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»Nico Neumann

Is Selling Brand Terms On Search Engines Signposting Or A Shakedown?

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Nico Neumann, assistant professor and fellow, Centre for Business Analytics at Melbourne Business School. Many governments have started looking into Big Tech and how to address practices that may be harming... Continue reading »
by AdExchanger Guest Columnist // May 19th, 2021 //
»
How Often Does Advertising Really Pay Off?

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nico Neumann, assistant professor and fellow, Centre for Business Analytics at Melbourne Business School.  Two recent episodes of the well-known Freakonomics podcast reviewed novel academic work on advertising effectiveness under... Continue reading »
by AdExchanger // January 5th, 2021 //
»
Prog.IO Digital: Investment In A Time Of COVID, Getting Control Of Your SPO – And Does Ad Targeting Matter?

If you missed the first day of AdExchanger’s Programmatic.IO digital event, here’s a little taste of what happened. The COVID-afflicted investment environment, and why the big platforms are immune Group Nine CEO Ben Lerer – who’s also managing partner of early-stage VC firm Lerer Hippeau – kicked off the show by sharing his views on... Continue reading »
by Ryan Joe // October 6th, 2020 //
»
Ad Tech Must Address Its Market Flaws

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nico Neumann, assistant professor and fellow, Centre for Business Analytics at Melbourne Business School. There were many explosive findings in the recently released ISBA report about the United Kingdom’s ad... Continue reading »
by AdExchanger // May 20th, 2020 //
»
After Google Finally Really Did It, A Necessary System Cleanup

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nico Neumann, assistant professor and fellow, Centre for Business Analytics at Melbourne Business School. Last week, Google announced that it would phase out third-party cookies and even provide a solution... Continue reading »
by AdExchanger // January 23rd, 2020 //
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The Sizmek Saga Underscores Ad Tech’s Flaws And Market Weaknesses

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nico Neumann, assistant professor and fellow, Centre for Business Analytics at Melbourne Business School. Nico will present "How The Wrong Audience Targeting And AI-Driven Campaigns Undermine Brand Growth” at AdExchanger's upcoming... Continue reading »
by AdExchanger // April 4th, 2019 //
»
Ad Fraud And Systematic Ad Tech Flaws: The Battle Is Not Over Yet

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nico Neumann, assistant professor and fellow, Centre for Business Analytics at Melbourne Business School. Two weeks ago, a multimillion dollar ad fraud scheme was publicly revealed and eight people were... Continue reading »
by AdExchanger // December 14th, 2018 //
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Why Google's And Facebook's Dominance Is Normal Market Evolution

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nico Neumann, assistant professor and fellow, Centre for Business Analytics at Melbourne Business School. One key theme in 2017 was the domination of Google and Facebook, which grabbed large shares... Continue reading »
by AdExchanger // January 3rd, 2018 //
»
Lemon Markets And Marketplace Crashes: Lessons For Programmatic

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nico Neumann, assistant professor at Melbourne Business School. Programmatic has for years faced a lot of heat for its lack of transparency and measurement, brand-safety and fraud issues. Over the... Continue reading »
by AdExchanger // October 3rd, 2017 //
»
Ad Fraud 2.0: When Adware Destroys Product Usage And Customer Experience

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nico Neumann, senior research analyst for programmatic strategy and analytics at the University of South Australia. With allegations that Russian hackers may have meddled in the US election, cybersecurity has made... Continue reading »
by AdExchanger // January 19th, 2017 //
»
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