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»iOS 14.5

Post IDFA CPMs Have Skyrocketed, So What’s Happening?

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Brian Bowman, CEO and founder of Consumer Acquisition. Apple killed the IDFA and Armageddon was upon us – or so we thought. IOS 14.5 was a landmark update that included Apple’s... Continue reading »
by AdExchanger Guest Columnist // June 16th, 2021 //
»
Google Tightens ‘Limit Ad Tracking’ Policies For Android Ad ID

Google will zero out the Android Advertising ID – literally – when users have opted out of personalized advertising starting later this year. The company notified mobile developers Thursday about the switch. Currently, users who have opted out of tracking and personalized advertising are still tagged by the Advertising ID when they open an app,... Continue reading »
by James Hercher // June 2nd, 2021 //
»
6 Burning Questions About Apple’s ATT Privacy Framework

AppTrackingTransparency enforcement officially began in late April. But advertisers, publishers and mobile ad tech vendors are still grappling with a lot of head scratchers – and the dust is far from settled. Until the release of iOS 14.5 last month, among the biggest unknowns consuming the mobile ad ecosystem was the agita-inducing question of timing... Continue reading »
by Allison Schiff // May 20th, 2021 //
»
Podcast Ad Revenue Set To Spike; IOS 14.5 Isn't Hurting Facebook Ad Spend (Yet)

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Podcasting Pays Podcast advertising is set to grow as much in the next two years as it did in the past decade. That’s according to new research prepared for the IAB by PwC diving into 2020 podcast ad revenue. During the fourth quarter of... Continue reading »
by AdExchanger // May 13th, 2021 //
»
Google Hit With Suit In The UK Over Illegal Tracking; Lawmakers Dig In On Algorithms

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Take Two Google seems perennially mired in litigation these days. The latest legal salvo hurled at the tech giant is a $4.16 billion class action lawsuit in the UK alleging that Google illegally tracked 4.4 million iPhone users nearly 10 years ago in England... Continue reading »
by AdExchanger // April 29th, 2021 //
»
IOS 14.5 Is Live, ATT Enforcement Begins – And Here’s How We Got Here

Blood pressures spiked at around 1 p.m. Eastern on Monday when Apple at long last released iOS 14.5 out of beta and into the wild. Befittingly, it’s been a wild ride since June 2020, when Apple first announced at its Worldwide Developers Conference (WWDC) that starting with iOS 14, developers and advertisers would need explicit... Continue reading »
by Allison Schiff // April 26th, 2021 //
»
Snapchat's DAUs clocked in at 280 million, a 22% increase YoY across both iOS and Android. Its Android user base is now larger than its iOS user base.
Snap Signals Big Growth In Q2, Even As AppTrackingTransparency Enforcement Looms

Snapchat is growing up. Well, its ad tech is, at any rate. The youthful makeup of Snapchat’s user base is still one of its biggest selling points for advertisers. But competing against Facebook, Google and even Twitter for direct response dollars requires a big investment. DR spending was up during the pandemic across most large... Continue reading »
by Allison Schiff // April 23rd, 2021 //
»
Buried in the very last sentence at the bottom of a press release about AirTags, Apple finally and offhandedlty shared that iOS 14.5 comes out next week.
IOS 14.5 – And ATT Enforcement – Is Finally Coming Next Week

UPDATE: 6:15 p.m. ET And so speaketh Apple. Sort of. In a brief blog post published on Tuesday, Apple appears to finally share a specific date for AppTrackingTransparency enforcement: April 26. In the post, Apple notes that its ATT framework will be required for all apps beginning with the upcoming public release of iOS 14.5,... Continue reading »
by Allison Schiff // April 20th, 2021 //
»
Apple Is Rejecting Apps That Use Third-Party Code For Alleged Privacy Infractions

And so it begins. Apple started rejecting app updates on Thursday that conflict with its App Tracking Tracking Transparency (ATT) framework. ATT prohibits user tracking without explicit consent and bans developers from using fingerprinting to try and identify a device or user. The news was first reported by independent analyst John Koetsier in Forbes. Specifically,... Continue reading »
by Allison Schiff // April 2nd, 2021 //
»
 

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