network with more granular measurement functionality that what everyone else will get through SKAdNetwork. Specifically, the Apple Ads Attribution API payload field will include two parameters that are important for optimization – creativeSet ID and keywordID – but totally absent from SKAdNetwork postbacks. Without creativeSetID, advertisers won’t know which... Continue reading »
by Allison Schiff // February 4th, 2021 //
»
IPhones Are Apple’s Priority – But Is Its Advertising Biz Coming Back?

There’s always fanfare when Apple releases its new iPhones every September, as the company is expected to do at its annual hardware event in Cupertino on Wednesday. But away from the pomp of its hardware launch, Apple has been working behind the scenes to boost its growing software and services business – one that market... Continue reading »
by Allison Schiff // September 11th, 2018 //
»
Analysis: Apple Can Succeed In Ads Without Sharing Data

Apple is reportedly headed once more into the fray with the launch of a contextual ad network that could include inventory from Pinterest, Snap and a collective of other apps in the App Store. The move, first reported by The Wall Street Journal, may seem strange in light of macro events like Facebook’s data scandal... Continue reading »
by Allison Schiff // June 4th, 2018 //
»
Apple On Where App Install Discrepancies Come From And What It’s Doing To Fix The Problem

Apple sits on a trove of first-party customer data through its App Store, everything from credit card information to time-stamped app downloads tied to specific device IDs. Yet there are inconsistencies between the install counts and engagement metrics developers see in Apple’s UI and what they’re told by their third-party measurement partners – and that’s “not... Continue reading »
by Allison Schiff // July 24th, 2017 //
»
Why Safari’s Desktop Tracker Blocking Matters (Even Though Safari Desktop Doesn’t)

Apple’s announcement on Monday that its Safari desktop browser would block third-party tracking information by default worries the ad tech industry – even though Safari represents less than 5% of paid search clicks, according to data from performance marketing agency Merkle. But not everyone is alarmed. The change is likely just another stepping stone in... Continue reading »
by James Hercher // June 9th, 2017 //
»
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