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»LTV

The Tail Of How A DTC Lobster Company Clawed To Growth

In December 2020, Get Maine Lobster sold more lobsters in three weeks than it did in the entirety of 2019. And all this year, it’s often selling more lobster than Maine fisherman can catch. The decade-old lobster-by-mail business experienced hockey-stick growth because CEO Mark Murrell took a big risk last March. As millions of Americans... Continue reading »

by Sarah Sluis // January 20th, 2021 //
»
Some Spider Studios Uses Ecommerce Metrics To Build Its Media Brands

When the founder of Diapers.com launched a media startup led by parenting brands Scary Mommy and The Dad, he brought his customer-focused metrics with him: customer acquisition cost (CAC) and lifetime value (LTV). When translated to media, Some Spider Studios CEO Vinit Bharara analyzes what content draws readers most efficiently (the media version of CAC)... Continue reading »

by Sarah Sluis // September 5th, 2018 //
»
The Crawl, Walk, Run Guide to Lifetime Value

If understanding a customer’s long-term value were easy, every marketer would do it. But measuring LTV (long-term or lifetime value, referred to in some circles as customer lifetime value or CLV) is extremely tough. Brands must be able to identify and track customers over time, and they must work for companies that care about retaining... Continue reading »

by Sarah Sluis // December 6th, 2017 //
»
 

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